Product-based Neural Networks for User Response Prediction

Predicting user responses, such as clicks and conversions, is of great importance and has found its usage in many Web applications including recommender systems, web search and online advertising. The data in those applications is mostly categorical and contains multiple fields; a typical representation is to transform it into a high-dimensional sparse binary feature representation via one-hot encoding. Facing with the extreme sparsity, traditional models may limit their capacity of mining shallow patterns from the data, i.e. low-order feature combinations. Deep models like deep neural networks, on the other hand, cannot be directly applied for the high-dimensional input because of the huge feature space. In this paper, we propose a Product-based Neural Networks (PNN) with an embedding layer to learn a distributed representation of the categorical data, a product layer to capture interactive patterns between inter-field categories, and further fully connected layers to explore high-order feature interactions. Our experimental results on two large-scale real-world ad click datasets demonstrate that PNNs consistently outperform the state-of-the-art models on various metrics.Comment: 6 pages, 5 figures, ICDM201

When Hashing Met Matching: Efficient Spatio-Temporal Search for Ridesharing

Carpooling, or sharing a ride with other passengers, holds immense potential for urban transportation. Ridesharing platforms enable such sharing of rides using real-time data. Finding ride matches in real-time at urban scale is a difficult combinatorial optimization task and mostly heuristic approaches are applied. In this work, we mathematically model the problem as that of finding near-neighbors and devise a novel efficient spatio-temporal search algorithm based on the theory of locality sensitive hashing for Maximum Inner Product Search (MIPS). The proposed algorithm can find $k$ near-optimal potential matches for every ride from a pool of $n$ rides in time $O(n^{1 + \rho} (k + \log n) \log k)$ and space $O(n^{1 + \rho} \log k)$ for a small $\rho < 1$. Our algorithm can be extended in several useful and interesting ways increasing its practical appeal. Experiments with large NY yellow taxi trip datasets show that our algorithm consistently outperforms state-of-the-art heuristic methods thereby proving its practical applicability

Dynamic Poisson Factorization

Models for recommender systems use latent factors to explain the preferences and behaviors of users with respect to a set of items (e.g., movies, books, academic papers). Typically, the latent factors are assumed to be static and, given these factors, the observed preferences and behaviors of users are assumed to be generated without order. These assumptions limit the explorative and predictive capabilities of such models, since users' interests and item popularity may evolve over time. To address this, we propose dPF, a dynamic matrix factorization model based on the recent Poisson factorization model for recommendations. dPF models the time evolving latent factors with a Kalman filter and the actions with Poisson distributions. We derive a scalable variational inference algorithm to infer the latent factors. Finally, we demonstrate dPF on 10 years of user click data from arXiv.org, one of the largest repository of scientific papers and a formidable source of information about the behavior of scientists. Empirically we show performance improvement over both static and, more recently proposed, dynamic recommendation models. We also provide a thorough exploration of the inferred posteriors over the latent variables.Comment: RecSys 201