Conceptualizing Consumer Perceptions of Making M-Payments Using Smart Phones in Ireland

Part 4: Section 3: Technological FuturesInternational audienceConsumer adoption of smart phones is growing globally at an exponential rate presenting significant commercial opportunities for all organizations. The percentage of the population using mobile phones in Ireland is the largest in Europe, with market revenue of €2 billion in 2009, and 117.3 percent penetration. However, the commercial growth potential of smart phones is being hindered by an industry failure to adopt an accepted m-payment model to facilitate the widespread adoption of m-payments. Furthermore, previous research has shown there is a lack of a willingness among consumers to make m-payments. However, little is known about consumer’s perceptions of m-payments using a smart phone or what factors impact upon these perceptions. In response, this paper develops a theoretical smart phone m-payment model, and applies it using an online survey, to explore Irish consumer’s perceptions of making an m-payments for products/ services using their smart phones. The empirical findings of the developed PLS model, illustrate that respondents display a strong willingness to transact using m-commerce but trust is the key factor in explaining consumer’s willingness to make an m-payment for products/ services using their smart phones. Another significant finding for m-payment com panies is that respondents considered using a secure and trusted third-party payment company as the preferred method of making an m-payment for products/ services. Significant levels of concern regarding perceived privacy control, together with the authority and inde pendence of regulatory bodies and the robustness of the legislative frameworks governing m-commerce, were also very evident from the empirical findings

The War on Cash: The Digitization and Privatization of Cash and a Critical Need for Regulation

Many financial services professionals, central bankers, technologists, academics, and consumers across the world believe that we are at the dawn of a truly cashless society. In several countries, a defacto cashless society already exists. During the ongoing Covid19 pandemic, we have seen a further acceleration of the decline, and indeed refusal, of cash transactions globally. Numerous studies focus on the benefits of cashless transactions and in many instances peer reviewed papers unquestionably extol the virtues of such. The researcher contends that consumers are being nudged towards a positive evaluation of a cashless society, because despite varied sources of information, financial, technology, and government sectors are predominantly reporting its positive connotations. However, there are many downsides to cashless payments and an impending cashless society, many of which have significant and life changing consequences for consumers and economies, yet this remains very much under researched. The researcher contends that as a society, we cannot do nothing; we cannot allow cash to be digitized and privatized by stealth. We must turn our attention to the consequences of a cashless society so we may identify solutions or mitigations and open a regulatory path towards a mediated transition

Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption

Mobile commerce (m-commerce) has created the opportunity to transact anywhere, anytime, transcending barriers of space and time. However, this freedom has been found to be intrusive in the lives of mobile users, acting counterproductively to trust building and exacerbating the reluctance to adopt m-commerce. The research design was a quantitative study that pivoted around the concept of location-based services (LBS) for mobile users and was focused on understanding specific behaviours around usage and trust under pre-determined conditions of connecting (particular place, particular time), push and pull mechanisms, brand loyalty and social network recommendations. The study was conducted through an online questionnaire with a non-probability sample of 189 individuals. Factors including push and pull LBS mechanisms, brand loyalty and social network recommendations were found to exhibit significant influence on mobile users trust and propensity to transact in m-commerce. No empirical support was found between the connecting conditions with mobile users and adoption of m-commerce, eliciting future research in this area. These results contribute to the body of research regarding mobile commerce by extending the existing understanding of its use through application with push and pull location-based services.Dissertation (MBA)--University of Pretoria, 2012.Gordon Institute of Business Science (GIBS)unrestricte

Understanding The Growth Of Takeaway Food Apps in The UK: A Supplier and Consumer Perspective

This research investigates the development, use and consumer acceptance of online takeaway food ordering (OTFO) apps in the UK. Although the online takeaway food ordering sector is well-established, it continues to improve services by bringing new technology and innovation in the sector. Among the latest technologies introduced into the sector is the development of takeaway apps. Given the recent developments and advancements in technology, there is limited evidence on how consumers view and use takeaway apps. In addition, the development and operation of the sector has so far received little attention in the academic literature. To develop a more in-depth understanding of this new technology and its adoption, the study employed a mixed methods approach. The first approach adopted a case study perspective to investigate the growth of technology within one organisation. The second approach focused on consumer acceptance of the technology through conducting in-depth semi-structured interviews (n = 12) and a questionnaire survey (n = 150). The findings from this study suggest that organisations that supply takeaway apps tend to adopt innovation to improve business growth and ensure customer satisfaction. The best way for the organisation to encourage consumers to adopt the new technology was evidenced through the marketing mix such as through television advertisements. Although organisations have been active in promoting the apps, there are still insufficient information of consumer perception of how the technology. Through investigating the consumer perspective, it was revealed that the consumer perceived the use of takeaway apps similar to purchasing takeaway food. To understand consumer acceptance of takeaway apps, the study used the Technology Acceptance Model (TAM) by studying perceived usefulness, perceived ease of use, perceived trust, perceived risk security and perceived social influence on the intention to use and actual use of the apps. This study contributes to the emerging body of knowledge on the online takeaway food ordering sector. In addition, it has an applied contribution in contributing to the development of new theory in the technology influence on university student takeaway food purchase and the acceptance of takeaway food apps