Importance-Aware Learning for Neural Headline Editing

Many social media news writers are not professionally trained. Therefore, social media platforms have to hire professional editors to adjust amateur headlines to attract more readers. We propose to automate this headline editing process through neural network models to provide more immediate writing support for these social media news writers. To train such a neural headline editing model, we collected a dataset which contains articles with original headlines and professionally edited headlines. However, it is expensive to collect a large number of professionally edited headlines. To solve this low-resource problem, we design an encoder-decoder model which leverages large scale pre-trained language models. We further improve the pre-trained model's quality by introducing a headline generation task as an intermediate task before the headline editing task. Also, we propose Self Importance-Aware (SIA) loss to address the different levels of editing in the dataset by down-weighting the importance of easily classified tokens and sentences. With the help of Pre-training, Adaptation, and SIA, the model learns to generate headlines in the professional editor's style. Experimental results show that our method significantly improves the quality of headline editing comparing against previous methods.Comment: AAAI 202

Let AI Entertain You: Increasing User Engagement with Generative AI and Rejection Sampling

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement