Identification of Influential Social Networkers

Online social networking is deeply interleaved in today\u27s lifestyle. People come together and build communities to share thoughts, offer suggestions, exchange information, ideas, and opinions. Moreover, social networks often serve as platforms for information dissemination and product placement or promotion through viral marketing. The success rate in this type of marketing could be increased by targeting specific individuals, called \u27influential users\u27, having the largest possible reach within an online community. In this paper, we present a method aiming at identifying the influential users within an online social networking application. We introduce ProfileRank, a metric that uses popularity and activity characteristics of each user to rank them in terms of their influence. We then assess this algorithm\u27s added value in identifying influential users compared to other commonly used social network analysis metrics, such as the betweenness centrality and the well-known PageRank, by performing an experimental evaluation on a synthetic and a real-life dataset. We also integrate all three metrics in a unified metric and measure its performance

Blogging mastery: analyzing the key strategies behind successful blogs

Bloggers in the digital landscape have the power to shape consumer behavior and influence their peers. However, successfully running a blog demands time and commitment, similar to operating a small business. Yet, there is scant literature regarding successful practices and strategies that bloggers use to build their blogs and remain successful. This study explores bloggers\u27 most effective methods and strategies to establish themselves in their respective niches. The qualitative research study uses transcendental phenomenology to examine the lived experiences of successful bloggers, aiming to provide insights into their successful strategies, best practices, challenges, and insights for new bloggers. Twelve bloggers that met the criteria for inclusion were interviewed using 12 semi-structured open-ended questions. Thematic analysis was used to code and categorize the themes. The findings suggest that bloggers use various strategies to establish themselves in their respective niches and overcome challenges. The study results were integrated and used to develop the Blogger Success Framework to help established and aspiring bloggers navigate the digital landscape of blogging