A novel MapReduce Lift association rule mining algorithm (MRLAR) for Big Data

Big Data mining is an analytic process used to dis-cover the hidden knowledge and patterns from a massive, com-plex, and multi-dimensional dataset. Single-processor's memory and CPU resources are very limited, which makes the algorithm performance ineffective. Recently, there has been renewed inter-est in using association rule mining (ARM) in Big Data to uncov-er relationships between what seems to be unrelated. However, the traditional discovery ARM techniques are unable to handle this huge amount of data. Therefore, there is a vital need to scal-able and parallel strategies for ARM based on Big Data ap-proaches. This paper develops a novel MapReduce framework for an association rule algorithm based on Lift interestingness measurement (MRLAR) which can handle massive datasets with a large number of nodes. The experimental result shows the effi-ciency of the proposed algorithm to measure the correlations between itemsets through integrating the uses of MapReduce and LIM instead of depending on confidence.Web of Science7315715

Big data analytics in e-commerce: A systematic review and agenda for future research

There has been an increasing emphasis on big data analytics (BDA) in e-commerce in recent years. However, it remains poorly-explored as a concept, which obstructs its theoretical and practical development. This position paper explores BDA in e-commerce by drawing on a systematic review of the literature. The paper presents an interpretive framework that explores the definitional aspects, distinctive characteristics, types, business value and challenges of BDA in the e-commerce landscape. The paper also triggers broader discussions regarding future research challenges and opportunities in theory and practice. Overall, the findings of the study synthesize diverse BDA concepts (e.g., definition of big data, types, nature, business value and relevant theories) that provide deeper insights along the cross-cutting analytics applications in e-commerce