2 research outputs found
SQLite Sebagai Pengganti Lucene.Net pada Pencarian Produk Toko Online
A business institution can promote their products in its online shop. With the promotion of online stores, consumers can find out which products are sold at the store. Consumers who are looking for a product can search based on various attributes of goods that are scattered in various fields in the database table, and can even be spread across different tables. All attributes that point to an item are collected in one document which will be searched using the Full Text Search system. Two alternatives to the Full Text Search system were selected; Lucene.Net and Sqlite Full Text Search. Before actually being used, these two search system alternatives were tested first. In document storage size, Lucene.Net is superior by 6.78 times. The speed of writing Sqlite search documents is superior by between 1,875 times to 5,197 times. In terms of key search speed, Lucene.Net was superior by between 1,169 and 1,698 times. Based on the consideration of the speed and development of Lucene.Net Core which is still in beta stage, Sqlite Full Text Search is suitable for use in the product search process in the Online Store
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The development and validation of a brand-building framework for platform-centric startups
Platform-centric startups that generate value by facilitating interactions between two or more interdependent groups digitally transform and disrupt the business environment, leading to significant changes in how people purchase, sell, communicate, and even live. Some of these, such as Uber and Airbnb, have become among the most beloved and successful brands, though they had serious challenges in building up their brands at the early stages due to lack of resources.
The purpose of this dissertation is to develop a framework of branding in platform-centric startups by identifying the pillars of brandābuilding and linking the relevant factors. This study employs qualitative method to propose a four-level framework including passion, innovation, co-creation, and moralization for brand-building in startups. The novelty of this framework reveals that the locus of brand-building is gradually expanding from the founders to the company, then to the customers, and finally to a larger societal constituency. The framework can assist founders and stakeholders in monitoring the growth of a new venture in the real business world while guiding branding scholars to investigate the discipline of startup branding