4 research outputs found

    Design thinking as a framework for fostering creativity in management and information systems teaching programs

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    Modern businesses are recognising the power of innovation through design thinking to sustain innovation and growth in today's competitive markets. Design is now becoming a holistic process and there is emerging need for future business leaders to understand the underlying processes of design thinking in an urge to innovate. This paper introduces a framework in design thinking to encourage information systems (IS) and management students to foster their creativity and innovation capabilities, and also improve their metacognitive skills. The framework is used to develop and implement teaching methods that increasingly focus on agility and innovation. An exploration of steps of implementing this framework in teaching introductory to high level university subjects is discussed. One of the key goals of the framework was to ensure that students learn early in their studies that design thinking is not only about identifying new ideas, but how the ideas can be externalised and differentiated to get commercial acceptances. Idea management tools are introduced in some subjects to help students follow through their brainstormed ideas, building blocks management and on-going evaluations by peers. This process has helped to spawn new solutions based on what is discussed within their group. Through the use of these tools the experiential journey of learning in collaborative environment has allowed students to interact with their peers, encourage and motivate students to participate and learn better in an effective and efficient manner

    Enhancing trust in dental care recommendation systems : using trust-enhanced information from social networks to improve the matching between patients and dentists

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    University of Technology Sydney. Faculty of Engineering and Information Technology.The recent growth in social media has impacted the way users are searching and sharing health information online. Crowdsources, such as review and rating websites, provide an outlet for consumers to share their opinions on healthcare professionals. Yet, faced with the enormity and diversity of information across multiple online sources, finding the right information can be a challenge for users, particularly when there is no consistency in the evaluation criteria across various sources. This difficulty is manifested when existing review and rating websites do not take patient information into consideration. Extremely biased views – positive or negative – are capable of skewing recommendations and thereby compounding the situation. This makes it important to filter trustworthy information from health social networks and dental crowdsources. In the case of dental care, the invasive nature of many dental treatments highlights the importance of selecting a suitable trustworthy provider for many patients, who may be anxious or reluctant to visit a new dentist. By analysing, from multiple perspectives, the trustworthiness of information available to patients, this study proposes a new trust-enhanced information model for dental care recommendation systems. In this model, dentists are profiled based on subjective information extracted from dental crowdsources. Subjective qualities are also used to profile patients. Currently, online social network data cannot be used for profiling purposes due to privacy and identification concerns. Instead, one of the popular personality tests, the DISC personality test, is used in this study. The importance and suitability of subjective qualities for recommendations is explored. Two matching algorithms are evaluated based on the responses to an online survey. When the patients are classified based on their levels of fear, preferred search methods and other attributes, their list of recommended dentists changes. The subjective characteristics of both patients and dentists are important factors which need to be incorporated to improve the matching capability of dental care recommendation systems. Including the subjective qualities of users could change the way that recommendations are provided in the future, especially in the health sector where the wrong information can lead to adverse impacts on health. Although patients’ discussions about their health are sensitive and private, they can benefit from more accurate recommendations in relation to health care providers

    Supporting Customized Design Thinking Using a Metamodel-based Approach

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    Traditional design methods, based on analytical rationale, often cannot address upcoming challenges e.g., related to the digital business transformation in volatile environments. Analytical rationale assumes a particular result and provides the methods and tools for achieving it. Nowadays, however, the result of a business transformation is often not precisely known nor the ways and means to achieve it. As a result, methods and tools are required that foster creativity while allowing customization to specific requirements or stakeholder needs. This paper proposes customized design thinking processes, realized with a conceptual modelling approach. The approach supports creativity in transformative business design. It shows how numerous design thinking tools can be integrated into a single conceptual modelling approach - supported by a modelling platform. The platform facilitates efficient and flexible design of novel business solutions. The created models moreover serve as a formalized knowledge base that enables knowledge processing and reuse

    Climate Change Denial and Public Relations

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    This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations
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