10,640 research outputs found

    Stated Choice Experiments with Complex Ecosystem Changes: The Effect of Information Formats on Estimated Variances and Choice Parameters

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    Stated choice experiments about ecosystem changes involve complex information. This study examines whether the format in which ecosystem information is presented to respondents affects stated choice outcomes. Our analysis develops a utility-maximizing model to describe respondent behavior. The model shows how alternative questionnaire formats alter respondents’ use of filtering heuristics and result in differences in preference estimates. Empirical results from a large-scale stated choice experiment confirm that different format presentations of the same information lead to different preference parameter estimates and error variances. A tabular format results in choice parameter estimates with statistically smaller variances than parameters estimated from data obtained with a text-based format. A text-based format also appears to induce greater use of decision heuristics than does a tabular format.choice experiments, heuristics, stated preference, valuation, web surveys, wetland mitigation, Crop Production/Industries, Demand and Price Analysis,

    Information Extraction From Different Data Representation Forms: Charts and Tables

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    Presenting data in the form of graphs and tables has long been considered as an important tool for decision making. Extracting information from these presentation forms are considered to be cognitively intensive tasks. Prior research works on aspects of presentation forms have produced inconsistent and conflicting results. In this study, we examine effects of tabular and graphical (bar, line, and pie) forms on information extraction. Graphs were examined with solid and textured patterns as well. We conducted a laboratory experiment where in subjects answered set of questions which would require them to extract information from the presentation display. Our study reveals that tables, even though they have higher response rate, produced more accurate results than graphs. Comparison within graphs showed that bar charts had a lower response rate than pie and line charts, while pie charts produced the least accurate results. Comparison of solid and textured patterns in graphs revealed that they are not an influencing factor in regards to information extraction. We also provide detailed comparison of current research findings against to prior research results

    The role of presentation format on decision-makers' behaviour in accounting

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    The recent increase in researching presentation format area is resulting in an increase in awareness of the importance of presentation format on decision-makers' behaviour. This paper presents a synthesis of prior research on presentation format in the accounting literature which could be used as bases and references for future research. It reviews and evaluates existing accounting literature that examines the linkages of presentation format on decision-makers behaviour. Finally, future research opportunities in this area are made

    Communication Of Quantitative Information On Market Risk: An Experimental Investigation Into The Effectiveness Of Alternative Methods Of Disclosure.

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    This is an experimental study designed to test the claim that graphical presentation of quantitative information on market risk is superior to tabular display

    THE IMPACT OF INFORMATION FORM ON THE PERCEPTION OF RISK

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    This paper considers the influence of information presentation form and frame on decision outcomes. A more thorough understanding of the interactions between presentation effects and decision outcome will enable systems designers to produce more bias free designs and control the biases which may be inherent in any system. An experiment is presented which investigates the effects of framing in both tabular and graphic presentations. The experiment is a rough replication of an earlier study by McNeil, Pauker, Sox, and Tversky (1982) in which data describing historic outcomes of medical treatments were presented in mortality and survival frames. This previous study indicated that strong framing effects influenced the decision makers\u27 choices. The current study presented similar data in a similar scenario, but utilized graphs and tables in place of textual presentations. Initial results indicate that framing effects arc diminished by the presentation of information in tables and graphs. A number of possible explanations, drawing on various theoretical constructs, are presented to explain these results

    EU accession and Poland's external trade policy

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    THE EFFECTS OF ALTERNATE-LINE SHADING ON VISUAL SEARCH IN GRID-BASED GRAPHIC DESIGNS

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    Objective: The goal of this research was to determine whether alternate-line shading (zebra-striping) of grid-based displays affects the strategy (i.e., “visual flow”) and efficiency of serial search. Background: Grids, matrices, and tables are commonly used to organize information. A number of design techniques and psychological principles are relevant to how viewers’ eyes can be guided through such visual works. One common technique for grids, “zebra-striping,” is intended to guide eyes through the design, or “create visual flow” by alternating shaded and unshaded rows or columns. Method: 13 participants completed a visual serial search task. The target was embedded in a grid that had 1) no shading, 2) shading of alternating rows, or 3) shading of alternating columns. Response times and error rates were analyzed to determine search strategy and efficiency. Results: Our analysis found evidence supporting a weak effect of shading on search strategy. The direction of shading had an impact on which parts of the grid were responded to most rapidly. However, a left-to-right reading bias and middle-to-outside edge effect were also found. Overall performance was reliably better when the grid had no shading. Exploratory analyses suggest individual differences may be a factor. Conclusion: Shading seems to create visual flow that is relatively weak compared to search strategies related to the edge effect or left-to-right reading biases. In general, however, the presence of any type of shading reduced search performance. Application: Designers creating a grid-based display should not automatically assume that shading will change viewers search strategies. Furthermore, although strategic shading may be useful for tasks other than that studied here, our current data indicate that shading can actually be detrimental to visual search for complex (i.e., conjunctive) targets

    The Effects of Visualization and Interactivity on Calibration in Financial Decision-Making

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    This study examines how visualization and interactivity affect accuracy, confidence, and calibration in a financial decisionmakingcontext. Decision-makers are typically overconfident and this research proposes that visualization and interactivitycan reduce calibration, increasing overconfidence. An experiment was conducted with 157 participants and the resultsshowed that visualization and interactivity features can increase decision-maker confidence independently. However,interactive visualization, both interface features, are required to increase accuracy. As a result, when interactivity andvisualization are offered individually, decision-makers become overconfident, less calibrated. Implications for designers arediscussed

    An Investigation of the Tables Versus Graphs Controversy in a Learning Environment

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    The study of computer graphics as decision aids has become popular among MIS researchers in the last several years. However, this area of research, like many others in management information systems, has been plagued with methodological problems and contradictory findings. In light of these difficulties, the current study examined the tables versus graphs controversy within a learning environment. Seventy-five MBA students were exposed to one of three experimental treatments and asked to develop financial forecasts for fictitious companies over five experimental trials. Following their forecasts for each firm, participants were provided with feedback on the quality of their decisions. The information presentation treatments were as follows:(l) traditional spreadsheet (tabular), (2) graphs using standard scaling, and (3) graphs using nonstandard scaling. Results suggest that, although graphics may initially demonstrate no advantage over tables, they do show an advantage i f decision makers are repeatedly exposed to the novel format and given feedback on their performance. L. arning will occur even when improper scaling is used. The implication is that the effectiveness of graphics as decision aids depends on practice. Researchers are encouraged to employ repeated measures, or longitudinal, designs when examining the tables-versus-graphs controversy
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