25,684 research outputs found

    Consumption context and personalization

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    Dancing to the Partisan Beat: A First Analysis of Political Communication on TikTok

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    TikTok is a video-sharing social networking service, whose popularity is increasing rapidly. It was the world's second-most downloaded app in 2019. Although the platform is known for having users posting videos of themselves dancing, lip-syncing, or showcasing other talents, user-videos expressing political views have seen a recent spurt. This study aims to perform a primary evaluation of political communication on TikTok. We collect a set of US partisan Republican and Democratic videos to investigate how users communicated with each other about political issues. With the help of computer vision, natural language processing, and statistical tools, we illustrate that political communication on TikTok is much more interactive in comparison to other social media platforms, with users combining multiple information channels to spread their messages. We show that political communication takes place in the form of communication trees since users generate branches of responses to existing content. In terms of user demographics, we find that users belonging to both the US parties are young and behave similarly on the platform. However, Republican users generated more political content and their videos received more responses; on the other hand, Democratic users engaged significantly more in cross-partisan discussions.Comment: Accepted as a full paper at the 12th International ACM Web Science Conference (WebSci 2020). Please cite the WebSci version; Second version includes corrected typo

    Herding Effect based Attention for Personalized Time-Sync Video Recommendation

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    Time-sync comment (TSC) is a new form of user-interaction review associated with real-time video contents, which contains a user's preferences for videos and therefore well suited as the data source for video recommendations. However, existing review-based recommendation methods ignore the context-dependent (generated by user-interaction), real-time, and time-sensitive properties of TSC data. To bridge the above gaps, in this paper, we use video images and users' TSCs to design an Image-Text Fusion model with a novel Herding Effect Attention mechanism (called ITF-HEA), which can predict users' favorite videos with model-based collaborative filtering. Specifically, in the HEA mechanism, we weight the context information based on the semantic similarities and time intervals between each TSC and its context, thereby considering influences of the herding effect in the model. Experiments show that ITF-HEA is on average 3.78\% higher than the state-of-the-art method upon F1-score in baselines.Comment: ACCEPTED for ORAL presentation at IEEE ICME 201

    Hierarchical Exploration for Accelerating Contextual Bandits

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    Contextual bandit learning is an increasingly popular approach to optimizing recommender systems via user feedback, but can be slow to converge in practice due to the need for exploring a large feature space. In this paper, we propose a coarse-to-fine hierarchical approach for encoding prior knowledge that drastically reduces the amount of exploration required. Intuitively, user preferences can be reasonably embedded in a coarse low-dimensional feature space that can be explored efficiently, requiring exploration in the high-dimensional space only as necessary. We introduce a bandit algorithm that explores within this coarse-to-fine spectrum, and prove performance guarantees that depend on how well the coarse space captures the user's preferences. We demonstrate substantial improvement over conventional bandit algorithms through extensive simulation as well as a live user study in the setting of personalized news recommendation.Comment: Appears in Proceedings of the 29th International Conference on Machine Learning (ICML 2012
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