An agent-based approach for tourist planning

El turismo se comporta como un sistema complejo en evolución dinámica, que abarca numerosos factores y actividades que son interdependientes y cuyas relaciones pueden ser altamente no lineales (Baggio, 2008). Los sistemas de recomendación y los planificadores de rutas se utilizan con frecuencia para filtrar información que no es importante y, a su vez, ofrecen un servicio personalizado para los turistas (Noguera et. Al 2012). En este contexto, los modelos basados en agentes (ABM) son una herramienta apropiada para la toma de decisiones porque permiten representar sistemas complejos o situaciones con agentes autónomos en un escenario establecido (Nicholls et. Al, 2017). Además, ABM tiene la capacidad de modelar fenómenos emergentes, por lo tanto, fenómenos como las normas culturales que surgen en la sociedad debido a las interacciones entre los individuos y otros agentes, a veces incluso de manera contradictoria, y que no son bien captados por las técnicas de modelado tradicionales ( Nicholls et. Al., 2017). En esta perspectiva, este proyecto propone un ABM para simular el turismo en Bogotá. El objetivo principal es apoyar al turista en la planificación y realización de diferentes actividades turísticas, considerando variables cualitativas y cuantitativas que maximicen la experiencia de un turista que visita Bogotá (Colombia), que a su vez puede contribuir al desarrollo de este sector económico.Tourism behaves as a dynamic evolving complex system, encompassing numerous factors and activities that are interdependent and whose relationships might be highly nonlinear (Baggio, 2008). Recommendation systems and route planners are frequently used to filter information that is not important and in turn offer a personalized service for tourists (Noguera et. al 2012). In this context, Agent-Based Models (ABM) are an appropriate tool for decision making because they allow representing complex systems or situations with autonomous agents in an established scenario (Nicholls et. al, 2017). In addition, ABM has an ability for modeling emergent phenomena, thus phenomena such as cultural norms that come up into society because of interactions between individuals and other agents, sometimes even in a counterintuitive manner, and that are not well captured by traditional modeling techniques (Nicholls et. al, 2017). In this perspective, this project proposes an ABM to simulate tourism in Bogota. The main objetictive is to support the tourist in the planning and realization of different tourism activities, considering qualitative and quantitative variables that maximize the experience of a tourist visitingBogota (Colombia), which in turn may contribute to the development of this economic sector. In general, the results in several scenarios are positive according to the average level of satisfaction obtained, which means that the recommendations generated by the application are adequate. Therefore, the model has the potential to help current tourism platforms to better accomplish satisfactory recommendations for tourists and even be the basis for the development of a new app, so this would allow promoting the growth of tourism in La Candelaria, Bogota.Ingeniero (a) IndustrialPregrad