1 research outputs found
Business consulting - Tiendas Peruanas SA
Tiendas Peruanas SA, conocida comercialmente como Oechsle, es una organizaci贸n con fines
de lucro perteneciente al sector retail, que inici贸 operaciones en el Per煤 en el a帽o 2008, con
la misi贸n de ayudar a sus clientes a verse y sentirse bien a trav茅s de la propuesta de tiendas
por departamento con enfoque en la mujer. Dado el contexto del presente a帽o, la
organizaci贸n se ha visto impactada por los cambios, restricciones e incertidumbre que gener贸
el COVID-19; causando una p茅rdida de los ingresos y, a la par, un crecimiento sin
precedentes de la venta e-commerce. Ante esto, el presente trabajo de consultor铆a se enfoc贸
en identificar el problema clave principal que afectaba a la compa帽铆a, analizando las
principales causas y proponiendo alternativas que les permitan solucionarlas y, con ello,
generar beneficios tangibles en el corto plazo. Se hall贸 que el problema principal actual para
la organizaci贸n se encuentra asociado a las p茅rdidas econ贸micas producto del COVID-19.
Luego de varias reuniones de trabajo con Oechsle, se identificaron las causas-ra铆z, que fueron
priorizadas de manera conjunta con las 谩reas de la empresa. Posteriormente, se realiz贸 una
investigaci贸n de marco te贸rico relevante y, con ello, una lluvia de ideas que permiti贸 el
planteamiento de alternativas de soluci贸n y el desarrollo de un prototipo. De estas opciones,
las que tuvieron mayor impacto y menor complejidad de implementaci贸n fueron ratificadas
por la compa帽铆a. Sobre las mismas, se plante贸 un plan de implementaci贸n disgregado en tres
fases, para segmentar la entrega de soluciones que permitan beneficios tangibles en el corto
plazo, medibles a trav茅s de indicadores relevantes para la compa帽铆a.Tiendas Peruanas SA, commercially known as Oechsle, is a for-profit organization that
belongs to the retail sector, which began operations in Peru in 2008, with the mission of
helping its customers look and feel good through the proposal of department stores with a
focus on women. Given this year鈥檚 context, the organization has been impacted by the
changes, restrictions and uncertainty generated by COVID-19; causing a loss of income and,
at the same time, an unprecedented growth in e-commerce sales. Due to this, the present
consulting work focused on identifying the main key problem affecting the company,
analyzing the main causes and proposing alternatives meant to solve them and, with this,
generate tangible benefits in the short time. It was found that the main current problem for the
organization is associated with the economic losses caused by COVID-19. After several work
meetings with Oechsle, the root causes were identified and, then, prioritized jointly with the
areas of the company. Subsequently, an investigation of the relevant theoretical framework
was carried out and, with it, a brainstorm that allowed the proposal of alternative solutions
and also the development of a prototype. Of these options, those that had the greatest impact
and least complexity of implementation were ratified by the company. Regarding them, an
implementation plan divided into three phases was proposed to segment the delivery of
solutions, allowing tangible benefits in the short term, which were measurable through
relevant indicators for the company