Rumah Sakit Syariah Strategi Pemasaran Vs Syiar

 ABSTRAKFenomena sadar syariah dikalangan masyarakat Indonesia, menggerakkan perekonomian diberbagai aspek kehidupan masyarakat, tak terkecuali di sektor pelayanan kesehatan. Masyarakat mulai memilih produk yang tidak saja berkualitas dari sisi medis, tetapi juga mendapatkan pelayanan yang aman secara psikososial dibingkai dengan nilai-nilai Islam. Peluang pasar sangat terbuka menangkap gejala tersebut. Rumah sakit syariah mencoba menjawab tantangan tersebut dengan mengemas nilai-nilai syariah kedalam standar pelayanannya. Studi literatur yang bersumber dari berbagai jurnal internasional terindeks scopus dan google scholar. Konsep rumah sakit syariah yang mengusung nilai-nilai spiritual sejalan dengan strategi marketing 3.0 yang memiliki kunci konsep pemasaran visi, misi dan nilai-nilai. Hal ini merupakan jawaban atas kecenderungan konsumen Muslim yang sudah memilih produk-produk syariah untuk memenuhi kebutuhan hidupnya baik primer maupun sekunder. Rumah Sakit Syariah dibentuk dalam upaya semangat mengintegrasikan nilai-nilai syariah kedalam seluruh aspek pelayanan kesehatan, administratif hingga standar pelayanan pasien yang tidak dimiliki rumah sakit nonsyariah. Hal ini sekaligus merupakan diferensiasi produk layanan rumah sakit dengan menyasar segmentasi yang jelas, walaupun layanan kesehatan pada hakikatnya bersifat universal bagi seluruh elemen masyarakat. Standar pemasaran tetap harus dilakukan yang meliputi aspek internal-eksternal dan tangible-intangible sebuah rumah sakit, termasuk yang terpenting adalah aspek mutu pelayanan rumah sakit. Sehingga Islam yang rahmatan lil alamin bisa menjadi syiar melalui rumah sakit syariah yang profesional dan terpercaya. Rumah sakit syariah yang mempunyai visi misi dan mengusung nilai-nilai, tetap harus menggunakan strategi pemasaran untuk mengenalkan produknya, sekaligus sebagai syiar ajaran islam yang menjaga kehidupan manusia. ABSTRACT The phenomenon of sharia awareness among the people of Indonesia, moves the economy in various aspects of people's lives, including the health service sector. The community begins to choose products that are not only quality from the medical side, but also get psychosocial safe services framed with Islamic values. Very open market opportunities to capture these symptoms. Sharia hospitals try to answer this challenge by packaging Islamic values into their service standards. Literature studies sourced from various scopus indexed international journals and google scholar. The concept of sharia hospitals that carry spiritual values is in line with the marketing 3.0 strategy that has the key concept of marketing vision, mission and values. This is the answer to the tendency of Muslim consumers who have chosen sharia products to fulfill their primary and secondary needs. Sharia Hospital was formed in an effort to integrate sharia values into all aspects of health services, administrative to patient service standards that are not owned by non-sharia hospitals. This is also a differentiation of hospital service products by targeting clear segmentation, although health services are essentially universal for all elements of society. Marketing standards must still be carried out which includes the internal-external and tangible-intangible aspects of a hospital, including the most important aspect is the quality of hospital services. So that Islam which is rahmatan lil alamin can become a syiar through a professional and trusted sharia hospital. Sharia hospitals that have a vision and carry values, still have to use marketing strategies to introduce their products, as well as Islamic teachings that protect human life.

Ідентифікація та керування складними системами на основі моделей імпульсних процесів когнітивних карт

У дисертаційній роботі запропоновано системний підхід до проблеми динамічного прийняття рішень у складних системах, що описуються моделями імпульсних процесів когнітивних карт. А саме, розроблено принципи, підходи та методи ідентифікації та керування цими системами на основі застосування та адаптації методів теорії ідентифікації систем та теорії автоматичного керування. При цьому тестові сигнали або керування подаються безпосередньо на деякі вершини когнітивної карти, або, у разі недостатності таких вершин, в ролі керувань можуть виступати змінні ваги ребер карти. У випадку, коли кількість вершин і/або вагові коефіцієнти ребер когнітивної карти невідомі, запропоновано методи ідентифікації розмірності та параметричної ідентифікації системи. Для стабілізації нестійкої когнітивної карти запропоновано ряд методів на основі методів модального керування та керування по еталонних моделях, інші методи пропонуються для приведення координат вершин когнітивної карти на задані рівні. Практичне значення отриманих результатів проілюстровано на численних прикладах когнітивних карт реальних систем – ІТ компанії, комерційного банку, ринку криптовалюти тощо. Результати впроваджено у компанії “Noosphere” та можуть бути застосовані в подальшому для інших складних систем, представлених за допомогою когнітивних карт.In the thesis the system approach to a problem of dynamic decision - making in the complex systems described by models of impulse processes in cognitive maps is suggested. Cognitive maps are a popular and convenient tool for describing, modelling, and analyzing complex multidimensional multiconnected systems of different origin. From a mathematical point of view, a cognitive map is a weighted directed graph, the nodes of which represent the main components (concepts) of a complex system, and the edges are the relationships between them. The dynamics of a complex system described by a cognitive map can be represented as a so-called impulse process, which (in the form of Roberts) is a first-order vector difference equation. To date, many studies are known on the construction and analysis of cognitive maps, but there is almost no work that would systematically address the problems of identification (evaluation) and control of systems represented by cognitive maps. Here the principles, approaches and methods of identification and control of these systems based on the application and adaptation of methods of the theory of system identification and the theory of automatic control are developed. In this case, test signals or controls are fed directly to some nodes of the cognitive map, or, in case of insufficiency of such nodes, the variable weights of the map edges can act as controls. In the case when the number of nodes and /or weight coefficients of the cognitive map edges are unknown, methods for dimension identification and parametric identification of systems based on data from the measured cognitive map nodes are proposed, with measurement errors considered. To stabilize the unstable cognitive map, a number of methods are proposed based on the methods of modal control and control using reference models; other methods are suggested to set the nodes coordinates of the cognitive map to a given level. Cases of multirate impulse process in the cognitive map, of the presence of unmeasured constrained disturbances of arbitrary nature, of the presence of delays, of the need to control the ratios etc. are considered separately. For control of complex systems, the dynamics of which is presented in the form of impulse processes in cognitive maps, in this thesis the adaptation of methods of the automatic control theory is suggested. The dynamics of the controlled system is written by introducing a control vector that acts directly on the nodes of the cognitive map through the variation of its resources. In simpler cases, it is recommended to use methods based on reference models (if you can vary all nodes) or modal control. Also in the case of stable impulse processes, methods based on minimizing the quadratic optimality criterion can be used. But controls by varying the resources of cognitive map nodes may not be sufficient, because in practice there are often few nodes that a decision maker can actually vary. For this case, the paper first proposes a method of control by varying the weights of the edges of the cognitive map, i.e., essentially by changing the degree of influence of some nodes on others. Then the control vector is the vector of increments of weights of some edges of the cognitive map. The design of a discrete controller for such a controlled impulse process is based on the quadratic optimality criterion for this vector. We also consider the case when a decision maker can use both types of control, i.e. variation of nodes resources, and the degree of their influence on each other. For this purpose the method of combined control is developed. Particular attention is paid to the disclosure of uncertainties that arise in the presence of unmeasurable disturbances of arbitrary nature, acting on the coordinates of the nodes of the cognitive map. These can be both external perturbations (including the influence of unmeasured nodes) and internal perturbations caused by inaccurate identification or timevarying weights of the map edges. It is assumed that nothing is known about these disturbances, except that they are limited. From the control theory point of view, this is the problem of robust control. In this research, two methods of robust control of impulse processes of the cognitive map are developed and investigated - on the basis of the method of invariant ellipsoids and on the basis of the H theory. The practical significance of the obtained results is illustrated by numerous examples of cognitive maps of real systems - an IT company, its human resources department, a commercial bank, a cryptocurrency market, a socio-educational student’s process. The results have been implemented by the IT company “Noosphere”, by the Department of dynamic systems control of Space Research Institute of NASU, in the educational process of Igor Sikorsky KPI and can be used in the future for many complex systems represented by cognitive maps