1,026,898 research outputs found

    “Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment”

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    By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during the Super Bowl, which initiate significant implications. The proof of effectiveness is obvious when observing statistics for the 2018 Super Bowl: • An average viewership of 103.4 million, escalating to 112.3 million at the end of the game. (Nielsen 2018) • 68% of homes with functioning T.V’s were tuned into the Super Bowl broadcast. (Nielsen 2018) • 170.7 million social media interactions across Facebook, Instagram, and Twitter. (Nielsen 2018) • Digital viewership of 2.02 million viewers a minute, a streaming record. (Nielsen 2018) • Price of 30 second advertisement maximized at 5.2million(AmericanMarketingAssociation)AggregateSuperBowladspendingover52yearhistory(19672018):5.2 million (American Marketing Association) • Aggregate Super Bowl ad spending over 52 year history (1967-2018): 6.9 billion adjusted for inflation. (AdAge 2018) Granted, there are some viable concerns associated with Super Bowl advertising. Because of immense scrutiny, marketers need to be conscious of the impact repercussions of attempting to make a statement which backfires can have. Attending to and reconciling public backlash can be difficult and can severely damage brand perception. Negative news surrounding the NFL have also been hot topics of debate recently. However, while some of these issues may erode some viewership in the short run, as 2018 statistics minimally decreased from 2017, the future trajectory of the Super Bowl is not truly threatened. Actually, the New York Times (Maheshwari, 2018) explains how “In an era of cord-cutting and ad-skipping, the Super Bowl is a sweet salve for the nation’s marketers.” Because of the evolution of on-demand, marketers are forced to deliberate if T.V. advertisements are worth it, with one exception: live sports. The Atlantic (Thompson, 2013) portrays this concept perfectly, stating “But in a time-delayed video world, the biggest games still drive dependable live audiences, making sports rights the most valuable resource in the whole TV ecosystem.” The consequence of this reality: almost no one records on-demand sports to skip the commercials because we can’t avoid the social media buzz which chronicles how games develop. Because the love for sports will never expire, the Super Bowl will never become obsolete for marketers. At the end of the day, the Super Bowl is the marketing anomaly that has solidified its stranglehold as the pinnacle of advertising. The big game is so rooted into American culture that Super Bowl Sunday has become a holiday for millions across our great nation. As CNN Money (Disis, 2018) explains, “It\u27s simple. The NFL\u27s marquee event is TV\u27s biggest game in town, and nothing else even comes close.” Marketers who need to distinguish their brand as a supreme offering to secure competitive advantage over competitors (ahem, everyone) need to seize the moment. The habitual winners of Super Bowl advertising significantly elevate their status in the hearts and minds of the American people. My declared Super Bowl advertising champion, Anheuser-Busch InBev (responsible for Budweiser and Bud Light), absolutely dominates the American beer market. Super Bowl regulars undoubtedly think of Budweiser’s “Puppy Love” (2014) spot with the legendary Clydesdales or the dramatic “Bud Bowl” (1989-91) series when they crack a cold brew. My theory: it’s no mistake that the best in the Super Bowl advertising realm is also the “King of Beers” because of their supreme strategy and execution on the marketing gridiron’s biggest stage

    Everything Must Go

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    Thomas Brothers' generous advice and manifold goods helped build, fix and maintain countless artworks and houses in and beyond Archway for ninety-seven years (1917-2014). 'Everything Must Go' was an exhibition of artworks organised by AIR and made by their customers, past and present, to mark the closure of Thomas Brothers, and to say thank you to the brothers and their esteemed Archway institution. The art works were bequeathed to the Thomas family. The works were placed by the artists within a certain moment of the emptying shelves. Over the next three weeks the brothers chose to continue the exhibition. It took various forms as they moved the works around their dwindling stock, eventually placing them all together in the central window

    Unobservable Family and Individual Contributions to the Distributions ofIncome and Wealth

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    This paper uses a data set composed of combinations of full brothers, half brothers as well as fathers and sons to measure the effect of common family background on households'income and wealth. While the data is drawn from a nineteenth century population, the intra-class correlation (after the effects of age, occupation, nativity, residence and duration in the economy have been removed) for income ranges from .13 to .18 which is similar to that found in modern samples. Intra-class correlations for wealth are significantly higher (.18 to .35) than those for income. The addition of fathers' observed characteristics to the sweeping regressions reduces the unobserved common background effect shared by brothers by about twenty percent.The intra-class correlations of half brothers were lower than those observed for full brothers though the small differences between the two groups suggest that fathers played a dominant role in the transmission of the common family effect. Unobserved background was decomposed into individual and family effects by a variance components procedure. The individual effect was dominant for income while the family effect was dominant for wealth.

    Review of A Family of Brothers: Soldiers of the 26th New Brunswick Battalion in the Great War by J. Brent Wilson

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    Review of A Family of Brothers: Soldiers of the 26th New Brunswick Battalion in the Great War by J. Brent Wilso

    Quantitative relationships between benthic diatom assemblages and water chemistry in Macquarie Island lakes and their potential for reconstructing past environmental changes

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    This study is the first published survey of diatom-environment relationships Oil sub-Antarctic Macquarie Island. Fifty-eight sites in 50 coastal and inland lakes were sampled for benthic diatoms and water chemistry. 208 diatom species from 34 genera were identified. Multivariate analyses indicated that the lakes were distributed along nutrient and conductivity gradients. Conductivity, pH, phosphate (SRP), silicate and temperature all explained independent portions of the variance in the diatom data. Transfer functions provide a quantitative basis for palaeolimnological studies of past climate change and human impacts, and can be used to establish baseline conditions for assessing the impacts of recent climate change and the introduction of non-native plants and animals. Statistically robust diatom transfer functions for conductivity, phosphate and silicate were developed, while pH and temperature transfer functions performed less well. The lower predictive abilities of the pH and temperature transfer functions probably reflect the broad pH tolerance range of diatoms on Macquarie Island and uneven distribution of lakes along the temperature gradient. This study contributes to understanding the current ecological distribution of Macquarie Island diatoms and provides transfer functions that will be applied in studies of diatoms in lake sediment cores to quantitatively reconstruct past environmental changes

    On the predictability of emerging market sovereign credit spreads

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    This paper examines the quarter-ahead out-of-sample predictability of Brazil, Mexico, the Philippines and Turkey credit spreads before and after the Lehman Brothers’ default. A model based on the country-specific credit spread curve factors predicts no better than the random walk and slope regression benchmarks. Model extensions with the global yield curve factors and with both global and domestic uncertainty indicators notably outperform both benchmarks post-Lehman. The finding that bond prices better reflect fundamental information after the Lehman Brothers’ failure indicates that this landmark of the recent global financial crisis had wake-up call effects on emerging market bond investors

    Exploring face perception in disorders of development: evidence from Williams syndrome and autism

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    Individuals with Williams syndrome (WS) and autism are characterized by different social phenotypes but have been said to show similar atypicalities of face-processing style. Although the structural encoding of faces may be similarly atypical in these two developmental disorders, there are clear differences in overall face skills. The inclusion of both populations in the same study can address how the profile of face skills varies across disorders. The current paper explored the processing of identity, eye-gaze, lip-reading, and expressions of emotion using the same participants across face domains. The tasks had previously been used to make claims of a modular structure to face perception in typical development. Participants with WS (N=15) and autism (N=20) could be dissociated from each other, and from individuals with general developmental delay, in the domains of eye-gaze and expression processing. Individuals with WS were stronger at these skills than individuals with autism. Even if the structural encoding of faces appears similarly atypical in these groups, the overall profile of face skills, as well as the underlying architecture of face perception, varies greatly. The research provides insights into typical and atypical models of face perception in WS and autism
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