Value creation in mobile banking

The convergence of the Internet and mobile networks creates new opportunities and applications. Treating mobile business as simply an extension to the traditional web could result in missing out unique differentiated qualities for new value-added possibilities. Mobile Banking is considered to be one of the most value-added and important mobile service available. The current research examined technological changes in mobile networks and innovative attributes of Mobile Internet. It has advanced the theoretical framework of innovation in service to develop a customer centric analysis of mBanking value proposition. The article goes on to discuss critical factors in the diffusion of mBanking and explores reasons of failure and further prospects of success.Mobile Banking

Consumer Propensity to Pay Mobile Service Fees

Numerous studies have explored consumer adoption of mobile payments from a variety of perspectives – security, convenience, and perceived ease of use and usefulness. A few studies have concluded that cost contributes to consumer adoption of m-payments, but not explored this factor in any detail. This study (a) offers exploratory research on specific reasons why consumers do or don\u27t use mobile payments and (b) examines the propensity of consumers to pay mobile service fees under a variety of realistic scenarios. The study finds that the top reason why consumers don\u27t use mobile payments is dislike for paying service fees. Research results also show that consumers are quite price sensitive to making mobile payments when a service fee is charged, except when urgent or when no alternative payment method exists

Acceptance and Use of Mobile Payments

This study applies the Technology Acceptance Model to examine factors such as perceived usefulness and perceived ease of use on consumer willingness to use mobile payment services. This study also includes exploratory research on external factors – convenience, security, new technology – that affect mobile payment acceptance and use. The results show that although awareness of mobile payment services is reasonably high, only a small number of New Zealand consumers actually use m-payments. However, consumers acknowledge that mobile payment services can be useful, easy to use and convenient

INNOVATION TECHNOLOGIQUE DANS LES RESEAUX MOBILES ET CREATION DE LA VALEUR: CAS DE LA BANQUE MOBILE

L’explosion du nombre de terminaux mobiles dans le monde, au point de dépasser celui des ordinateurs et des postes de télévision, est un fait économique important. Avec les nouveaux réseaux de télécommunication et l’accroissement des capacités de traitement des terminaux, de nouvelles possibilités d’interagir et de communiquer avec les clients, y compris via le réseau Internet, ont fait leur apparition. Ainsi, l’Internet Mobile apporte des opportunités d’élargissement de la palette des services proposés sur le marché sous de nouvelles formes mais aussi suivant d’autres « modèles économiques ». Le secteur des services, caractérisé par sa forte sensibilité aux innovations dans les technologies de l’information, se trouve au centre de ces changements qui ne seront pas sans impact sur la stratégie des acteurs ou leurs relations avec la clientèle. Partant de la littérature sur l’innovation dans les services, nous étudions les tendances technologiques les plus récentes dans l’Internet Mobile. Ensuite, nous analysons les facteurs de développement des services mobiles dans le secteur bancaire et leur impact sur la chaîne de valeur. Enfin, nous présentons les conclusions en terme de perspectives stratégiques pour la banque mobile et ses évolutions futures. MOTS CLES Création de valeur, réseaux mobiles, Internet Mobile, Innovation, Banque MobileMobile Banking

Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model.

Widespread adoption of mobile payments has not taken place despite a decade of trials in various countries based upon a mobile phone handset that does not have the technology capabilities of today’s smart phones. However, significant technology developments have led to widespread consumer adoption of smart phones and other devices that may now provide the foundation for wider consumer adoption of mobile payments. Understanding UK consumer cultural perceptions on the new phenomenon is one of the first steps to influencing purchase behaviour. This thesis is based upon a post-positivist philosophy and a social constructionist ontology that explores UK consumer perceptions of mobile payments through human cognitive and affective responses of consumer payment behaviour as these influence attitude that leads to adoption. However, UK consumer interest in mobile payments on its own is unlikely to be enough to change payment behaviour, although meeting specific payment needs can motivate consumers to amend their payment behaviour that can lead to widespread adoption. Inductive empirical research is used to explore UK consumer perceptions of mobile payments through sequential mixed methods. A questionnaire is used as the 1st research instrument with closed questions that explore various aspects of consumer interest in the mobile payments phenomenon. The key themes identified from the numerical analysis of the questionnaire data are used to guide the semi-structured interviews. Content analysis is then undertaken on the qualitative interview data from which new knowledge on consumer perceptions of mobile payments is identified. Analysis of the empirical data suggests that UK consumers have significant technology and security concerns which negatively affect consumer interest. Despite these concerns, UK consumers demonstrate interest in the mobile payments phenomenon when perceived usefulness benefits are identified. The perceived usefulness positively influences attitude that overcomes perceived risks which can lead to amended consumer payment behaviour and widespread adoption. In addition, UK consumers have a significant lack of trust towards unknown organisations as well as new market entrants although there is an increased level of trust in mobile payments provided by UK banks as well as other established organisations. This research fills an important gap in existing literature on consumer payment behaviour as it explores UK consumer cultural perceptions of the mobile payments phenomenon using smart phones and contactless consumer devices; whereas earlier consumer payment research is based upon a mobile phone handset that does not have the technology capabilities of today’s smart phones and has an Asian and Nordic cultural focus. Furthermore, this research provides UK empirical evidence that refines and extends existing research through the use of sequential mixed methods whilst adding to the understanding of UK consumer attitudes related to UK payment instruments.Page, Stev