Web Usage Mining to Extract Knowledge for Modelling Users of Taiwan Travel Recommendation Mobile APP

This work presents the design of a web mining system to understand the navigational behavior of passengers in developed Taiwan travel recommendation mobile app that provides four main functions including recommend by location , hot topic , nearby scenic spots information , my favorite and 2650 scenic spots. To understand passenger navigational patterns, log data from actual cases of app were collected and analysed by web mining system. This system analysed 58981 sessions of 1326 users for the month of June, 2014. Sequential profiles for passenger navigational patterns were captured by applying sequence-based representation schemes in association with Markov models and enhanced K-mean clustering algorithms for sequence behavior mining cluster patterns. The navigational cycle, time, function numbers, and the depth and extent (range) of app were statistically analysed. The analysis results can be used improved the passengers\u27 acceptance of app and help generate potential personalization recommendations for achieving an intelligent travel recommendation service

Survey of data mining approaches to user modeling for adaptive hypermedia

The ability of an adaptive hypermedia system to create tailored environments depends mainly on the amount and accuracy of information stored in each user model. Some of the difficulties that user modeling faces are the amount of data available to create user models, the adequacy of the data, the noise within that data, and the necessity of capturing the imprecise nature of human behavior. Data mining and machine learning techniques have the ability to handle large amounts of data and to process uncertainty. These characteristics make these techniques suitable for automatic generation of user models that simulate human decision making. This paper surveys different data mining techniques that can be used to efficiently and accurately capture user behavior. The paper also presents guidelines that show which techniques may be used more efficiently according to the task implemented by the applicatio

Measuring and Managing Answer Quality for Online Data-Intensive Services

Online data-intensive services parallelize query execution across distributed software components. Interactive response time is a priority, so online query executions return answers without waiting for slow running components to finish. However, data from these slow components could lead to better answers. We propose Ubora, an approach to measure the effect of slow running components on the quality of answers. Ubora randomly samples online queries and executes them twice. The first execution elides data from slow components and provides fast online answers; the second execution waits for all components to complete. Ubora uses memoization to speed up mature executions by replaying network messages exchanged between components. Our systems-level implementation works for a wide range of platforms, including Hadoop/Yarn, Apache Lucene, the EasyRec Recommendation Engine, and the OpenEphyra question answering system. Ubora computes answer quality much faster than competing approaches that do not use memoization. With Ubora, we show that answer quality can and should be used to guide online admission control. Our adaptive controller processed 37% more queries than a competing controller guided by the rate of timeouts.Comment: Technical Repor