An Empirical Study of the Impact of Trial Experiences on the Continued Usage of Mobile Newspapers

This study explores the effects of trial experiences on users’ continued mobile data services usage intention. Using the context of a mobile service with trial option, this research proposes a conceptual model by integrating perceived fee with the expectation-confirmation model of IT continuance (ECM-IT). Data was collected from 192 mobile newspaper trial users in China. Results suggest that the extent of confirmation with initial expectation affects post-adoption expectations while post-adoption expectations and confirmation positively impact satisfaction. Next, expectations, satisfaction with prior trial experience, and perceived fee positively impact continued usage of mobile newspaper. Overall, this study provides an understanding of how consumers make their purchase decision of mobile data services. Implications for researchers and practitioners are discussed

The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention

Recent researchers have focused on investigating the effect of personality traits on the continuance usage intention of consumers. Personality reflects the exceptional features of human beings, the characteristics that defined our essence and reflected in all our thoughts and actions.Eventually, as the usage of internet has shown a tremendous increase world-wide and particularly in Malaysia, it is reasonable to investigate its usage in terms of personality perspectives.Since the level of internet usage is voluntary rather than mandated, so it is more likely to reflect personal motives, needs, values, preferences and other personality attributes. Moreover, past researchers also had predicted that there is a possibility that future technology adoption decision will be more concerned on human nature compared to usefulness factors.As such this research investigated the influence of personality traits (Neuroticism and Agreeableness) towards continuance usage intention.Data was collected using self-administered questionnaires upon those taxpayers who are easily reachable in main cities in Malaysia.Data was analyzed using the Partial Least Squared Method (PLS).Results indicated that agreeableness has a significant relationship towards perceived usefulness and confirmation. Neuroticism has significant relationship towards confirmation but insignificant relationship towards perceived usefulness

Strategic improvisation, entrepreneurial self-efficacy and performance: The role of corporate entrepreneurship and organisational culture

Global competition, dynamic environment and shrinking resources have created a lot of pressure on today’s organizations including Higher Education Institutions (HEIs). Hence, the need for effective human resource that is capable of not only ensuring efficient utilization of resources but also responding to rapid dynamism of today’s environment to enhance HEIs performance and relevance. Previous studies mainly concentrate on top management aspect of ensuring HEIs turn around, neglecting middle and lower level managers. Drawing from the Resource Base Theory (RBT) and Social Cognitive Theory (SCT), the study examines the indirect role of corporate entrepreneurship (CE) and organizational culture (OC) on the relationships between leaders’ strategic improvisation (SI), entrepreneurial self-efficacy (ESE) and performance. Data were generated from 229 academic leaders from ten HEIs in Kano, which were analyzed using PLS-SEM version 3.0. The findings of the direct relationship between SI, CE and performance were supported, while that of ESE reported an insignificant relationship, hence, rejected. Similarly, the result also indicates that CE depends on SI and ESE behaviour of academic leaders in HEIs. As postulated the mediating role of CE on SI, ESE and performance relationship was also established in the study. However, the moderating role of OC on the relationship between SI and performance and ESE and performance was not significantly established. The leaders’ SI, ESE, CE which were mainly used in private settings to explain performance is a novel contribution to knowledge and HEIs management. The finding is a wakeup call for HEIs management to identify and appreciate these factors in the study in order for them to play the needed role for national development. Future studies should include more samples as well as using organization as unit of analysis. The debate about the hierarchical level at which the strategic and entrepreneurial behaviour of managers is most beneficial is also another avenue for future studies

Determinants of e-banking continuance usage in Jordanian banks

The present study is an endeavour to investigate the relationship of factors influencing the customers in regard to the continuance usage of e-banking in Jordan based on the Technology Continuance Theory (TCT). It started with an investigation of individual factors on customers’ continuance usage of e-banking in Jordan, namely (i) perceived confirmation, (ii) perceived usefulness, and (iii) perceived ease of use. It also investigated the mediating effects of attitude and satisfaction on the relationship of the aforementioned individual factors and customers’ continuance usage of e-banking. Subsequently, the moderating effects of Big Five personality traits (extraversion, openness to experience, agreeableness, conscientiousness, and neuroticism) on the relationship between satisfaction and continuance usage of ebanking were investigated. Quantitative approach was applied for the present study and 823 questionnaires were collected from the bank customers who were selected using multistage sampling technique. Multivariate data normality tests, descriptive statistics, and structural equation modelling (SEM) were used for data analysis. The proposed model of the present study supported the results, revealing a significant direct relationship of the relationship between perceived confirmation, perceived usefulness, perceived ease of use, and attitude with the continuance usage of ebanking. The results showed a partial mediating effect of attitude on the relationship between perceived usefulness, perceived ease of use, and continuance usage of ebanking, while satisfaction failed to function as a mediator. Additionally, the results indicated a significant moderating effect of extraversion, openness to experience, agreeableness, and conscientiousness on the relationship between satisfaction and continuance usage of e-banking – only neuroticism failed to function as a moderator. On the one hand, five out of 19 tested hypotheses were rejected. The present study also raised an ongoing debate in organisational studies related to the continuance usage of e-banking, making it noteworthy for the e-banking customers and bank managers in Jordan to understand the significant factors which directly or indirectly affect the continuance usage of e-banking. The implications for research and practice, limitations, future research, and conclusion are discussed at the end of this study