12,550 research outputs found

    Digital learning objects: a local response to the California State University system initiative

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    The purpose of this paper is to present a virtual library plan created by library directors of the 23 California State University (CSU) system campuses. The information literacy portion of the project offers a repository of high quality interactive digital learning objects (DLOs) in the MERLOT repository. Therefore, DLOs created locally at the Dr Martin Luther King, Jr Library at San José State University (SJSU) focus on topics that supplement the “core” DLO collection

    First Steps Towards Blended Learning @ Bond

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    Extending Reach with Technology: Seattle Opera's Multipronged Experiment to Deepen Relationships and Reach New Audiences

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    This case study describes the Seattle Opera's four-year-long effort to test which kinds of technology channels work well in audience engagement. Its experiments with technology included a simulcast of Madama Butterfly at an 8,300-capacity sports arena, interactive kiosks in the opera house lobby and online videos that took viewers behind the scenes of the opera's signature production of Wagner's Ring cycle. Every season employed at least some winning engagement tools, driven in large part by the company's efforts to gather information before determining what applications to use. Although the majority of the tools were most effective at enhancing the experience of patrons who already had a deep connection with the company, the simulcast, in project's fourth year, also brought in opera newcomers. One important lesson from the work was that effective strategies required the involvement not just of the marketing department, but of the entire organization, including its union representatives

    The OU Linked Open Data: production and consumption

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    The aim of this paper is to introduce the current efforts toward the release and exploitation of The Open University's (OU) Linked Open Data (LOD). We introduce the work that has been done within the LUCERO project in order to select, extract and structure subsets of information contained within the OU data sources and migrate and expose this information as part of the LOD cloud. To show the potential of such exposure we also introduce three different prototypes that exploit this new educational resource: (1) the OU expert search system, a tool focused on fnding the best experts for a certain topic within the OU staff; (2) the Buddy Study system, a tool that relies on Facebook information to identify common interest among friends and recommend potential courses within the OU that `buddies' can study together, and; (3) Linked OpenLearn, an application that enables exploring linked courses, Podcasts and tags to OpenLearn units. Its aim is to enhance the browsing experience for students, by detecting relevant educational resources on fly while reading an OpenLearn unit

    Business school techspectations Technology in the daily lives and educational experiences of business students

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    Business School Techspectations is the second in a series of reports based on research by the DCU Leadership, Innovation and Knowledge Research Centre (LInK) at DCU Business School. With its roots in an Irish business school, it is no surprise that LInK’s mission is to strengthen the competitiveness, productivity, innovation and entrepreneurial capacity of the Irish economy. Ireland’s next generation transformation will be enabled by information and communication technologies (ICT) and digital participation by members of Irish society. As a university research centre we have an important role to play in supporting education, industry and government to accelerate this transformation

    The Web 2.0 as Marketing Tool: Opportunities for SMEs

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    The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication, information exchange, sharing of expertise, dissemination of individual creativity and entertainment. Web logs, podcasts, online forums and social networks are rapidly becoming major sources of customer information and influence while the effectiveness of traditional mass media is rapidly decreasing. Using the social media as a marketing tool is an issue attracting increasing attention. The hitherto experience is that large public corporations are more likely to make use of such instruments as part of their marketing and internal operations (McKinsey, 2007).The paper defines the Web 2.0 phenomenon and based on the experience of large corporations examines how SMEs could engage the various Web 2.0 instruments in order to efficiently market their products, improve customer relations, increase customer retention and enhance internal operations
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