Algorithms for advance bandwidth reservation in media production networks

Media production generally requires many geographically distributed actors (e.g., production houses, broadcasters, advertisers) to exchange huge amounts of raw video and audio data. Traditional distribution techniques, such as dedicated point-to-point optical links, are highly inefficient in terms of installation time and cost. To improve efficiency, shared media production networks that connect all involved actors over a large geographical area, are currently being deployed. The traffic in such networks is often predictable, as the timing and bandwidth requirements of data transfers are generally known hours or even days in advance. As such, the use of advance bandwidth reservation (AR) can greatly increase resource utilization and cost efficiency. In this paper, we propose an Integer Linear Programming formulation of the bandwidth scheduling problem, which takes into account the specific characteristics of media production networks, is presented. Two novel optimization algorithms based on this model are thoroughly evaluated and compared by means of in-depth simulation results

Effectiveness of segment routing technology in reducing the bandwidth and cloud resources provisioning times in network function virtualization architectures

Network Function Virtualization is a new technology allowing for a elastic cloud and bandwidth resource allocation. The technology requires an orchestrator whose role is the service and resource orchestration. It receives service requests, each one characterized by a Service Function Chain, which is a set of service functions to be executed according to a given order. It implements an algorithm for deciding where both to allocate the cloud and bandwidth resources and to route the SFCs. In a traditional orchestration algorithm, the orchestrator has a detailed knowledge of the cloud and network infrastructures and that can lead to high computational complexity of the SFC Routing and Cloud and Bandwidth resource Allocation (SRCBA) algorithm. In this paper, we propose and evaluate the effectiveness of a scalable orchestration architecture inherited by the one proposed within the European Telecommunications Standards Institute (ETSI) and based on the functional separation of an NFV orchestrator in Resource Orchestrator (RO) and Network Service Orchestrator (NSO). Each cloud domain is equipped with an RO whose task is to provide a simple and abstract representation of the cloud infrastructure. These representations are notified of the NSO that can apply a simplified and less complex SRCBA algorithm. In addition, we show how the segment routing technology can help to simplify the SFC routing by means of an effective addressing of the service functions. The scalable orchestration solution has been investigated and compared to the one of a traditional orchestrator in some network scenarios and varying the number of cloud domains. We have verified that the execution time of the SRCBA algorithm can be drastically reduced without degrading the performance in terms of cloud and bandwidth resource costs

Resource Orchestration in Softwarized Networks

Network softwarization is an emerging research area that is envisioned to revolutionize the way network infrastructure is designed, operated, and managed today. Contemporary telecommunication networks are going through a major transformation, and softwarization is recognized as a crucial enabler of this transformation by both academia and industry. Softwarization promises to overcome the current ossified state of Internet network architecture and evolve towards a more open, agile, flexible, and programmable networking paradigm that will reduce both capital and operational expenditures, cut-down time-to-market of new services, and create new revenue streams. Software-Defined Networking (SDN) and Network Function Virtualization (NFV) are two complementary networking technologies that have established themselves as the cornerstones of network softwarization. SDN decouples the control and data planes to provide enhanced programmability and faster innovation of networking technologies. It facilitates simplified network control, scalability, availability, flexibility, security, cost-reduction, autonomic management, and fine-grained control of network traffic. NFV utilizes virtualization technology to reduce dependency on underlying hardware by moving packet processing activities from proprietary hardware middleboxes to virtualized entities that can run on commodity hardware. Together SDN and NFV simplify network infrastructure by utilizing standardized and commodity hardware for both compute and networking; bringing the benefits of agility, economies of scale, and flexibility of data centers to networks. Network softwarization provides the tools required to re-architect the current network infrastructure of the Internet. However, the effective application of these tools requires efficient utilization of networking resources in the softwarized environment. Innovative techniques and mechanisms are required for all aspects of network management and control. The overarching goal of this thesis is to address several key resource orchestration challenges in softwarized networks. The resource allocation and orchestration techniques presented in this thesis utilize the functionality provided by softwarization to reduce operational cost, improve resource utilization, ensure scalability, dynamically scale resource pools according to demand, and optimize energy utilization

An experimental study on latency-aware and self-adaptive service chaining orchestration in distributed NFV and SDN infrastructures

Network Function Virtualization (NFV) and Software Defined Networking (SDN) changed radically the way 5G networks will be deployed and services will be delivered to vertical applications (i.e., through dynamic chaining of virtualized functions deployed in distributed clouds to best address latency requirements). In this work, we present a service chaining orchestration system, namely LASH-5G, running on top of an experimental set-up that reproduces a typical 5G network deployment with virtualized functions in geographically distributed edge clouds. LASH-5G is built upon a joint integration effort among different orchestration solutions and cloud deployments and aims at providing latency-aware, adaptive and reliable service chaining orchestration across clouds and network resource domains interconnected through SDN. In this paper, we provide details on how this orchestration system has been deployed and it is operated on top of the experimentation infrastructure provided within the Fed4FIRE+ facility and we present performance results assessing the effectiveness of the proposed orchestration approach

Orchestration of the Marketing Strategy under Competitive Dynamics

Constructing suitable marketing strategy and implementing it effectively is an art and science both like orchestration of a symphony. The discussion in this paper blends this analogy with the science of marketing demonstrating the levels of strategy development in a competitive marketplace. The paper presents the marketing-mix in contemporary context and argues that performance of a marketing firm can be maximized, when a firm develops a creative marketing strategy and achieves marketing strategy implementation effectiveness. The discussion in the paper reveals that marketing managers of different levels simultaneously operate within the firm and perceive the need for strategy development with varied preferences. A consequence of this is development of robust strategies and their effective implementation which, in turn, leads to increased market performance. Thus, it is important for researchers to investigate various strategy integration perspectives and this paper provides guidance by reviewing the existing literature.Marketing strategy, strategy integration, marketing-mix, customer value,strategy implementation, market competition, risk factors, brand building, customer centric strategy, routes to market