Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry

Based on ongoing research in multi channel management, we are proposing a simple taxonomy of multi channel strategies. Cases from the grocery retail industry are not only used to illustrate four core strategies but also to study contingencies for the choice of the respective strategies. Furthermore, the cases are used to analyze the alignment of corporate marketing and online channel strategies. 1 1

IMPROVING VERTICAL COORDINATION OF AGRICULTURAL INDUSTRIES THROUGH SUPPLY CHAIN MANAGEMENT

Supply chain management is an important topic related to improving efficiency, vertical coordination, overall performance and competitiveness in food industries. Considerable attention has been given to supply chain management as an approach for improving vertical coordination and market performance in both the trade literature and by food economists. Much of this has been primarily from the perspective of grocery retailer-wholesalers, food manufacturers and their suppliers. Supply chain management is also very relevant, with substantial opportunities for improved efficiency and performance, if the perspective is from an agricultural commodity industry. The goal for a commodity industry in this regard is to find ways to enhance their responsiveness to their customers, and ultimately their competitiveness. This can be accomplished when two or more vertical segments together pursue innovative approaches to doing business with emphasis on the vertical linkages that mutually benefit all parties.Industrial Organization,

Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?

In view of the accelerated move of great corporations towards global marketing, the strategic changes of such companies raise interesting questions. Is marketing globalization reaching its limits after years of implementation? Is it time for companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic marketing approach?Global Marketing, Multi-Domestic Marketing Approach, Brand Equity, Drawbacks of Marketing Globalization, Coca-Cola

E-Fulfillment and Multi-Channel Distribution – A Review

This review addresses the specific supply chain management issues of Internet fulfillment in a multi-channel environment. It provides a systematic overview of managerial planning tasks and reviews corresponding quantitative models. In this way, we aim to enhance the understanding of multi-channel e-fulfillment and to identify gaps between relevant managerial issues and academic literature, thereby indicating directions for future research. One of the recurrent patterns in today’s e-commerce operations is the combination of ‘bricks-and-clicks’, the integration of e-fulfillment into a portfolio of multiple alternative distribution channels. From a supply chain management perspective, multi-channel distribution provides opportunities for serving different customer segments, creating synergies, and exploiting economies of scale. However, in order to successfully exploit these opportunities companies need to master novel challenges. In particular, the design of a multi-channel distribution system requires a constant trade-off between process integration and separation across multiple channels. In addition, sales and operations decisions are ever more tightly intertwined as delivery and after-sales services are becoming key components of the product offering.Distribution;E-fulfillment;Literature Review;Online Retailing

Innovation in Marketing Channels

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles/specializations that are emerging as new issues.In this context, innovation in marketing channels becomes a complex, multiorganizational, multidisciplinary activity that requires collaboration and interactions across various entities within the supply chain network. In recent years, the innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions.Retail; Channel Structure; Innovation in Marketing Channels; Retail Technological Innovation; Global Markets

Electronic commerce e-fulfilment in Gulf Cooperation Council consumer markets

Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th September 2015. This paper reports on an ongoing study investigating electronic commerce fulfilment (ECF) in Gulf Cooperation Council (GCC) markets, and presents the theoretical background and empirical findings to date. The growth of online retailing in the GCC has motivated this current research

Toward a three-dimensional framework for omni-channel

The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent. This paper develops a conceptual framework for omni-channel systems, configured by three dimensions of channel stage, channel type and channel agent. Integration and visibility are also explored and discussed as the main enablers, which support the implementation of omni-channel framework. This research is built upon the empirical and secondary data. Multiple case studies and expert interview methods are employed for data collection to validate the recommended framework and to explore its applicability. The framework proposed, along with the key integration and visibility enablers identified for the omni-channel, can be applied to a wide range of retail supply chains. It helps managers to develop, run and monitor omni-channel systems; it may also serve as a stepping-stone for development of the literature on omni-channel systems

Outsourcing the logistics function: the supply chain role of third-party logistics service providers in UK convenience retailing

Logistics, defined as the process of strategically managing the procurement, movement and storage of materials; parts; finished inventory and related information flow through the organisation and its marketing channels, is increasingly being recognised as a vital part of an organisation’s marketing strategy. In many organisations, the logistics function is currently facing significant challenges. Pressures from increasing competition and high customer service-level expectations have created a need for more professional and better-equipped logistics services. Confronted with such competitive pressures, these organisations are faced with decisions of the make OR buy kind with regard to the logistics processes of supply and distribution. In addition, the emergence of a need to focus on core capabilities has led many organisations to contract out all, or part of, the logistics function to third-party providers. This paper explores the challenges of outsourcing logistics in the UK convenience-retailing sector

Service quality expectations of online grocery consumers in Gauteng, South Africa

Abstract: The remarkable global growth in the online retail market has resulted in many challenges for online grocery retailers. The emerging South African online grocery market is faced with unique last-mile logistical challenges. This article identifies the main service quality expectations of South African online grocery consumers and provides online grocery retailers with an improved understanding of their consumers’ service requirements and enables them to formulate and implement effective last-mile logistics strategies. This research utilises a quantitative research design and used primary data, obtained through self-administered online questionnaires. The research shows that attended home/work delivery was rated the consumers’ most preferred last-mile delivery option and that the delivery option does affect consumers’ final decision to purchase groceries online. Respondents clearly indicated delivery costs as the most important factor when selecting a delivery service. Although the research findings indicate that South African consumers are still not very confident about buying groceries online, the various factors identified provide opportunities for retailers to exploit possible market opportunities to build consumers’ confidence whilst increasing their market share