PENGARUH KONTEN MARKETING, E-WOM, DAN CITRA MEREK DI MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI KOSMETIK MOTHER OF PEARL

This study aims to explain and analyze how much influence marketing content has on purchase intention in mother-of-pearl cosmetics; how much influence e-WoM has on purchase intention in mother-of-pearl cosmetics as well as find out how much influence Brand Image on TikTok social media has on purchase intention in Mother of Pearl cosmetics. This study used sociopsychological tradition. The theory used in this study is the Elaboration Likelihood Theory. The approach in this study is a quantitative approach. The sample used is 100 respondents who use TikTok social media and know Mother-of-Pearl products aged 18-25 years. The data collection method used in this research is a survey through a questionnaire that has been distributed through Google Forms. The analysis in this study uses SPSS. The conclusion of this study states that Content Marketing and e-WoM do not have a partial effect but have a simultaneous effect on Purchase intention in Mother of Pearl cosmetics. And Brand Image significantly influences the Purchase intention of Mother of Pear cosmetics, both partially and simultaneously

Seasonal Inventory Decisions (Single-Period Inventory Models)

One of the dilemmas facing many retailers is how to handle seasonal goods, such as sarung dress or batik dress, biscuits and syrups during Idul Fitri celebration. Often they cannot be sold at full markup next year because of changes in styles, and expiry dates for foods and beverages. Furthermore, the lead time can be longer than the selling season, allowing no second chance to rush through another order to cover unexpectedly high demand. At the end of the period the product has either sold out or there is a surplus of unsold items to sell for a salvage value. The single-period inventory models are used in situations involving seasonal or perishable items that cannot be carried in inventory and sold in future periods.This type of situation is often called the newsboy problem. If the newspaper seller does not buy enough newspapers to resell on the street corner, sales opportunities are lost. If the seller buys too many newspapers, the overage cannot be sold because nobody wants yesterday’s newspaper.At this opportunity, we will use the single-period inventory models decisions to create an optimal order quantity decision with the highest expected payoff. We will be able to use this decision process for all such items over many selling seasons to maximize profits.However, it is not a foolproof, and it can result in an occasional bad outcome. It will depend on the situation, if the probability of demand follows the demand probability planning, then you will be able to get the best decision to prepare and execute an order.Kata kunci:Seasonal Inventory, Single-Period Inventory Models, Probability of Demand

PREDICTING INDONESIAN CONSUMERS’ INTENTION TO BUY GREEN COSMETICS USING THE MODIFIED TPB FRAMEWORK

This study was conducted in order to determine some reasons or factors which could motivate or influence consumers’ intention to purchase or buy green cosmetics which were marketed in Indonesia. Using and adopting the modified version of the theory of planned behavior (TPB) framework, this study attempted to assess the role of three factors, namely attitude, perceived price and subjective norms, in affecting and influencing Indonesian consumers’ purchase intention to buy green cosmetics. Using and implementing survey method, questionnaires were chosen as the main tools for collecting and gathering all of the data needed from the respondents, in which, all of these questionnaires were distributed to all respondents in a virtual manner using google forms. Respondents who participate in this study are consumers who’ve purchased or bought any kinds of green cosmetic products from any brands which were sold in Indonesia at least twice (2x) for the past 1 year. A non-probability sampling method in the form of purposive sampling method was implemented in order to ensure the conformity of the respondents with the respondents’ criteria set in this study. A total of 786 data were collected all of the respondents, in which, after conducting thorough analysis and assessment concerning the all of these data, a total of 54 data were omitted due to incomplete or unsuitable responses, thus confirming that 732 data were usable to be assessed in this study. Using PLS-SEM method, authors concludes that all three variables, which are attitude, perceived price, and subjective norms play significant roles in affecting consumers’ intention toward buying green cosmetics in Indonesi

UPAYA MENINGKATKAN KUALITAS PELAYANAN DI OUTLET HENNES & MAURITZ WIDFORSS MENGGUNAKAN ANALISIS SERVICE QUALITY

Salah satu cara agar dapat menjadi unggul adalah dengan senantiasa meningkatkan kualitas layanan. H&M menyadari bahwa setiap golongan umur dan setiap negara memiliki gaya, ekspektasi, dan kesadaran fashion yang berbeda-beda, oleh karena itu H&M mengkombinasikan antara mode fashion, kualitas, dan harga untuk menarik minat pembelian target marketnya. Salah satu cara untuk meningkatkan kepuasan pelanggan adalah evaluasi secara berkala terhadap berbagai atribut pelayanan yang diberikan pada pelanggan. Penelitian dimulai dengan melakukan survey dan mendistribusikan kuesioner kepada responden, menggunakan metode purposive sampling. Jumlah responden dalam penelitian ini adalah 45 responden. Setelah melakukan penyebaran kuisoner, langkah selanjutnya adalah melakukan pengolahan data dengan metode Servqual. Pada pengolahan data dilakukan rekapitulasi nilai rata-rata harapan pelayanan dan rata-rata kenyataan pelayanan untuk setiap indikator pernyataan, dilanjutkan dengan rekapitulasi nilai gap 5 untuk lima dimensi servqual. Hasil dari penelitian adalah kesimpulan bahwa seluruh dimensi yaitu reliability, responsiveness, empathy, assurance dan tangibles memiliki nilai gap yang negatif.Kesimpulan lain terkait pengukuran dua belas indikator yang tersebar kedalam lima dimensi menunjukkan bahwa seluruh indikator juga memiliki nilai gap yang negatif. Indikator dengan nilai gap terbesar adalah “Kelengkapan Produk” dengan nilai gap -0.85. Nilai gap baik lima dimensi dan dua belas indikator menunjukkan bahwa pelayanan yang diberikan oleh H&M masih belum memenuhi keinginan dan ekspektasi pelanggan. Kata Kunci: kualitas layanan, kepuasan pelanggan, atribut pelayanan, ekspektasi pelanggan ABSTRACT One way to be superior is to always improve the quality of service. H&M realizes that every age group and every country has different styles, expectations and fashion awareness, therefore H&M combines fashion, quality, and price to attract the interest in purchasing its target market. One way to increase customer satisfaction is a periodic evaluation of various service attributes provided to customers. The study began by conducting a survey and distributing questionnaires to respondents, using a purposive sampling method. The number of respondents in this study were 45 respondents. After distributing the questionnaire, the next step is to perform data processing with the Servqual method. In processing data, a recapitulation of the average value of service expectations and average reality of service for each statement indicator, followed by a recapitulation of the value of the gap 5 for five dimensions servqual. The results of the study are the conclusion that all dimensions, namely reliability, responsiveness, empathy, assurance and tangibles have a negative gap value. Another conclusion related to the measurement of twelve indicators spread into five dimensions shows that all indicators also have a negative gap value. The indicator with the largest gap value is "Product Completeness" with a gap value of -0.85. A good five-dimensional gap value and twelve indicators indicate that the services provided by H&M still do not meet the wishes and expectations of customers

STOCK RETURN AND TRADING VOLUME IN LQ45 INDEX

Penelitian ini berfokus hubungan antara return dan volume perdagangan dengan data harian perusahaan diLQ45. Model GARCH Bivariat digunakan untuk mengamati hubungan antara return dan volumeperdagangan. Untuk mengetahui hubungan lebih lanjut antar variabel tersebut, digunakan pendekatantime lag correlation. Untuk verifikasi hubungan tersebut, datanya dibagi menjadi dua kelompokberdasarkan ukuran volume perdagangan dan ukuran perusahaan. Hasilnya menunjukkan bahwakelompok volume perdagangan hanya menyebabkan Granger kausal ke volume perdangangan, tetapisebaliknya tidak. Sementara pada kelompok ukuran perusahaan, masing-masing menunjukkan hasil yangberbeda. Pada ukuran perusahaan kecil dan menengah, return dan volume mempunyai dua arah (bilateral)Granger kausal. Namun, tidak ditemukan hubungan kausal bagi ukuran perusahaan besar. Semuakelompok ukuran volume dan kelompok ukuran perusahaan menunjukkan korelasi lag waktu positif,sehingga terdapat efek anti-leverage.Kata kunci: return, volume perdagangan, Bivariat GARC

Peranan E-Service Quality dan E-Marketing Mix sebagai Penentu Kepuasan dan Loyalitas Pelanggan di Industri E-Commerce Indonesia

The role of E-S-Qual scale on e-service quality variables can be used to measure the quality of services provided by Tokopedia toward customer and the e-marketing mix variabel can be used by organizational management so that they can win the competition in digital sales through e-commerce. Therefore, this research was conducted to analyze the role of e-service quality and e-marketing mix that can create customer satisfied and loyal. The sample was selected based on non-probability sampling technique and 373 people were selected as respondents. Data from filling out the questionnaire was processed using the structural model equation method with AMOS 26 software.The results of the study stated that the direct effect of e-service quality was positive and significant on e-satisfaction and e-loyalty. The direct influence of the e-marketing mix variable which is positive and significant is only obtained on its relationship with the e-satisfaction variable. The results of the indirect effect analysis are only proven on the relationship between e-service quality and e-loyalty through the e-satisfaction variabl

Effects of Job Insecurity, Work Stress, and Work-Family Conflict on Turnover Intention with Burnout as a Mediating Variable (Empirical Study: Employees of XYZ Company in Central Jakarta)

ABSTRACT This research was conducted to find out the effect of job insecurity, work stress, and work-family conflict on turnover intention by burnout as a mediating variable in XYZ’s employees in Central Jakarta.The type of research used is hypothesis testing research.The type of research chosen is quantitative. The data collection method used is a questionnaire distributed to employees at XYZ company numbering 136 people.The data processing method used in this study is partial least square. The results showed that the independent variable that directly affected turnover intention was job insecurity, while work stress and work family conflict had no direct effect on turnover intention. Indirectly, the variables that affect turnover intention through burnout include work stress and work family conflict where it was found that work family conflict has a greater contribution to turnover intention than work stress. This shows that burnout is a variable that has a role as partial mediating, namely when burnout is influenced by work family conflict, it will increase turnover intention, but this does not apply to work stress.Keywords : job insecurity, work stress, work-family conflict, turnover intention, burnou

Pengaruh Penggunaan Aplikasi Belanja Online, Gaya Hidup dan Literasi Keuangan terhadap Perilaku Konsumtif Mahasiswa

The purpose of this study was to determine the effect of using online shopping applications, digital payment applications, lifestyle, financial literacy and self-control on the consumptive behavior of FEBI students at UIN K.H. Abdurrahman Wahid Pekalongan class of 2019. This research is included in the type of field research or field research with a quantitative approach. The sampling technique used was proportional random sampling, followed by accidental sampling and data obtained based on the results of distributing questionnaires to FEBI students at UIN K.H. Abdurrahman Wahid Pekalongan class of 2019. The results showed that the use of online shopping applications partially had a positive and significant effect on student consumptive behavior. Digital payment applications partially have a negative and insignificant effect on student consumptive behavior. Lifestyle partially has a positive and significant effect on student consumptive behavior. Financial literacy partially has a negative and insignificant effect on student consumptive behavior. Partial self-control has a negative and significant effect on student consumptive behavior. Simultaneously the use of online shopping applications, digital payment applications, lifestyle, financial literacy and self-control have a positive and significant effect on student consumptive behavior

COUNTRY OF ORIGIN AS DETERMINANTS OF PERCEIVED QUALITY WITH MODERATION ETHNOCENTRISM

Penelitian ini bertujuan untuk menguji pengaruh negara asal terhadap persepsi kualitas dengan etnosentrisme sebagai variabel moderasi. Penelitian ini merupakan penelitian konfirmatori dan eksplanatori. Populasi penelitian ini adalah keseluruhan konsumen produk sepatu di Kota Bandung, Indonesia dengan ukuran sampel sebanyak 125 responden. Analisis data dalam penelitian ini menggunakan metode Stuctural Equation Modelling (SEM) dengan model moderasi. Hasil penelitian menunjukkan bahwa dua hipotesis penelitian diterima. Interpretasi hasil penelitian menggambarkan bahwa terdapat pengaruh antara Negara Asal terhadap Persepsi Kualitas dan terdapat efek moderasi Etnosentrisme terhadap pengaruh Negara Asal terhadap Persepsi Kualitas oleh konsumen. Kesimpulan yang diperoleh dari penelitian ini adalah etnosentrisme dapat digunakan sebagai alat untuk mengurangi efek negatif negara asal terhadap persepsi kualitas oleh konsumen

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI NIAT UNTUK BERTAHAN PEKERJA PEREMPUAN

ABSTRACTThe important role of women in the world of work makes companies have to make efforts so that women want to work and ensure that those who are already working do not stop. To make this happen, companies must create a Intention To Stay. In this study, it is discussed whether the Intention To Stay is influenced by Work-Life Balance, Total Rewards System and Perceptions of Organizational Support either directly or through Job Engagement as a mediator.This research took place in 6 areas of DKI Jakarta, with a total sample size of 523 samples. Data were collected using quantitative methods through questionnaires and processed using smart PLS 3.The results of this study have 6 hypotheses of direct influence and 3 hypotheses of indirect influence. Based on the results of the direct effect test, it was found that 4 hypotheses were accepted, while the other 2 hypotheses were rejected. The accepted hypothesis is that Intention To Stay is positively and significantly influenced by Work-Life Balance with an influence of 2,483 and the total reward system with an effect of 4,718. Furthermore, Job Engangemen is positively and significantly influenced by Total Rewards System with an influence of 4,841 and Perceptions of Organizational Support with an influence of 1.978. Meanwhile, the rejected hypothesis is that Intention To Stay is not influenced by Perceptions of Organizational Support and Work Engagement is not influenced by Work-Life Balance. Then based on the test results it was found that the 3 indirect effect hypotheses were all rejected, so it could be concluded that Work Engagement was not proven to be a mediator. In this study, the total reward system has the greatest influence.Therefore, it is important for companies to strive to create a work-life balance and strengthen the total reward system so that it is able to create the will to stay among female workers. Even by strengthening the total reward system coupled with creating a perception of good organizational support, women workers will also be increasingly engaged in their work. ABSTRAKPentingnya peran perempuan dalam dunia kerja membuat perusahaan harus berupaya agar perempuan mau bekerja dan memastikan yang sudah bekerja tidak berhenti. Untuk mewujudkan hal tersebut, perusahaan harus menciptakan Niat Untuk Bertahan. Dalam penelitian ini dibahas mengenai apakah Niat Untuk Bertahan dipengaruhi oleh Keseimbangan Kehidupan Kerja, Sistem Imbalan Total dan Persepsi Dukungan Organisasi baik langsung ataupun melalui Keterlibatan Kerja sebagai mediator. Penelitian ini mengambil tempat di 6 wilayah DKI Jakarta, dengan jumlah sampel sebanyak 523 sampel. Data dikumpulkan menggunakan metode kuantitatif lewat kuisionare dan diolah menggunakan smart PLS 3. Hasil penelitian ini memiliki 6 hipotesis pengaruh langsung dan 3 hipotesis pengaruh tidak langsung. Berdasarkan hasil pengujian pengaruh langsung ditemukan bahwa 4 hipotesis diterima, sedangkan 2 hipotesis lainnya ditolak. Hipotesis yang diterima adalah Niat Untuk Bertahan dipengaruhi positif dan signifikan oleh Keseimbangan Kehidupan Kerja dengan pengaruh sebesar 2,483 dan Sistem imbalan total dengan dengan pengaruh sebesar 4,718. Selanjutnya Keterlibatan Kerja dipengaruhi positif dan signifikan oleh Sistem Imbalan Total dengan pengaruh sebesar 4,841 dan Persepsi Dukungan Organisasi dengan pengaruh sebesar 1,978. Sedangkan hipotesis yang ditolak adalah Niat Untuk Bertahan tidak dipengaruhi oleh Persepsi Dukungan Organisasi dan Keterlibatan Kerja tidak dipengaruhi oleh Keseimbangan Kehidupan Kerja. Kemudian berdasarkan hasil pengujian ditemukan bahwa 3 hipotesis pengaruh tidak langsung semuanya ditolak sehingga dapat disimpulkan bahwa Keterlibatan Kerja tidak terbukti sebagai mediator. Dalam penelitian ini sistem imbalan total memberikan pengaruh paling besarOleh karena itu, penting bagi perusahaan untuk mengusahakan terciptanya keseimbangan kehidupan kerja dan memperkuat sistem imbalan total sehingga mampu menciptakan niat untuk bertahan pada pekerja perempuan. Bahkan dengan memperkuat sistem imbalan total ditambah dengan menciptakan persepsi dukungan organisasi yang baik, pekerja perempuan juga akan semakin terlibat dengan pekerjaanya