Discovering latent influence in online social activities via shared cascade poisson processes

Many people share their activities with others through on-line communities. These shared activities have an impact on other users ’ activities. For example, users are likely to become interested in items that are adopted (e.g. liked, bought and shared) by their friends. In this paper, we pro-pose a probabilistic model for discovering latent influence from sequences of item adoption events. An inhomogeneous Poisson process is used for modeling a sequence, in which adoption by a user triggers the subsequent adoption of the same item by other users. For modeling adoption of multiple items, we employ multiple inhomogeneous Poisson processes, which share parameters, such as influence for each user and relations between users. The proposed model can be used for finding influential users, discovering relations between users and predicting item popularity in the future. We present an efficient Bayesian inference procedure of the proposed model based on the stochastic EM algorithm. The effectiveness of the proposed model is demonstrated by using real data sets in a social bookmark sharing service

Modeling trend progression through an extension of the Polya Urn Process

Knowing how and when trends are formed is a frequently visited research goal. In our work, we focus on the progression of trends through (social) networks. We use a random graph (RG) model to mimic the progression of a trend through the network. The context of the trend is not included in our model. We show that every state of the RG model maps to a state of the Polya process. We find that the limit of the component size distribution of the RG model shows power-law behaviour. These results are also supported by simulations.Comment: 11 pages, 2 figures, NetSci-X Conference, Wroclaw, Poland, 11-13 January 2016. arXiv admin note: text overlap with arXiv:1502.0016

Shaping Social Activity by Incentivizing Users

Events in an online social network can be categorized roughly into endogenous events, where users just respond to the actions of their neighbors within the network, or exogenous events, where users take actions due to drives external to the network. How much external drive should be provided to each user, such that the network activity can be steered towards a target state? In this paper, we model social events using multivariate Hawkes processes, which can capture both endogenous and exogenous event intensities, and derive a time dependent linear relation between the intensity of exogenous events and the overall network activity. Exploiting this connection, we develop a convex optimization framework for determining the required level of external drive in order for the network to reach a desired activity level. We experimented with event data gathered from Twitter, and show that our method can steer the activity of the network more accurately than alternatives

Modeling Adoption and Usage of Competing Products

The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems that have captured the attention of economists, marketers and sociologists for decades, such as, e.g., product adoption, usage and competition. In this paper, we propose a continuous-time probabilistic model, based on temporal point processes, for the adoption and frequency of use of competing products, where the frequency of use of one product can be modulated by those of others. This model allows us to efficiently simulate the adoption and recurrent usages of competing products, and generate traces in which we can easily recognize the effect of social influence, recency and competition. We then develop an inference method to efficiently fit the model parameters by solving a convex program. The problem decouples into a collection of smaller subproblems, thus scaling easily to networks with hundred of thousands of nodes. We validate our model over synthetic and real diffusion data gathered from Twitter, and show that the proposed model does not only provides a good fit to the data and more accurate predictions than alternatives but also provides interpretable model parameters, which allow us to gain insights into some of the factors driving product adoption and frequency of use

Modelling Heterogeneous Effects in Network Contagion: Evidence from the Steam Community

This study considers heterogeneous effects of reviews and social interactions on diffusion or contagion of new products in a networked setting, using a sample of interconnected public user profiles from the Steam Community. Ownership and reviews of two cult hit independent games – The Binding of Isaac: Rebirth, and To the Moon – are analyzed over a period of four years. This data was fit with a Hawkes Process Hazard Regression Model with exponential decay kernels for each game, yielding estimates of scale and duration of incremental heterogeneous actions within the network. This analysis finds strong, short term, additive, and marginally decreasing, social contagion effects from other users buying games, with much smaller, but also far more durable and highly significant, effects from review posting behavior in the network, independent of review quality. This seems to suggest that review influence, while still distinguishable from network homophily, is unlikely to lead to cascade effects