Electronic commerce e-fulfilment in Gulf Cooperation Council consumer markets

Abstract

Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th September 2015. This paper reports on an ongoing study investigating electronic commerce fulfilment (ECF) in Gulf Cooperation Council (GCC) markets, and presents the theoretical background and empirical findings to date. The growth of online retailing in the GCC has motivated this current research