Blended “Three Entries” Ideological and Political Curriculum Integration Experiment: A Case Study of Comprehensive English Course

This study carried out a two-semester “Three Entries” course ideological and political experiment in the teaching of English majors in colleges and universities. The experiment found that the 58 students in the experimental group who integrated socialist ideals and beliefs into the teaching of professional courses, their life pursuits, postgraduate entrance examination plans, career ideals, and learning enthusiasm have all improved significantly, and the average score of professional course examinations has also increased by 15%; while the 60 control group students who have not carried out ideological and political integration in the course have no significant changes in the above test indicators. This experiment shows that the development of ideological and political courses in colleges and universities can effectively improve students’ learning motivation and academic performance, and promote postgraduate entrance examinations and career development, providing case experience and reference for the reform of ideological and political courses in colleges and universities

A STUDY ON THE APPLICATION OF "MOBILE MICRO-WRITING + AUTOMATIC CORRECTION + ENGLISH WECHAT" MODEL IN THE INSTRUCTION OF COLLEGE ENGLISH WRITING IN CHINA

In order to change the problems of low teaching efficiency and slow development of students' writing ability in the course of College English Writing in China, this paper puts forward a teaching model of "mobile micro-writing + automatic correction + English WeChat", and conducted a 32-class-hour instructional reform experiment in 16 weeks to two classes of sophomores majoring in English. The results show that more than 90% of the students in the experimental class support the teaching model, and their interest in English writing, self-awareness of writing and English writing ability have been significantly improved, especially their average score of English writing has increased by 25.51%. Furthermore, they have significant advantages over the control class in writing time, word number, composition score, writing length, vocabulary use, sentence length, and so on. In the meantime, this study analyzes the existing problems of the intelligent correction system, which provides a reference for the non-English speaking countries' English writing teaching.  Article visualizations

The Application of WeChat in College English Teaching in Yunnan

With the widespread promotion and application of the Internet and mobile devices, the WeChat platform has become more and more involved and used in the teaching process due to its fast, convenient and efficient features. This paper mainly analyzes the advantages of feasibility and convenience of WeChat platform in teaching, and focuses on the application form of WeChat in college English teaching, and puts forward teaching strategies suitable for college English teaching in ethnic colleges and universities, so as to enrich English teaching resources and methods, make up for the shortcomings in traditional teaching and comprehensively improve teaching quality, promote the reform of college English teaching and explore an adaptive teaching mode suitable for college English in ethnic colleges and universities

Research on Procedures and Advantages of Flipped Classroom Based on WeChat: Taking English Teaching in Open University as an Example

Flipped Classroom Teaching model has attracted much attention in China’s education system, because it reversed the traditional teaching process and innovated a new teaching structure. This study focused on Flipped Classroom English teaching based on Wechat. First it constructed a flipped classroom teaching model based on WeChat and showed three procedures including before-the-class, during-the-class and after-the-class. It has also revealed three advantages which are focusing English core competences, creating a U-learning environment and sharing digital opportunities. At last suggestions for further study were given

A Comparison of the Use of Social Media in China and UK Higher Education in Art and Design Subjects.

Purpose–The purpose of this paper is to compare the use of WeChat in China vs. Facebook/ Youtube/ Blog/ Instagram in the UK in higher education practice, based on a case study in art and design subjects between a Chinese and a British university(Ningbo University and University of Huddersfield). Methodology –A combination of literature reviews, action research, peer observation and semi-structured interviews. The research consists of two parts: one was conducted in the project An Action Research of Blended Learning Mode Based on WeChat in China, funded by the Department of Education of Zhejiang Province, and the other part results from the Visiting Scholar Programme in the UK funded by K.C. Wong Education Foundation, Hong Kong. Findings – The findings represent similarities and differences between the Ningbo University and the University of Huddersfield relating to the use of social media and the strategy applying instructional technology in art and design subjects. It mainly indicates the potentially useful, pros and cons of social media in higher education practice, and presents strategies and innovation practices of adopting social media in creative arts and design subjects, including instant dissemination of ideas and processes, dynamic atmosphere of classrooms and studios, assessment and feedback, and students’ portfolios. Originality/value – The paper provides a cross-cultural perspective on sharing the knowledge and good practice of developing or enhancing the use of co-created social resources, strategies and technologies to meet the needs of the future all over the worl

Interactive Social Selling and Relationship Management on WeChat

The thesis examined the phenomenon of micro-entrepreneurship, social selling and relationship management on WeChat. I used autoethnography as my research methodology, and the findings contribute to academic area on social selling, micro-entrepreneurship, social marketing, relationship management, and strategic communication. This paper also explored how WeChat users conduct their management strategies and relationship marketing in the common Chinese culture background. Findings revealed that WeChat is an ideal social selling and marketing approach for Chinese individual sellers to accomplish their business goal

The Impact of Using Social Media Platfrom WeChat for Formative Feedback of Teaching and Learning on Student Satisfaction

This quantitative study utilized a quasi-experimental design and SPSS (Statistical Package for Social Science) as an analysis tool to measure the correlation between independent variables and dependent variables in SETs (student evaluations of teaching) in experimental and control groups. Social learning theory is a foundational theory for building the conceptual framework of this study. Two other theories—motivation theory and self-efficacy—are subfoundational theories to support the conceptual framework. The study applies social learning theory to motivate and enhance students’ self-efficacy. It analyzed the correlation between using WeChat for formative feedback and students’ satisfaction with teaching, as well as with response rates. It also analyzed the correlation in four pairs of factors: students’ gender and students’ satisfaction with teaching; students’ parental educational level and students’ satisfaction with teaching; students’ satisfaction and students’ Java grade; as well as student gender and students’ Java grade. The findings showed that using WeChat for formative feedback can significantly increase students’ satisfaction with teaching. Females’ satisfaction with teaching was lower than males’ satisfaction but females’ satisfaction was not statistically significantly lower than males after using formative feedback (posttest). Parental educational level did not correlate to students’ satisfaction with teaching. There was no correlation between student satisfaction and their Java grade. Students’ gender did not have a statistically significant impact on their Java grade, but the females’ average of grades was higher than males and the females’ grades were concentrated in the middle, while males’ grades were distributed in the highest and lowest points. Furthermore, parental educational level did not correlate to students’ satisfaction with teaching

Smart cities air pollution monitoring system - Developing a potential data collecting platform based on Raspberry Pi

>Magister Scientiae - MScAir pollution is becoming a challenging issue in our daily lives due to advanced industrialization. This thesis presents a solution to collection and dissemination of pollution data. Most of the devices that monitor air quality are costly and have limited features. The aim of this study is to revisit the issue of pollution in cities with the aim of providing a cheaper and scalable solution to the challenge of pollution data collection and dissemination. The solution proposed in this paper uses Raspberry Pi and Arduino micro-controller boards as the foundation, combined with specific sensors to facilitate the collection and transfer of pollution data reliably and effectively. While most traditional air pollution monitoring equipment and similar projects use memory cards as a medium for data storage, the system proposed in this research is built around a new network selection model that transfers data to the server by using either Bluetooth, Wi-Fi, GSM, or the LoRa protocol. The connectivity protocol is selected automatically and opportunistically by the network selection algorithm defined in the micro-controller board. The final data will be presented to the user through a mobile application and website interface effectively and intuitively after being processed in the server. This data transfer system can effectively reduce the cost and input of human resources. It is a viable solution. For other environmental research, this system can provide an air quality data support for analysis and reference. Modularity and cost-effectiveness are fully considered when designing the system. It is a viable solution. We can generalize the system by slightly changing the data transmission modules. In other case, it can be used as a platform for similar data transmission and offer help for other research directions

Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models

Drawing on the mixed methods of qualitative research and agent-based simulation, this study examines (a) how end-users use digital platforms to become customer–entrepreneurs undertaking commercial activities on platforms, and (b) how platform providers can convert this customer entrepreneurship into a revenue stream. Considering that end-users have traditionally been defined as passive and uncharged actors in platform business models, an in-depth understanding of their commercial activities and the viable revenue model to monetize this emerging customer practice is warranted. Our qualitative study reveals that customer–entrepreneurs make substantial use of platform offerings to advertise their products; communicate with end-consumers; and accept payments. These commercial activities are largely exercised for free on platforms, even though they could otherwise serve as a source of revenue. On this point, our simulation results identify two pricing models achieving the generation of nearly identical revenues over time. First, platform providers may charge both advertising and transaction fees, which maximize the survival of professional customer–entrepreneurs. Second, platform businesses may levy advertising fees only, which maximizes the survival of informal customer–entrepreneurs operating on a micro-scale and part-time basis. This study offers theoretical, methodological and managerial implications for platform studies