'An Artificial Immune System as a Recommender System for Web Sites'

Artificial Immune Systems have been used successfully to build recommender systems for film databases. In this research, an attempt is made to extend this idea to web site recommendation. A collection of more than 1000 individuals' web profiles (alternatively called preferences / favourites / bookmarks file) will be used. URLs will be classified using the DMOZ (Directory Mozilla) database of the Open Directory Project as our ontology. This will then be used as the data for the Artificial Immune Systems rather than the actual addresses. The first attempt will involve using a simple classification code number coupled with the number of pages within that classification code. However, this implementation does not make use of the hierarchical tree-like structure of DMOZ. Consideration will then be given to the construction of a similarity measure for web profiles that makes use of this hierarchical information to build a better-informed Artificial Immune System

Chiron: A Robust Recommendation System with Graph Regularizer

Recommendation systems have been widely used by commercial service providers for giving suggestions to users. Collaborative filtering (CF) systems, one of the most popular recommendation systems, utilize the history of behaviors of the aggregate user-base to provide individual recommendations and are effective when almost all users faithfully express their opinions. However, they are vulnerable to malicious users biasing their inputs in order to change the overall ratings of a specific group of items. CF systems largely fall into two categories - neighborhood-based and (matrix) factorization-based - and the presence of adversarial input can influence recommendations in both categories, leading to instabilities in estimation and prediction. Although the robustness of different collaborative filtering algorithms has been extensively studied, designing an efficient system that is immune to manipulation remains a significant challenge. In this work we propose a novel "hybrid" recommendation system with an adaptive graph-based user/item similarity-regularization - "Chiron". Chiron ties the performance benefits of dimensionality reduction (through factorization) with the advantage of neighborhood clustering (through regularization). We demonstrate, using extensive comparative experiments, that Chiron is resistant to manipulation by large and lethal attacks

The Dynamics of Viral Marketing

We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model. We analyze how user behavior varies within user communities defined by a recommendation network. Product purchases follow a 'long tail' where a significant share of purchases belongs to rarely sold items. We establish how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, we present a model that successfully identifies communities, product and pricing categories for which viral marketing seems to be very effective