Exploring Latent Semantic Factors to Find Useful Product Reviews

Online reviews provided by consumers are a valuable asset for e-Commerce platforms, influencing potential consumers in making purchasing decisions. However, these reviews are of varying quality, with the useful ones buried deep within a heap of non-informative reviews. In this work, we attempt to automatically identify review quality in terms of its helpfulness to the end consumers. In contrast to previous works in this domain exploiting a variety of syntactic and community-level features, we delve deep into the semantics of reviews as to what makes them useful, providing interpretable explanation for the same. We identify a set of consistency and semantic factors, all from the text, ratings, and timestamps of user-generated reviews, making our approach generalizable across all communities and domains. We explore review semantics in terms of several latent factors like the expertise of its author, his judgment about the fine-grained facets of the underlying product, and his writing style. These are cast into a Hidden Markov Model -- Latent Dirichlet Allocation (HMM-LDA) based model to jointly infer: (i) reviewer expertise, (ii) item facets, and (iii) review helpfulness. Large-scale experiments on five real-world datasets from Amazon show significant improvement over state-of-the-art baselines in predicting and ranking useful reviews

Unbiased Offline Evaluation of Contextual-bandit-based News Article Recommendation Algorithms

Contextual bandit algorithms have become popular for online recommendation systems such as Digg, Yahoo! Buzz, and news recommendation in general. \emph{Offline} evaluation of the effectiveness of new algorithms in these applications is critical for protecting online user experiences but very challenging due to their "partial-label" nature. Common practice is to create a simulator which simulates the online environment for the problem at hand and then run an algorithm against this simulator. However, creating simulator itself is often difficult and modeling bias is usually unavoidably introduced. In this paper, we introduce a \emph{replay} methodology for contextual bandit algorithm evaluation. Different from simulator-based approaches, our method is completely data-driven and very easy to adapt to different applications. More importantly, our method can provide provably unbiased evaluations. Our empirical results on a large-scale news article recommendation dataset collected from Yahoo! Front Page conform well with our theoretical results. Furthermore, comparisons between our offline replay and online bucket evaluation of several contextual bandit algorithms show accuracy and effectiveness of our offline evaluation method.Comment: 10 pages, 7 figures, revised from the published version at the WSDM 2011 conferenc