Identifying Candidate Spaces for Advert Implantation

Virtual advertising is an important and promising feature in the area of online advertising. It involves integrating adverts onto live or recorded videos for product placements and targeted advertisements. Such integration of adverts is primarily done by video editors in the post-production stage, which is cumbersome and time-consuming. Therefore, it is important to automatically identify candidate spaces in a video frame, wherein new adverts can be implanted. The candidate space should match the scene perspective, and also have a high quality of experience according to human subjective judgment. In this paper, we propose the use of a bespoke neural net that can assist the video editors in identifying candidate spaces. We benchmark our approach against several deep-learning architectures on a large-scale image dataset of candidate spaces of outdoor scenes. Our work is the first of its kind in this area of multimedia and augmented reality applications, and achieves the best results.Comment: Published in Proc. IEEE 7th International Conference on Computer Science and Network Technology, 201

The development of a brand perception instrument for South African youth

South African youth are a diverse, multicultural heterogeneous cohort differentiated racially, spatially, digitally and socio-economically. This study aimed to develop a quantitative instrument to measure the brand perceptions of 18 to 24-year-old South African consumers communicated on Facebook. Young adults base their perceptions of brands on their touchpoints and other consumer experiences. Therefore, brands need to have a reliable means of measuring the brand perceptions of young adult consumers to avoid negative earned media and reputational damage. Ten factors that explained 62.812% of total variance were extracted after exploratory factor analysis. These factors are brand fan behaviour, shared brandrelated content, value brand influencers, corporate social responsiveness, user-generated content, brand-related content, familial influencers, premium brand influencers, communication expectations and recommending behaviour. Key findings indicate that measuring brand fan behaviour or interactions with brand advocates is critical to building positive perceptions and relationships with 18 to 24-year-old consumers on Facebook. Second, the shared brand-related content factor highlights the critical role brand experiences and customer opinion play on Facebook when shaping the perceptions about brands for young adults via positive and negative earned media

Unwaged posts in UK Universities: Controversies and campaigns

The article examines unwaged posts at UK universities, using recent examples of advertised posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differed from traditional honorary titles as their target was early career academics, unlikely to have a paid position elsewhere, rather than established scholars. The article contextualises the appearance of these posts in a climate of increasing marketisation of Higher Education, entrenching managerialism in Higher Education institutions and casualisation of academic work. We discuss the resistance that ensued to the advertisement of such posts. We argue that the current controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting these unwaged posts in academia. It is in this context that we analyse the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and Colleges Union (UCU). We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts and we reflect on what future campaigns can learn from these experiences. We do so by thematically analysing social media, activist communications, blogs and media articles, as well as personal communications with key players in the campaigns. We conclude that the utilisation of social media is useful for sparking interest, creating momentum and allow activists to capitalise on public outrage and respond swiftly. However, social media as a key campaign strategy can be of limited use in the long term

The Regulation of Deepfakes in Kenya

‘Truth has become elusive.’ ‘We are entering into an age of information apocalypse.’ ‘Seeing is no longer believing unless you saw it live.’ These and similar statements characterise most discussions in the present highly digital age. With the borderless nature of the Internet, it is possible to share videos, photos, and information with countless people provided one has a reliable internet source and a smart gadget, for instance, a mobile phone. Technological advancements have also made it possible for tech-savvy individuals to compile computer programs that make it possible to swap faces and replace them with those of celebrities, politicians, et cetera. Yet even more sophisticated technology uses Artificial Intelligence (AI) methods to create videos and photos that are not easily distinguishable from the real ones. ‘Deepfakes’ has become a buzzword. Along this line, this paper posits that there is widescale misinformation due to deepfakes and assesses the regulation of deepfakes in Kenya to curb the misinformation. It recommends pragmatic ways to train forensic experts and to create awareness among members of the public for detecting deepfakes, hence curbing their negative effects

Spartan Daily, October 23, 1961

Volume 49, Issue 19https://scholarworks.sjsu.edu/spartandaily/4206/thumbnail.jp

High-end fashion manufacturing in the UK - product, process and vision: Recommendations for a Designer and Fashion Manufacturer Alliance and a Designer Innovation and Sampling Centre

The Centre for Fashion Enterprise (CFE) was commissioned by the Department of Culture, Media and Sport (DCMS) to undertake a feasibility study to explore fully the market need for a new high-end production hub. This was in direct response to the need highlighted in the DCMS report, Creative Britain - New Talents For The New Economy, published in 2008. This study has confirmed that there is a need. However the need is for a sampling and innovation facility rather than a production hub. Designers reported a shortage of high quality sampling capacity in the UK, as well as difficulties in getting small quantities produced. Additionally, they do not know where or how to source appropriate manufacturing in the UK, Europe or globally, at the quality the market requires