115,234 research outputs found
Method For Detecting Shilling Attacks In E-commerce Systems Using Weighted Temporal Rules
The problem of shilling attacks detecting in e-commerce systems is considered. The purpose of such attacks is to artificially change the rating of individual goods or services by users in order to increase their sales. A method for detecting shilling attacks based on a comparison of weighted temporal rules for the processes of selecting objects with explicit and implicit feedback from users is proposed. Implicit dependencies are specified through the purchase of goods and services. Explicit feedback is formed through the ratings of these products. The temporal rules are used to describe hidden relationships between the choices of user groups at two consecutive time intervals. The method includes the construction of temporal rules for explicit and implicit feedback, their comparison, as well as the formation of an ordered subset of temporal rules that capture potential shilling attacks. The method imposes restrictions on the input data on sales and ratings, which must be ordered by time or have timestamps. This method can be used in combination with other approaches to detecting shilling attacks. Integration of approaches allows to refine and supplement the existing attack patterns, taking into account the latest changes in user priorities
Whole-Chain Recommendations
With the recent prevalence of Reinforcement Learning (RL), there have been
tremendous interests in developing RL-based recommender systems. In practical
recommendation sessions, users will sequentially access multiple scenarios,
such as the entrance pages and the item detail pages, and each scenario has its
specific characteristics. However, the majority of existing RL-based
recommender systems focus on optimizing one strategy for all scenarios or
separately optimizing each strategy, which could lead to sub-optimal overall
performance. In this paper, we study the recommendation problem with multiple
(consecutive) scenarios, i.e., whole-chain recommendations. We propose a
multi-agent RL-based approach (DeepChain), which can capture the sequential
correlation among different scenarios and jointly optimize multiple
recommendation strategies. To be specific, all recommender agents (RAs) share
the same memory of users' historical behaviors, and they work collaboratively
to maximize the overall reward of a session. Note that optimizing multiple
recommendation strategies jointly faces two challenges in the existing
model-free RL model - (i) it requires huge amounts of user behavior data, and
(ii) the distribution of reward (users' feedback) are extremely unbalanced. In
this paper, we introduce model-based RL techniques to reduce the training data
requirement and execute more accurate strategy updates. The experimental
results based on a real e-commerce platform demonstrate the effectiveness of
the proposed framework.Comment: 29th ACM International Conference on Information and Knowledge
Managemen
The contribution of data mining to information science
The information explosion is a serious challenge for current information institutions. On the other hand, data mining, which is the search for valuable information in large volumes of data, is one of the solutions to face this challenge. In the past several years, data mining has made a significant contribution to the field of information science. This paper examines the impact of data mining by reviewing existing applications, including personalized environments, electronic commerce, and search engines. For these three types of application, how data mining can enhance their functions is discussed. The reader of this paper is expected to get an overview of the state of the art research associated with these applications. Furthermore, we identify the limitations of current work and raise several directions for future research
Neural Attentive Session-based Recommendation
Given e-commerce scenarios that user profiles are invisible, session-based
recommendation is proposed to generate recommendation results from short
sessions. Previous work only considers the user's sequential behavior in the
current session, whereas the user's main purpose in the current session is not
emphasized. In this paper, we propose a novel neural networks framework, i.e.,
Neural Attentive Recommendation Machine (NARM), to tackle this problem.
Specifically, we explore a hybrid encoder with an attention mechanism to model
the user's sequential behavior and capture the user's main purpose in the
current session, which are combined as a unified session representation later.
We then compute the recommendation scores for each candidate item with a
bi-linear matching scheme based on this unified session representation. We
train NARM by jointly learning the item and session representations as well as
their matchings. We carried out extensive experiments on two benchmark
datasets. Our experimental results show that NARM outperforms state-of-the-art
baselines on both datasets. Furthermore, we also find that NARM achieves a
significant improvement on long sessions, which demonstrates its advantages in
modeling the user's sequential behavior and main purpose simultaneously.Comment: Proceedings of the 2017 ACM on Conference on Information and
Knowledge Management. arXiv admin note: text overlap with arXiv:1511.06939,
arXiv:1606.08117 by other author
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