On the Detection and Recognition of Television Commercials

TV commercials are interesting in many respects: advertisers and psychologists are interested in their influence on human purchasing habits, while parents might be interested in shielding their children from their influence. In this paper, two methods for detecting and extracting commercials in digital videos are described. The first method is based on statistics of measurable features and enables the detection of commercial blocks within TV broadcasts. The second method performs detection and recognition of known commercials with high accuracy. Finally, we show how both approaches can be combined into a self-learning system. Our experimental results underline the practicality of the methods

Evaluation of automatic shot boundary detection on a large video test suite

The challenge facing the indexing of digital video information in order to support browsing and retrieval by users, is to design systems that can accurately and automatically process large amounts of heterogeneous video. The segmentation of video material into shots and scenes is the basic operation in the analysis of video content. This paper presents a detailed evaluation of a histogram-based shot cut detector based on eight hours of TV broadcast video. Our observations are that the selection of similarity thresholds for determining shot boundaries in such broadcast video is difficult and necessitates the development of systems that employ adaptive thresholding in order to address the huge variation of characteristics prevalent in TV broadcast video

Zapping index: Using smile to measure advertisement zapping likelihood

In marketing and advertising research, 'zapping' is defined as the action when a viewer stops watching a commercial. Researchers analyze users' behavior in order to prevent zapping which helps advertisers to design effective commercials. Since emotions can be used to engage consumers, in this paper, we leverage automated facial expression analysis to understand consumers' zapping behavior. Firstly, we provide an accurate moment-to-moment smile detection algorithm. Secondly, we formulate a binary classification problem (zapping/non-zapping) based on real-world scenarios, and adopt smile response as the feature to predict zapping. Thirdly, to cope with the lack of a metric in advertising evaluation, we propose a new metric called Zapping Index (ZI). ZI is a moment-to-moment measurement of a user's zapping probability. It gauges not only the reaction of a user, but also the preference of a user to commercials. Finally, extensive experiments are performed to provide insights and we make recommendations that will be useful to both advertisers and advertisement publishers

Unconventional TV Detection using Mobile Devices

Recent studies show that the TV viewing experience is changing giving the rise of trends like "multi-screen viewing" and "connected viewers". These trends describe TV viewers that use mobile devices (e.g. tablets and smart phones) while watching TV. In this paper, we exploit the context information available from the ubiquitous mobile devices to detect the presence of TVs and track the media being viewed. Our approach leverages the array of sensors available in modern mobile devices, e.g. cameras and microphones, to detect the location of TV sets, their state (ON or OFF), and the channels they are currently tuned to. We present the feasibility of the proposed sensing technique using our implementation on Android phones with different realistic scenarios. Our results show that in a controlled environment a detection accuracy of 0.978 F-measure could be achieved.Comment: 4 pages, 14 figure

Automatic genre identification for content-based video categorization

This paper presents a set of computational features originating from our study of editing effects, motion, and color used in videos, for the task of automatic video categorization. These features besides representing human understanding of typical attributes of different video genres, are also inspired by the techniques and rules used by many directors to endow specific characteristics to a genre-program which lead to certain emotional impact on viewers. We propose new features whilst also employing traditionally used ones for classification. This research, goes beyond the existing work with a systematic analysis of trends exhibited by each of our features in genres such as cartoons, commercials, music, news, and sports, and it enables an understanding of the similarities, dissimilarities, and also likely confusion between genres. Classification results from our experiments on several hours of video establish the usefulness of this feature set. We also explore the issue of video clip duration required to achieve reliable genre identification and demonstrate its impact on classification accuracy.<br /

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car advertisement (Experiment 1) and the influence of the factor age on a chewing gum commercial (Experiment 2). Experiment 1 results showed statistically significant higher approach values for the men group throughout the commercial. Results from Experiment 2 showed significant lower values by older adults for the spot, containing scenes not very enjoyed by them. In both studies, there was no statistical significant difference in the scene relative to the product offering between the experimental populations, suggesting the absence in our study of a bias towards the specific product in the evaluated populations. These evidences state the importance of the creativity in advertising, in order to attract the target population

Automatic Understanding of Image and Video Advertisements

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.Comment: To appear in CVPR 2017; data available on http://cs.pitt.edu/~kovashka/ad

Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201