A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web sites the user has liked. In the recent research we found that the efficient technique based on asso-ciation rule mining algorithm is proposed in order to solve the problem of web page recommendation. Major problem of the same is that the web pages are given equal importance. Here the importance of pages changes according to the fre-quency of visiting the web page as well as amount of time user spends on that page. Also recommendation of newly added web pages or the pages those are not yet visited by users are not included in the recommendation set. To over-come this problem, we have used the web usage log in the adaptive association rule based web mining where the asso-ciation rules were applied to personalization. This algorithm was purely based on the Apriori data mining algorithm in order to generate the association rules. However this method also suffers from some unavoidable drawbacks. In this paper we are presenting and investigating the new approach based on weighted Association Rule Mining Algorithm and text mining. This is improved algorithm which adds semantic knowledge to the results, has more efficiency and hence gives better quality and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table

A Personalized Recommender System Based on Explanation Facilities Using Collaborative Filtering

Collaborative filtering (CF) is the most successful recommendation method, but its widespread use has exposed some limitations, such as sparsity, scalability, and black box. Many researchers have focused on sparsity and scalability problem but a little has tried to solve the black box problem. Most CF recommender systems are black boxes, providing no transparency into the working of the recommendation. This research suggests an improved CF recommender system with explanation facilities to overcome the black box problem. Explanation facilities make it possible to expose the reasoning and data behind a recommendation. Therefore, explanations provide us with a mechanism for handling errors that come with a recommendation. Furthermore, it is proposed to use web usage mining and product taxonomy to enhance the recommendation quality for e-commerce environment. For such purposes, it is developed a recommender system named WebCF-Exp, Web usage mining driven Collaborative Filtering with Explanation facilities. To test the performance of WebCF-Exp, EBIB research internet shopping mall and explanation interfaces are developed. Experiments are conducted with the data provided by EBIB Research Internet shopping mall

The state-of-the-art in personalized recommender systems for social networking

With the explosion of Web 2.0 application such as blogs, social and professional networks, and various other types of social media, the rich online information and various new sources of knowledge flood users and hence pose a great challenge in terms of information overload. It is critical to use intelligent agent software systems to assist users in finding the right information from an abundance of Web data. Recommender systems can help users deal with information overload problem efficiently by suggesting items (e.g., information and products) that match users’ personal interests. The recommender technology has been successfully employed in many applications such as recommending films, music, books, etc. The purpose of this report is to give an overview of existing technologies for building personalized recommender systems in social networking environment, to propose a research direction for addressing user profiling and cold start problems by exploiting user-generated content newly available in Web 2.0

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented

SIMILARITY ENHACEMENT IN TIME-AWARE RECOMMENDER SYSTEMS

Time-aware recommender systems (TARS) are systems that take into account a time factor - the age of the user data. There are three approaches for using a time factor: (1) the user data may be given different weights by their age, (2) it may be treated as a step in a biological process and (3) it may be compared in different time frames to find a significant pattern. This research deals with the latter approach. When dividing the data into several time frames, matching users becomes more difficult - similarity between users that was once identified in the total time frame may disappear when trying to match between them in smaller time frames. The user matching problem is largely affected by the sparsity problem, which is well known in the recommender system literature. Sparsity occurs where the actual interactions between users and data items is much smaller in comparison to the entire collection of possible interactions. The sparsity grows as the data is split into several time frames for comparison. As sparsity grows, matching similar users in different time frames becomes harder, increasing the need for finding relevant neighboring users. Our research suggests a flexible solution for dealing with the similarity limitation of current methods. To overcome the similarity problem, we suggest dividing items into multiple features. Using these features we extract several user interests, which can be compared among users. This comparison results in more user matches than in current TARS

A Survey and Taxonomy of Sequential Recommender Systems for E-commerce Product Recommendation

E-commerce recommendation systems facilitate customers’ purchase decision by recommending products or services of interest (e.g., Amazon). Designing a recommender system tailored toward an individual customer’s need is crucial for retailers to increase revenue and retain customers’ loyalty. As users’ interests and preferences change with time, the time stamp of a user interaction (click, view or purchase event) is an important characteristic to learn sequential patterns from these user interactions and, hence, understand users’ long- and short-term preferences to predict the next item(s) for recommendation. This paper presents a taxonomy of sequential recommendation systems (SRecSys) with a focus on e-commerce product recommendation as an application and classifies SRecSys under three main categories as: (i) traditional approaches (sequence similarity, frequent pattern mining and sequential pattern mining), (ii) factorization and latent representation (matrix factorization and Markov models) and (iii) neural network-based approaches (deep neural networks, advanced models). This classification contributes towards enhancing the understanding of existing SRecSys in the literature with the application domain of e-commerce product recommendation and provides current status of the solutions available alongwith future research directions. Furthermore, a classification of surveyed systems according to eight important key features supported by the techniques along with their limitations is also presented. A comparative performance analysis of the presented SRecSys based on experiments performed on e-commerce data sets (Amazon and Online Retail) showed that integrating sequential purchase patterns into the recommendation process and modeling users’ sequential behavior improves the quality of recommendations

A Survey on Personalized Recommendation Techniques

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Considering temporal aspects in recommender systems: a survey

Under embargo until: 2023-07-04The widespread use of temporal aspects in user modeling indicates their importance, and their consideration showed to be highly effective in various domains related to user modeling, especially in recommender systems. Still, past and ongoing research, spread over several decades, provided multiple ad-hoc solutions, but no common understanding of the issue. There is no standardization and there is often little commonality in considering temporal aspects in different applications. This may ultimately lead to the problem that application developers define ad-hoc solutions for their problems at hand, sometimes missing or neglecting aspects that proved to be effective in similar cases. Therefore, a comprehensive survey of the consideration of temporal aspects in recommender systems is required. In this work, we provide an overview of various time-related aspects, categorize existing research, present a temporal abstraction and point to gaps that require future research. We anticipate this survey will become a reference point for researchers and practitioners alike when considering the potential application of temporal aspects in their personalized applications.acceptedVersio