Persuasive strategy on clickbait headline news: Flipboard Briefing

This study analyzed the persuasive strategy types of clickbait headline news on applications that contain news around the world, namely Flipboard Briefing. This study aims to determine the type of persuasive strategy that appears as the first trigger of the clickbait headline news in Flipboard Briefing and to describe the writing style of journalists in making clickbait headlines news. The news data in this study used 34 clickbait headlines. This study analyzed the phrases or sentences in the clickbait headline news. The researcher described the reasons and explanations of each clickbait headline news according to the characteristics of the theory used. This study used qualitative methods. qualitative methods are used to explain phrases or sentences that show the characteristics of a persuasive strategy types and describe the writing style of journalists in making clickbait headline news. The qualitative method was used in description of clickbait headline with the theory of 3 modes of persuasion by Aristotle. Qualitative methods are also used to describe the writing style of journalists based on the 4 styles of Freeman, Vigjen, Blom and Hansen's theory. Meanwhile, the frequency which persuasive strategies appeared as the first trigger of the clickbait headline in Flipboard Briefing was detailed in the table. It is showed data in table form containing the number of persuasive strategy types that exists as the first trigger based on the structure of each clickbait headlines. In the results of this study, the researcher found that the first trigger of clickbait headlines in Flipboard Briefing ethos. In the total headlines, all of them dominantly display the quotations or statement of important parties at the beginning of sentences to get the first persuasion in attracting readers. Logos occupied the second position as trigger, the influence of a strategy that tends to display factual information or logical argument. Then the last supporter trigger is the pathos type, a strategy that plays more on the emotions of the reader. The data shows the most style is used is style 4 in which the use of deixis, journalists preferably used the words that show directions about news gaps aimed at readers to visit the news. It can be concluded that clickbait headlines in Flipboard Briefing have the characteristics of using ethos as a trigger at the beginning title to attract the reader's attention and the use of deixis style in clickbait headlines characterizes journalist writing in Flipboard Briefing