Use of a controlled experiment and computational models to measure the impact of sequential peer exposures on decision making

It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the pattern by which it receives these signals vary and when peer influence is directed towards choices which are not optimal. To investigate that, we manipulate social signal exposure in an online controlled experiment using a game with human participants. Each participant in the game makes a decision among choices with differing utilities. We observe the following: (1) even in the presence of monetary risks and previously acquired knowledge of the choices, decision-makers tend to deviate from the obvious optimal decision when their peers make similar decision which we call the influence decision, (2) when the quantity of social signals vary over time, the forwarding probability of the influence decision and therefore being responsive to social influence does not necessarily correlate proportionally to the absolute quantity of signals. To better understand how these rules of peer influence could be used in modeling applications of real world diffusion and in networked environments, we use our behavioral findings to simulate spreading dynamics in real world case studies. We specifically try to see how cumulative influence plays out in the presence of user uncertainty and measure its outcome on rumor diffusion, which we model as an example of sub-optimal choice diffusion. Together, our simulation results indicate that sequential peer effects from the influence decision overcomes individual uncertainty to guide faster rumor diffusion over time. However, when the rate of diffusion is slow in the beginning, user uncertainty can have a substantial role compared to peer influence in deciding the adoption trajectory of a piece of questionable information

Pulse of the Pandemic: Iterative Topic Filtering for Clinical Information Extraction from Social Media

The rapid evolution of the COVID-19 pandemic has underscored the need to quickly disseminate the latest clinical knowledge during a public-health emergency. One surprisingly effective platform for healthcare professionals (HCPs) to share knowledge and experiences from the front lines has been social media (for example, the "#medtwitter" community on Twitter). However, identifying clinically-relevant content in social media without manual labeling is a challenge because of the sheer volume of irrelevant data. We present an unsupervised, iterative approach to mine clinically relevant information from social media data, which begins by heuristically filtering for HCP-authored texts and incorporates topic modeling and concept extraction with MetaMap. This approach identifies granular topics and tweets with high clinical relevance from a set of about 52 million COVID-19-related tweets from January to mid-June 2020. We also show that because the technique does not require manual labeling, it can be used to identify emerging topics on a week-to-week basis. Our method can aid in future public-health emergencies by facilitating knowledge transfer among healthcare workers in a rapidly-changing information environment, and by providing an efficient and unsupervised way of highlighting potential areas for clinical research.Comment: 24 pages, 5 figures. To be published in the Journal of Biomedical Informatic