Determining the Antecedents to Use Intention in the Area of Telecommunication-Broadcasting Convergence

The convergence of telecommunication and broadcasting is one of the representative innovative technologies in digital environment. It has recently been empathized as an alternative solution to overcome already saturated telecommunication and broadcasting markets. However, the growth of related service and market cannot reach prior expectation due to the lack of understanding on the real users. Telecommunication technologies support users’ instrumental purpose and broadcasting services usually serve their entertainment activities, which have an inherent value. Our research question is which factors influence users’ attitude and decision making in the use of convergence services in the area of telecommunication and broadcasting. To access the determinants, we propose hedonic and utilitarian values as intrinsic and extrinsic motivators, and perceived control as internal and external conditions. To verify our model empirically, we have selected the DMB technology, a good example for the distinctive convergence service of telecommunication and broadcasting. In order for the DMB service to differentiate itself from the existing media and create unique benefits as a business model, service providers must develop individually customized contents based on each user’s context information and life style and deliver them with the format meeting their hedonic needs and demands

Standards Setting Processes in ICT: The Negotiations Approach

ICT, negotiation, standards

The Effect on Audience Reactions of Audience Opinion Adoption from SNS

Like companies strategically using social networking services (SNS) competitively, TV broadcasters have tried to adopt audience opinion synchronously (AOS) using SNS in their broadcasting content. However, few studies have investigated the effect of AOS characteristics on audience reactions. This study used the theory of justice to empirically validate the effect of AOS adoption on such elements of justice perceptions, content quality, trust, satisfaction, and on such audience reactions as continuous viewing, purchase, word-of-mouth, and reciprocal participation. We conducted a laboratory experi-ment that used three types of virtual broadcasting content (a summary of majority opinion in SNS, a summary of majority opinion in SNS and its detailed comments, and, third, two majority and minority opinion summaries in SNS and their detailed comments). Data were collected from 294 participants and analyzed by PLS algorithms. As a result, we found that the depth and breadth of the AOS in broadcasting content could significantly enhance audience reaction . This study introduced into the research arena the issue of the strategic usage of SNS by TV broadcasters and used the theory of jus-tice, which represents the public role of TV broadcasters to gather the public opinions. Also, we con-ducted a methodologically rigorous approach to validate the effect of this SNS usage. We expect that the results of this study will have practical implications for companies trying to use SNS strategically to enrich their services

What Determines Actual Use of Mobile Web Browsing Services? A Contextual Study in Korea

The use of mobile Web browsing services is a worldwide phenomenon. The intent of this research is to produce a testable model of Web browsing services use that both identifies unique national market differences and yet is theoretically parsimonious enough to permit future cross-national studies. Specifically, our model examines which factors determine the use of mobile Web browsing services in South Korea. We show that content quality, hardware quality, ubiquity, cost, and relational factors are important predictors of actual use of mobile Web browsing services. However, counter to our model’s predictions, network quality and security did not appear to be significant factors in Korea at this point of market maturity. Future empirical examination of the proposed model in different markets worldwide should provide multinational IT vendors with better understanding of the similarities and differences in the global smart phone business

Standards setting processes in ICT : the negotiations approach

Standards process is seen as an important determinant of innovation within the ICT sector. However, not many studies have focused on the mechanism at work within the standards- making process. Therefore, to find out how the standards selection process work, this paper tries to describe the negotiations occur between different players during the standards setting process, which influence the outcome of the process itself. The analysis primarily focuses on the pre-standardization stage. The negotiations are classified into three main phases with different activities at each phase

Antecedents and consequences of corporate social responsibility awareness: consumers in the mobile telecommunications sector in Harare, Zimbabwe

The study was conducted in Harare as regards Zimbabwe’s mobile telecommunications sector, examining the influence of a selected factors on consumers’ awareness of corporate social responsibility (CSR) and the effects that CSR awareness has on consumers. The practice of CSR influences a number of business aspects including firm financials, corporate image, corporate reputation and market share. This study has been ignited by the fact that little evidence exist in studies covering the precursors and effects of CSR awareness from the consumers’ perspective. More so, that Zimbabwe’s mobile telecommunications sector is currently the fastest growing sector accompanied with numerous CSR activities. The present study therefore sought to answer the questions which includes; (i) does ethical consumerism, consumer rights awareness, socio-environmental awareness and consumer generosity culture influence consumer awareness of CSR in the mobile telecommunications sector? (ii) what is the effect of age, gender and level of education on consumer awareness of CSR in the mobile telecommunications sector? (iii) what is the influence of consumer awareness of CSR on corporate image, consumer attitude, purchase intention and actual purchase behaviour in the mobile telecommunications sector? (iv) what is the effect of corporate image on consumer attitude in the mobile telecommunications sector? (v) what is the effect of consumer attitude on purchase intention in the mobile telecommunications sector? (vi) what is the effect of purchase intention on actual purchase behaviour in the mobile telecommunications sector? A mixed research study was carried out using a self-administered questionnaire on 1,100 mobile telecommunications sector consumers in Harare, Zimbabwe. Quantitative data was analysed using SPSS with AMOS while qualitative data was analysed using NVIVO. The study results indicate that ethical consumerism, consumer rights awareness, socio-environmental awareness and consumer generosity positively influence consumer CSR awareness while age, gender and level of education do not influence consumer CSR awareness. CSR awareness proves to have a direct influence on corporate image, consumer attitude, purchase intention and not on actual purchase behaviour. The study findings show a direct positive relationship among corporate image, consumer attitude, purchase intention and actual purchase behaviour. The study recognized that respondents are aware of CSR in the form of firm donations, assistance towards social causes, improving the environment, building or renovating facilities, good services, affordable prices and promotional programs. Study results points out that respondents are aware of CSR through platforms such as advertising, sending text messages, firms’ ethical or professional conduct, campaigns and exhibitions.Business ManagementD. B. L.(Business Leadership

イノベーティブ融合サービスの導入と普及に関する研究

学位の種別:論文博士University of Tokyo(東京大学

通信自由化後の情報通信市場における消費者保護 - タンザニアの事例

早大学位記番号:新7775早稲田大