Deep Character-Level Click-Through Rate Prediction for Sponsored Search

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rely on machine learning models trained with a large number of features to make such predictions. This is inevitably requires a lot of engineering efforts to define, compute, and select the appropriate features. In this paper, we propose two novel approaches (one working at character level and the other working at word level) that use deep convolutional neural networks to predict the click-through rate of a query-advertisement pair. Specially, the proposed architectures only consider the textual content appearing in a query-advertisement pair as input, and produce as output a click-through rate prediction. By comparing the character-level model with the word-level model, we show that language representation can be learnt from scratch at character level when trained on enough data. Through extensive experiments using billions of query-advertisement pairs of a popular commercial search engine, we demonstrate that both approaches significantly outperform a baseline model built on well-selected text features and a state-of-the-art word2vec-based approach. Finally, by combining the predictions of the deep models introduced in this study with the prediction of the model in production of the same commercial search engine, we significantly improve the accuracy and the calibration of the click-through rate prediction of the production system.Comment: SIGIR2017, 10 page

Detecting Distracted Driving with Deep Learning

© Springer International Publishing AG 2017Driver distraction is the leading factor in most car crashes and near-crashes. This paper discusses the types, causes and impacts of distracted driving. A deep learning approach is then presented for the detection of such driving behaviors using images of the driver, where an enhancement has been made to a standard convolutional neural network (CNN). Experimental results on Kaggle challenge dataset have confirmed the capability of a convolutional neural network (CNN) in this complicated computer vision task and illustrated the contribution of the CNN enhancement to a better pattern recognition accuracy.Peer reviewe

Is Deep Learning Safe for Robot Vision? Adversarial Examples against the iCub Humanoid

Deep neural networks have been widely adopted in recent years, exhibiting impressive performances in several application domains. It has however been shown that they can be fooled by adversarial examples, i.e., images altered by a barely-perceivable adversarial noise, carefully crafted to mislead classification. In this work, we aim to evaluate the extent to which robot-vision systems embodying deep-learning algorithms are vulnerable to adversarial examples, and propose a computationally efficient countermeasure to mitigate this threat, based on rejecting classification of anomalous inputs. We then provide a clearer understanding of the safety properties of deep networks through an intuitive empirical analysis, showing that the mapping learned by such networks essentially violates the smoothness assumption of learning algorithms. We finally discuss the main limitations of this work, including the creation of real-world adversarial examples, and sketch promising research directions.Comment: Accepted for publication at the ICCV 2017 Workshop on Vision in Practice on Autonomous Robots (ViPAR