Exploring Student Check-In Behavior for Improved Point-of-Interest Prediction

With the availability of vast amounts of user visitation history on location-based social networks (LBSN), the problem of Point-of-Interest (POI) prediction has been extensively studied. However, much of the research has been conducted solely on voluntary checkin datasets collected from social apps such as Foursquare or Yelp. While these data contain rich information about recreational activities (e.g., restaurants, nightlife, and entertainment), information about more prosaic aspects of people's lives is sparse. This not only limits our understanding of users' daily routines, but more importantly the modeling assumptions developed based on characteristics of recreation-based data may not be suitable for richer check-in data. In this work, we present an analysis of education "check-in" data using WiFi access logs collected at Purdue University. We propose a heterogeneous graph-based method to encode the correlations between users, POIs, and activities, and then jointly learn embeddings for the vertices. We evaluate our method compared to previous state-of-the-art POI prediction methods, and show that the assumptions made by previous methods significantly degrade performance on our data with dense(r) activity signals. We also show how our learned embeddings could be used to identify similar students (e.g., for friend suggestions).Comment: published in KDD'1

SgWalk: Location Recommendation by User Subgraph-Based Graph Embedding

Popularity of Location-based Social Networks (LBSNs) provides an opportunity to collect massive multi-modal datasets that contain geographical information, as well as time and social interactions. Such data is a useful resource for generating personalized location recommendations. Such heterogeneous data can be further extended with notions of trust between users, the popularity of locations, and the expertise of users. Recently the use of Heterogeneous Information Network (HIN) models and graph neural architectures have proven successful for recommendation problems. One limitation of such a solution is capturing the contextual relationships between the nodes in the heterogeneous network. In location recommendation, spatial context is a frequently used consideration such that users prefer to get recommendations within their spatial vicinity. To solve this challenging problem, we propose a novel Heterogeneous Information Network (HIN) embedding technique, SgWalk, which explores the proximity between users and locations and generates location recommendations via subgraph-based node embedding. SgWalk follows four steps: building users subgraphs according to location context, generating random walk sequences over user subgraphs, learning embeddings of nodes in LBSN graph, and generating location recommendations using vector representation of the nodes. SgWalk is differentiated from existing techniques relying on meta-path or bi-partite graphs by means of utilizing the contextual user subgraph. In this way, it is aimed to capture contextual relationships among heterogeneous nodes more effectively. The recommendation accuracy of SgWalk is analyzed through extensive experiments conducted on benchmark datasets in terms of top-n location recommendations. The accuracy evaluation results indicate minimum 23% (@5 recommendation) average improvement in accuracy compared to baseline techniques and the state-of-the-art heterogeneous graph embedding techniques in the literature

Recommender Systems for Online and Mobile Social Networks: A survey

Recommender Systems (RS) currently represent a fundamental tool in online services, especially with the advent of Online Social Networks (OSN). In this case, users generate huge amounts of contents and they can be quickly overloaded by useless information. At the same time, social media represent an important source of information to characterize contents and users' interests. RS can exploit this information to further personalize suggestions and improve the recommendation process. In this paper we present a survey of Recommender Systems designed and implemented for Online and Mobile Social Networks, highlighting how the use of social context information improves the recommendation task, and how standard algorithms must be enhanced and optimized to run in a fully distributed environment, as opportunistic networks. We describe advantages and drawbacks of these systems in terms of algorithms, target domains, evaluation metrics and performance evaluations. Eventually, we present some open research challenges in this area

Recommendations based on social links

The goal of this chapter is to give an overview of recent works on the development of social link-based recommender systems and to offer insights on related issues, as well as future directions for research. Among several kinds of social recommendations, this chapter focuses on recommendations, which are based on users’ self-defined (i.e., explicit) social links and suggest items, rather than people of interest. The chapter starts by reviewing the needs for social link-based recommendations and studies that explain the viability of social networks as useful information sources. Following that, the core part of the chapter dissects and examines modern research on social link-based recommendations along several dimensions. It concludes with a discussion of several important issues and future directions for social link-based recommendation research