Influence of Social Circles on User Recommendations

Recommender systems are powerful tools that filter and recommend content relevant to a user. One of the most popular techniques used in recommender systems is collaborative filtering. Collaborative filtering has been successfully incorporated in many applications. However, these recommendation systems require a minimum number of users, items, and ratings in order to provide effective recommendations. This results in the infamous cold start problem where the system is not able to produce effective recommendations for new users. In recent times, with escalation in the popularity and usage of social networks, people tend to share their experiences in the form of reviews and ratings on social media. The components of social media like influence of friends, users\u27 interests, and friends\u27 interests create many opportunities to develop solutions for sparsity and cold start problems in recommender systems. This research observes these patterns and analyzes the role of social trust in baseline social recommender algorithms SocialMF - a matrix factorization-based model, SocialFD - a model that uses distance metric learning, and GraphRec - an attention-based deep learning model. Through extensive experimentation, this research compares the performance and results of these algorithms on datasets that these algorithms were tested on and one new dataset using the evaluations metrics such as root mean squared error (RMSE) and mean absolute error (MAE). By modifying the social trust component of these datasets, this project focuses on investigating the impact of trust on performance of these models. Experimental results of this research suggest that there is no conclusive evidence on how trust propagation plays a major part in these models. Moreover, these models show slightly improved performance when supplied with modified trust data

Latent Relational Metric Learning via Memory-based Attention for Collaborative Ranking

This paper proposes a new neural architecture for collaborative ranking with implicit feedback. Our model, LRML (\textit{Latent Relational Metric Learning}) is a novel metric learning approach for recommendation. More specifically, instead of simple push-pull mechanisms between user and item pairs, we propose to learn latent relations that describe each user item interaction. This helps to alleviate the potential geometric inflexibility of existing metric learing approaches. This enables not only better performance but also a greater extent of modeling capability, allowing our model to scale to a larger number of interactions. In order to do so, we employ a augmented memory module and learn to attend over these memory blocks to construct latent relations. The memory-based attention module is controlled by the user-item interaction, making the learned relation vector specific to each user-item pair. Hence, this can be interpreted as learning an exclusive and optimal relational translation for each user-item interaction. The proposed architecture demonstrates the state-of-the-art performance across multiple recommendation benchmarks. LRML outperforms other metric learning models by $6\%-7.5\%$ in terms of Hits@10 and nDCG@10 on large datasets such as Netflix and MovieLens20M. Moreover, qualitative studies also demonstrate evidence that our proposed model is able to infer and encode explicit sentiment, temporal and attribute information despite being only trained on implicit feedback. As such, this ascertains the ability of LRML to uncover hidden relational structure within implicit datasets.Comment: WWW 201

Disentangled Graph Social Recommendation

Social recommender systems have drawn a lot of attention in many online web services, because of the incorporation of social information between users in improving recommendation results. Despite the significant progress made by existing solutions, we argue that current methods fall short in two limitations: (1) Existing social-aware recommendation models only consider collaborative similarity between items, how to incorporate item-wise semantic relatedness is less explored in current recommendation paradigms. (2) Current social recommender systems neglect the entanglement of the latent factors over heterogeneous relations (e.g., social connections, user-item interactions). Learning the disentangled representations with relation heterogeneity poses great challenge for social recommendation. In this work, we design a Disentangled Graph Neural Network (DGNN) with the integration of latent memory units, which empowers DGNN to maintain factorized representations for heterogeneous types of user and item connections. Additionally, we devise new memory-augmented message propagation and aggregation schemes under the graph neural architecture, allowing us to recursively distill semantic relatedness into the representations of users and items in a fully automatic manner. Extensive experiments on three benchmark datasets verify the effectiveness of our model by achieving great improvement over state-of-the-art recommendation techniques. The source code is publicly available at: https://github.com/HKUDS/DGNN.Comment: Accepted by IEEE ICDE 202

A Survey of Graph Neural Networks for Social Recommender Systems

Social recommender systems (SocialRS) simultaneously leverage user-to-item interactions as well as user-to-user social relations for the task of generating item recommendations to users. Additionally exploiting social relations is clearly effective in understanding users' tastes due to the effects of homophily and social influence. For this reason, SocialRS has increasingly attracted attention. In particular, with the advance of Graph Neural Networks (GNN), many GNN-based SocialRS methods have been developed recently. Therefore, we conduct a comprehensive and systematic review of the literature on GNN-based SocialRS. In this survey, we first identify 80 papers on GNN-based SocialRS after annotating 2151 papers by following the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Then, we comprehensively review them in terms of their inputs and architectures to propose a novel taxonomy: (1) input taxonomy includes 5 groups of input type notations and 7 groups of input representation notations; (2) architecture taxonomy includes 8 groups of GNN encoder, 2 groups of decoder, and 12 groups of loss function notations. We classify the GNN-based SocialRS methods into several categories as per the taxonomy and describe their details. Furthermore, we summarize the benchmark datasets and metrics widely used to evaluate the GNN-based SocialRS methods. Finally, we conclude this survey by presenting some future research directions.Comment: GitHub repository with the curated list of papers: https://github.com/claws-lab/awesome-GNN-social-recsy