Determinants of Information Technology Usage Habit

Habit has been investigated as an antecedent of the information systems usage in a few literatures recent years. But little effort has been found on the determinants of habit itself in the information systems research. Drawing upon the insights from goal-directed behavior, habit/automaticity perspective, and IS continuance model, this paper proposes a research model for understanding the antecedents of the individual information technology usage habit. This study suggest that individual satisfaction, perceived enjoyment and user experience positively influence the strength of usage habit, and that perceived usefulness, confirmation of expectation and perceived enjoyment positively affect satisfaction. The implications are discussed, and contributions of this study are presented

Channel Choice Determinants; an exploration of the factors that determine the choice of a service channel in citizen initiated contacts

Citizens have various service channels at their disposal to interact with governmental agencies. In this paper we explore citizens’ motives to choose a certain channel in a certain situation. We conducted a qualitative study to accumulate the most important behavioral determinants. Six groups of determinants were found; habit, channel characteristics, task characteristics, situational constraints, experiences and personal characteristics. People appear to generally follow two lines of decision making when choosing channels, the first is based on habits. When task complexity and ambiguity increase, people start reasoning and follow the second line; channel choice based on a thorough elaboration between task and channel characteristics

Creation of a Conceptual Model for Adoption of Mobile Apps for Shopping from E-Commerce Sites–An Indian Context

The changing marketing landscape has seen the advent and adoption of new tools like shopping apps for consumers. The conventional models which have studied Information Technology (IT) acceptance and adoption by consumers have found that adoption is a function of perceived usefulness and ease of usage. Other models have emphasised Quality, Enjoyment and Trust as significant determinants of the adoption of IT by consumers. Evolution in IT, changing consumer habits, changing demographics and consumer traits make it imperative to rethink pre-existing theories of acceptance and adoption of IT in the context of e-marketing. This paper focuses on the growth of the usage of Apps by consumers in India, explores their functionalities and proposes a new conceptual model for the adoption of Mobile Apps by consumers shopping on e-commerce sites in India. Convenience, Collaboration, Hedonic Motivation, and Habit are the significant constructs outlined in the proposed model, which focuses on the usage of apps in the wake of task directed and experiential consumer behaviour. We propose that Degree of Internet Savviness and Individual Internet Worth are additional moderating variables which impact the effect of convenience and collaboration on App Usage. Implications of the proposed model for research and practice are discussed

Multifaceted companion devices: applying the new model of media attendance to smartphone usage

This study inspects the relationship between outcome expectations, habit strength, and smartphone usage by attempting to validate the new model of media attendance (NMMA) (LaRose and Eastin, 2004) , a social-cognitive theory of uses and gratifications. The fast adoption rate of smartphones, and their inherent characteristics as convergent, always-on, always-connected devices, warrant a closer look into user habitualization of this medium. Using a sample of 481 smartphone users selected from a larger panel, we were able to support the NMMA, although surprisingly no significant effect of habit strength on smartphone usage was found. While some uncertainties connected to the method are noted, this suggests a more complex reality, in which habitualization of a convergent media device does not necessarily implicate a significant rise in usage

The role of an omnipresent pocket device : smartphone attendance and the role of user habits

Smartphones are convergent, always-on pocket devices that have taken up an important role in the life of their users. This warrants a closer look into how this medium is used in every-day situations. Are goal-oriented incentives the main drive for smartphone usage, or do habits play a critical role? This study with 481 Belgian smartphone users attempts to describe the precedents of smartphone attendance by validating the model of media attendance (MMA), a social-cognitive theory of uses and gratifications (LaRose & Eastin, 2004). We surprisingly did not find evidence for a significant effect of habits on smartphone usage. We suggest two explanations. First, we suggest some uncertainties concerning the MMA methodology. Second, we suggest a more complex reality in which several habitual use patterns are shaped, dependent on user, context and device. This warrants a more in-depth study, using more advanced measures for smartphone usage and habit strength

Choosing and using payment instruments: evidence from German microdata

Germans are still very fond of using cash. Of all direct payment transactions, cash accounts for an astounding 82% in terms of number, and for 58% in terms of value. With a new and unique dataset that combines transaction information with survey data on payment behaviour of German consumers, we shed light on how individuals choose payment instruments and why cash remains so important. We propose a two-stage empirical framework which jointly explains credit card ownership and the use of cash. Our results indicate that the pattern of cash usage is compatible with systematic economic decision making. Consumers decide upon the adoption of payment cards and then use available payment media according to their transaction and personal characteristics, the relative costs of cash and card usage, and their assessment of payment instruments’ characteristics. Whereas older consumers use significantly more cash, the comparison with younger consumers shows that the difference in payment behaviour is not explained by age as such but to a large extent by differences in the characteristics of these two groups. It is interesting that the possession of a credit card, especially alongside a debit card, does not significantly affect the use of cash in Germany. JEL Classification: E41, E58, D12cash substitution, cash usage, credit cards, debit cards, payment behaviour, payment cards, payment innovation, Payment instruments, survey data

Choosing and using payment instruments: evidence from German microdata

Germans are still very fond of using cash. Of all direct payment transactions, cash accounts for an astounding 82% in terms of number, and for 58% in terms of value. With a new and unique dataset that combines transaction information with survey data on payment behaviour of German consumers, we shed light on how individuals choose payment instruments and why cash remains so important. We propose a two-stage empirical framework which jointly explains credit card ownership and the use of cash. Our results indicate that the pattern of cash usage is compatible with systematic economic decision making. Consumers decide upon the adoption of payment cards and then use available payment media according to their transaction and personal characteristics, the relative costs of cash and card usage, and their assessment of payment instruments' characteristics. Whereas older consumers use significantly more cash, the comparison with younger consumers shows that the difference in payment behaviour is not explained by age as such but to a large extent by differences in the characteristics of these two groups. It is interesting that the possession of a credit card, especially alongside a debit card, does not significantly affect the use of cash in Germany. --Payment instruments,payment cards,payment behaviour,payment innovation,cash usage,cash substitution,debit cards,credit cards,survey data

Usage and Diffusion of Cellular Telephony, 1998-2004

In this paper, we study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. We address two specific questions: First, does information about usage intensity over time allow us to draw conclusions about the underlying drivers of technology diffusion? Seconds, what effect does the existence and penetration of previous generations and other networks in the same generation on network usage intensity? Using an operator-level panel covering 41 countries with quarterly data over 6 years, we find that heterogeneity among adopters dominates network effects and that different technological generations are complements in terms of usage, but substitutes in terms of subscription. ZUSAMMENFASSUNG - (Gebrauch und Infusion von Mobilfunktelefonie, 1998-2004) In diesem Beitrag untersuchen wir die Dynamik der Gebrauchsintensität von Mobilfunktelekommunikation zweiter Generation (D-Netzwerk in Deutschland) in verschiedenen Phasen ihrer Marktdiffusion. Wir stellen zwei spezifische Fragen: Erstens, kann man an Hand der Informationen über die Gebrauchsintensität die zugrundeliegenden Treiber der Technologiediffusion identifizieren? Zweitens, welche Auswirkung haben die Existenz und die Marktdurchdringung der vorherigen Generationen und andere Netzwerke derselben Generation auf die Gebrauchsintensität eines Mobilfunknetzwerks? Mittels der Paneldaten auf Netzwerkbetreiberebene, die 41 Nationen vierteljährlich über 6 Jahre umspannen, finden wir, dass die Abonnentenheterogenität die Netzwerkeffekte dominiert. Außerdem stellt sich heraus, dass die unterschiedlichen Technologiegenerationen bezüglich der Gebrauchsintensität komplementär zueinander sind, jedoch bezüglich ihrer Subskription Substituten darstellen.Cellular telephony, diffusion, network effects, consumer heterogeneity, fixed-mobile substitutability

Effects of user experience on user resistance to change to the voice user interface of an in‑vehicle infotainment system: Implications for platform and standards competition

This study examines the effects of user experience on user resistance to change—particularly, on the relationship between user resistance to change and its antecedents (i.e. switching costs and perceived value) in the context of the voice user interface of an in-vehicle infotainment (IVI) system. This research offers several salient findings. First, it shows that user experience positively moderates the relationship between uncertainty costs (one type of switching cost) and user resistance. It also negatively moderates the association between perceived value and user resistance. Second, the research test results demonstrate that users with a high degree of prior experience with the voice user interface of other smart devices exhibit low user resistance to change to the voice user interface in an IVI system. Third, we show that three types of switching costs (transition costs, in particular) may directly influence users to resist a change to the voice user interface. Fourth, our test results empirically demonstrate that both switching costs and perceived value affect user resistance to change in the context of an IVI system, which differs from the traditional IS research setting (i.e. enterprise systems). These findings may guide not only platform leaders in designing user interfaces, user experiences, and marketing strategies, but also firms that want to defend themselves from platform envelopment while devising defensive strategies in platform and standards competition