Transitioning from Transmedia to Transreality Storyboarding to Improve the Co-Creation of the Experience Space

Transmedia storytelling is a digital based marketing approach in present day consumer markets. Typically applied to spanning or segueing stories or experiences across media such as film, books, comics and video-games to reach broader target audiences, often triggering a narrative, into which customers can participate and co-create the narrative. Common aims at customer engagement have been through shared stories on present day social media. However, for the creative-consumer, sharing on social media falls short of fully immersive storytelling ecology. Creatives (traditional designers and consumers) would benefit through tools and processes for incrementally expanding dimensions, mediums, fidelity, and shared interactions and senses across multiple media and interactive realities. This paper presents use cases of Transreality Storyboarding Framework (TSF), a design framework that affords creation of experience spaces for consumer-product engagement. Further, we propose a TSF app, to allow non-expert designers/everyday-consumers to contribute to storytelling, participation and production of product experience spaces

Concept and prototype design of massive open online network for innovation and knowledge sharing

Small businesses in high-tech industries can be at a disadvantage when it comes to accessing research to compete within their own industries. Using a Design Science Research approach, we develop the concept of a Massive Open Online Network and implement a prototype that aims to support knowledge sharing among formal and informal persons, groups and organisations. We contribute novel knowledge in design principles and prototype that can be applied to support co-creation and innovation.publishedVersio