Exploring the Role of \u27Price Value\u27 for Understanding Consumer Adoption of Technology: A Review and Meta-analysis of UTAUT2 based Empirical Studies

Price value is important theoretical addition to the extended unified theory of acceptance and use of technology (UTAUT2) as individuals bear monetary cost in using technology in consumer setting. A preliminary review of 650 UTAUT2 citations revealed majority of the studies utilized UTAUT2 in combination with external theories omitting some of original UTAUT2 constructs and rarely included moderators. Only 147 studies utilized at least one UTAUT2 construct in their research model. Thus, the aim of this study is to identify usage of price value construct in UTAUT2 based studies and their reason for inclusion or omission. The findings from 79 UTAUT2 empirical studies revealed only 32 studies (41%) utilized price value while the remaining 47 studies (59%) excluded the construct from their research model. The major reason for exclusion was studies examined technologies such as mobile applications and social networking sites that are available to individuals at free of cost

THE INFLUENCE OF TRUST, PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON INTENTION TO USE FINTECH PEER2PEER LENDING (Case Study of New User on Using Kredivo Application in West Jakarta)

This Study from Kredivo, Kredivo is one of the providers of digital credit card services to provide instant credit without using a card.  was founded by Akshay Garg as CEO of the FinAccel company, with the aim of making choices for people who do not or do not yet have a conventional bank and expanding financial services in Indonesia. Kredivo considers millennial generation as the most potential segment. As many as 85 percent of Kredivo's credit service users are millennial. The biggest difficulty experienced by most millennials is that credit applications are rejected because the portfolios are not convincing banks. The purpose of this paper is to analyze the Influence of trust, perceived usefulness and perceived ease of use. Evidence support by collecting the data with questionnaire and take people who know Kredivo and have an intention to use it in West jakarta. as a population and the number population is unknown. The sample method that uses for this paper is purposive sampling technique and using Heir calculation to determine the number of samples and the result need 120 samples or respondent or more in order to obtain more representative data. The PLS method to analyze and describing the data.  The result of the study indicates that Trust has a positive and significant effect to intention to use, perceived usefulness has a positive and significant effect to intention to use and perceived ease of use has a positive and significant effect to intention to use. Keywords: Intention to Use, Trust, Perceived Usefulness, Perceived Ease of Use, Kredivo, Online based loan.

Una revisión teórica sobre la adopción del comercio electrónico

El propósito de este trabajo es presentar un breve acercamiento teórico de la adopción del comercio electrónico. Este conceptualmente se desplazó de una noción de estrategia de rentabilidad para las empresas que brindan servicios y organizaciones comerciales. El modelo de Aceptación Tecnológica propone pronosticar un grupo u organización que adoptan de una nueva tecnología con la finalidad de predecir el futuro de su uso. Una definición concluyente considerada para el comercio electrónico es que se considera como un implemento necesario e instrumento que permite al consumidor realizar actividades de compraventa donde el alcance de disponibilidad de acceso es ilimitado que genera rentabilidad para la empresa a través de sus dimensiones: seguridad percibida entendido como control de seguridad que se brinda al consumidor; la lealtad del consumidor siendo las actitudes que toma según sus experiencias y la expectativa que tiene frente a la empresa y por último la satisfacción siendo las expectativas del cliente del servicio brindado.LIMAEscuela Profesional de AdministraciónMarketin

An Investigation of Drivers and Barriers Stimulating in the Acceptance of Mobile Payment in Bangladesh

Abstract Bangladesh is one of the highest mobile phone users' countries among ten in the world where mobile payment service is becoming a promising area with the speedy rise of mobile internet. Conversely, various researches on mobile phone users acceptance of mobile payment has not reveal clearly to a definite assumption for Bangladesh context considering technology acceptance model (TAM). A survey has conducted to collect data from 260 consumers of Bangladesh and then hypothesized model based on data analysis in SPSS. It has found that perceived ease of use and perceived usefulness are the drivers in the acceptance of mobile payment where subjective norms mediate them. Alternatively, perceived risk and perceived costs are treated as barriers toward behavioral intention to use mobile payment. This study explores new results in the TAM model in Bangladesh context and provided managerial insights to the mobile payment service providers to develop strategies in Bangladesh

Use of ‘Habit’ is not a habit in understanding individual technology adoption: A review of UTAUT2 based empirical studies

yes‘Habit’ was the most important theoretical addition into UTAUT2 to challenge the role of behavioural intention as a lone predictor of technology use. However, systematic review and meta-analysis of Price value the other UTAUT2 additional construct revealed major inconsistency of the model with just 41% UTAUT2 based studies including the construct in their research. Thus, the aim of this research is to understand the appropriateness of ‘habit’ construct usage among UTAUT2 based empirical studies and their reason for omission or inclusion. The findings from 66 empirical studies revealed only 23 studies a meagre (35%) utilised ‘habit’ construct and the remaining massive 43 studies (65%) excluded the construct from their research model. The major reason for studies not including “habit” construct was they were examining users of new technology at early stage of adoption where sufficient time hasn’t elapsed for users to form habit. Moreover this study caution the use of experience as an alternative for habit. Since experience can be gained under mandatory settings which is not sufficient enough to form habit that occurs more naturally under voluntary settings. This study also provided number of recommendations for theory and practice based on the findings

The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2

YesMuch of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice