E-commerce in the travel and tourism industry in Sub-Saharan Africa

The e-commerce revolution in business can help African countries expand their tourism industry. Africa, with its great wealth in wildlife and unique resorts, can benefit from the ever increasing user population of the Internet, particularly in the USA and Western Europe where most of the tourists to Africa come from (Internet World Stats, 2004). E-commerce which runs on the backbone of the Internet can help the African tourism industry break into international tourism, thus increasing the flows of the much needed foreign currency. As there was little empirical data on the e-commerce activities in the African tourism industry the researcher first and foremost examined a large number of websites in order to paint a picture of the nature and extent of the e-commerce activities in four -African countries. For comparison, websites of tourism organisations from USA and Western Europe were also examined. The surveys revealed that few of the African organisations are embracing e-commerce and that although some websites were comparable to those of their western counterparts the majority had room for considerable improvement. After examining the websites another survey was carried out to find the current progress of e-commerce adoption and usage from the perspective of the African tourism organisations. Analysis of the data collected showed that e-commerce adoption among the tourism organisations was slow. This led to more surveys being carried out to find the barriers to e-commerce among tourism organisations with information-only websites and those whose websites had limited interactive facilities. These surveys revealed that tourism organisations with information-only websites faced more barriers than those with websites which had limited interactive features. They also revealed that the most common barriers were technological and security and legal barriers. The ultimate survey involved finding out from tourism organisations with fully-fledged e-commerce websites how they overcame the e-commerce barriers. The methods used by these organisations to overcome e-commerce barriers together with recommendations made in the surveys carried out earlier were used to formulate recommendations and guidelines for those organisations intending to adopt and e-commerce. The recommendations and guidelines were tested and results showed that they are helpful and easy to follow

How Africa trades

Trade is an essential driver of economic transformation, growth, and prosperity. At a time of global uncertainty and policy fluidity, this comprehensive volume demystifies African trade and trade policy to provide a deeper understanding of how trade impacts the lives of all Africans and the continent’s development aspirations. Featuring a wealth of data-driven evaluations of trade negotiations and policy choices, How Africa Trades is an invaluable open access resource for making sense of the continent’s major trade challenges, including commodity dependence, competitiveness, and how African countries engage with often unconducive international trade rules that distort global markets. In-depth analysis focuses on intra-African trade initiatives, including the African Continental Free Trade Area (AfCFTA), trade between African countries and their major trading partners, and how the short-term shocks of Covid-19 restrictions brought about longer-term changes in informal and formal trade patterns, and sped-up shifts in digital trade. Edited by Professor David Luke, and featuring vital contributions on trade economics, international law and sustainable development, How Africa Trades draws on the research expertise of LSE’s Firoz Lalji Institute for Africa. This volume provides information, expertise and tools for policymakers, stakeholders and scholars with an interest in understanding the dynamics of trade and in making effective policy decisions that centre development and inclusivity for Africa and its people

Kenya in Crisis

This paper deals with the 2007/8 Kenyan post election crisi

The Civil Society Guide to Regional Economic Communities in Africa

Regional Economic Communities are the building blocks of the African Union. The 1980 Lagos Plan of Action for the Development of Africa and the Abuja Treaty of 1991 establishing the African Economic Community provide the framework for Africa's overall economic integration.Given the relatively low level of literacy and exposure among their populations, the movement towards people-driven Regional Economic Communities is only achievable with the intervention and participation of civil society organizations acting as a bridge between the Regional Economic Communities and the peoples of their regions.This publication presents a guide for civil society actors interested in the work of the East African Community, the Economic Community of West African States, and the Southern African Development Community

Factors influencing electronic commerce adoption in developing countries: The case of Tanzania

Electronic commerce is rapidly replacing the old ways of doing business. Although many studies have been conducted on the adoption of various forms of e-commerce, there are few on this topic in African countries; in particular, there is no research on Tanzania. Therefore, this paper analyzes the factors determining e-commerce and their impact on its adoption in Tanzania. This paper extends the technology acceptance model (TAM) to an empirical study analyzing the factors influencing e-commerce adoption in Tanzania. A survey involving 111 respondents including Tanzanian government officers was conducted, and structural equation modeling was used to assess the model for the influence of three new factors: national policy initiatives, technology infrastructure, and trust in e-commerce adoption. The results show that technology infrastructure is an important factor in e-commerce adoption, and national policy initiatives are important in building online trust and improving technology infrastructure in Tanzania. Therefore, government policy makers need to encourage the presence of good technology infrastructure and build trust in e-commerce through national policy initiatives such as e-commerce promotion. Limitations of this paper are that the respondents are limited to people who have access to the Internet and some might not have enough knowledge about e-commerce. Further, the survey is conducted only in Tanzania; therefore, the results may differ in other African countries