Ceramic supplier selection using analytical hierarchy process method

This study tried to implement the Analytical Hierarchy Process (AHP) and the weights of the criteria and sub-criteria to find the best supplier. According to QCDFR (quality, cost, delivery, flexibility, and responsiveness). This study took place in one of the biggest tile producers, ranks fifth in the world and the first in Indonesia. However, the company currently only uses quality, cost, and delivery methods to choose the best supplier of raw material, namely feldspar. This research tries to use the systematic method to find the best supplier based on the importance of the criteria. The method used the quantitative approach to enumerate the data to analyze the information.  The company analyzed six suppliers. The primary tool used in this research is a Super Decision Software version 3.2 to create and manage the AHP model, enter the judgments, get results, and perform sensitivity analysis on the results. The result found that Semarang is the best supplier. The company will choose Semarang to become the company's business partner compared to the other suppliers because Semarang has met the criteria that the company prioritizes the most. By having the best supplier selection, the company can provide the right material consistency and suitable material suitability

Integrasi ANP dan TOPSIS dalam Pemilihan Strategi Pemasaran yang Optimal

Creating a competitive advantage by providing value to customers has become a major focus in the formulation of marketing strategies. Making a good marketing strategy, companies can maximize the company's internal strengths and minimize existing weaknesses. CV ABC is a company engaged in the manufacture and supply of agricultural machinery, plantation machinery, fishery machinery, food processing tools and machinery and laboratory equipment. This research process uses the multi-criteria decision-making method Analytic Network Process (ANP) to determine the weight of the importance of the marketing resource evaluation criteria, as well as the TOPSIS method to obtain the best and ideal marketing strategy. The purpose of this research is to determine the optimal marketing strategy to be applied to the company. Therefore, this study uses the ANP method to obtain the relative weight of each criterion based on the respondents' subjective assessment of the company in CV ABC. To assess each marketing strategy, the TOPSIS method is used to rank the best and most ideal marketing strategies applied in the company. Based on the ANP results obtained, there are five criteria that are considered important in determining marketing strategies, these criteria are the ability to relate to customers (0,423), Reputation and Competition (0,208), Human Resource Assets (0,142), Market Innovation Ability (0,140), and Managerial Ability (0,088). The results of the ranking show that the differentiation strategy is the optimal marketing strategy for CV ABC