Determining consumer expectations, attitudes and buying behaviour towards “low input” and organic foods

This paper reviews the first results and achievements of the QLIF SP1 “Determining consumer expectations and attitudes towards organic/low input food quality and safety”. The paper aims to illustrate the array of methodologies used and to discuss the ongoing research in light of the first results

Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement

Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the significant attention and growth surrounding sustainable foods, there is still a demand for research investigating the intersection of economic and psychological factors that can aid in predicting and explaining consumer behavior. This paper uses an attitude-behavior framework, the Theory of Planned Behavior, to explore the predictive ability of psychological concepts of willingness to pay for different attributes associated with sustainable foods. Consumer attitudes toward organic, fair trade and local labeled food as well as their level of "effectiveness" are measured in an effort to understand behavioral intentions. This study uses approximately 1000 responses from a 2008 nationwide survey of consumers to investigate the role of public benefits assigned to sustainable food products manifesting in a potential increase in willingness to pay.sustainable food, willingness to pay, theory of planned behavior, perceived consumer effectiveness, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,

Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers

This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK

Consumption of Organic Foods from a Life History Perspective: An Exploratory Study among British Consumers

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Assessing Consumer Preferences for Organically Grown Fresh Fruit and Vegetables in Eastern New Brunswick

consumer preferences, organic fresh produce, willingness-to-pay, Consumer/Household Economics, Crop Production/Industries, Demand and Price Analysis, Q1,

HOW TO SELL FRESH PRODUCE TO SUPERMARKET CHAINS

Marketing,

Aiming at understanding consumers´ behavior in fast food restaurants: a food values approach

A partir de la clasificación de los valores alimenticios propuesta pertinente por Lusk y Briggeman (2009), este trabajo buscaba comprender el comportamiento de los consumidores en los restaurantes de comida rápida. Con este objetivo, se analiza una muestra de 400 consumidores de dos cadenas de comida rápida líderes en España. El análisis empírico de estos datos nos permitió observar no sólo la presencia de tres grupos de consumidores distintos de acuerdo con sus evaluaciones de los valores alimentarios, sino también varias diferencias entre estos grupos con respecto a hábitos diversos, así como resultados de satisfacción, confianza y lealtad. A partir de estos resultados, se proponen diversas recomendaciones estratégicas para mejorar el diseño y desarrollo de estrategias diferenciadas en la industria.Beginning with the classification of food values proposed in the relevant literature by Lusk and Briggeman (2009), this paper aimed at understanding consumers´ behaviour at fast-food restaurants. With this research goal in mind, a sample of 400 consumers was gathered in two different leading fast-food chains operating in Spain. The empirical analysis of these data enabled us to observe not only the presence of three different consumers’ clusters in accordance with their food values ‘assessments, but also several differences between these groups with regard to diverse habits as well as satisfaction, trust and loyalty outcomes. From these results, several managerial recommendations have been proposed in order to improve the design and development of differentiated strategies in the industry.Ministerio de Economía y Competitividad ECO2014-59688-

European consumers' conceptions of organic food: A review of available research

This report is a publication from the project entitled 'Recommendations for Improved Procedures for Securing Consumer Oriented Food Safety and Quality of Certified Organic Foods from a Consumer Perspective' (acronym: 'Organic HACCP'), supported by the European Commission, Fifth Framework Programme, Quality of Life and Management of Living Resources, and co-ordinated by Dr. Kirsten Brandt. The report includes a summary and 9 chapters, which respectively regard a statement of objectives and methods (Chapter 1), critical considerations regarding current approaches to consumer studies (Chapter 2), an overview of factors related to the production, distribution and regulation of organic foods, which differentially affect patterns of consumption in European countries (Chapter 3), 4 case studies regarding the consumption of organic foods and the contextual features influencing consumption patterns in Denmark (Chapter 4), United kingdom (Chapter 5), Italy (Chapter 6) and Hungary (Chapter 7). These case studies are followed by a summary review of trends in Europe with regard to consumer characteristics, buying behaviour and consumer concerns (Chapter 8), as well as a series of recommendations with regard to future research regarding the consumption of organic foods within the European region (Chapter 9)

AN EMPIRICAL STUDY OF FACORS INFLUENCING ON WORKERS’ PURCHASE INTENTION TOWARDS ORGANIC DIET CAPSULE IN BANGKOK, THAILAND

Thailand is one of the biggest health supplement markets in Southeast Asia, and the trend for organic products is popular. Therefore, the main objective for this study was to understand and to find out the factors influencing of purchase intention towards Organic Diet Capsule in Bangkok, Thailand. The factors that were studied were health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norms, and external perceived behavioral control. The survey method is applied, and questionnaires were distributed, and the data was gathered from a total of 400 respondents who are working at top 3 businesses area namely Bangrusk district, Klongtoey district and Huaykwang district in Bangkok, Thailand. The researcher applied both descriptive and inferential analysis to analyze the general information and to test the hypotheses. As the result, the most influencing factor is external perceived behavior and it shows that health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norm, and external perceived behavioral control have significant influence on purchase intention toward Organic Diet Capsule in Bangkok, Thailand