WEB MINING IN E-COMMERCE

Recently, the web is becoming an important part of people’s life. The web is a very good place to run successful businesses. Selling products or services online plays an important role in the success of businesses that have a physical presence, like a reE-Commerce, Data mining, Web mining

Mining Marked Nodes in Large Graphs

abstract: With the rise of the Big Data Era, an exponential amount of network data is being generated at an unprecedented rate across a wide-range of high impact micro and macro areas of research---from protein interaction to social networks. The critical challenge is translating this large scale network data into actionable information. A key task in the data translation is the analysis of network connectivity via marked nodes---the primary focus of our research. We have developed a framework for analyzing network connectivity via marked nodes in large scale graphs, utilizing novel algorithms in three interrelated areas: (1) analysis of a single seed node via it’s ego-centric network (AttriPart algorithm); (2) pathway identification between two seed nodes (K-Simple Shortest Paths Multithreaded and Search Reduced (KSSPR) algorithm); and (3) tree detection, defining the interaction between three or more seed nodes (Shortest Path MST algorithm). In an effort to address both fundamental and applied research issues, we have developed the LocalForcasting algorithm to explore how network connectivity analysis can be applied to local community evolution and recommender systems. The goal is to apply the LocalForecasting algorithm to various domains---e.g., friend suggestions in social networks or future collaboration in co-authorship networks. This algorithm utilizes link prediction in combination with the AttriPart algorithm to predict future connections in local graph partitions. Results show that our proposed AttriPart algorithm finds up to 1.6x denser local partitions, while running approximately 43x faster than traditional local partitioning techniques (PageRank-Nibble). In addition, our LocalForecasting algorithm demonstrates a significant improvement in the number of nodes and edges correctly predicted over baseline methods. Furthermore, results for the KSSPR algorithm demonstrate a speed-up of up to 2.5x the standard k-simple shortest paths algorithm.Dissertation/ThesisMasters Thesis Computer Science 201

A peer to peer approach to large scale information monitoring

Issued as final reportNational Science Foundation (U.S.

Relational clustering models for knowledge discovery and recommender systems

Cluster analysis is a fundamental research field in Knowledge Discovery and Data Mining (KDD). It aims at partitioning a given dataset into some homogeneous clusters so as to reflect the natural hidden data structure. Various heuristic or statistical approaches have been developed for analyzing propositional datasets. Nevertheless, in relational clustering the existence of multi-type relationships will greatly degrade the performance of traditional clustering algorithms. This issue motivates us to find more effective algorithms to conduct the cluster analysis upon relational datasets. In this thesis we comprehensively study the idea of Representative Objects for approximating data distribution and then design a multi-phase clustering framework for analyzing relational datasets with high effectiveness and efficiency. The second task considered in this thesis is to provide some better data models for people as well as machines to browse and navigate a dataset. The hierarchical taxonomy is widely used for this purpose. Compared with manually created taxonomies, automatically derived ones are more appealing because of their low creation/maintenance cost and high scalability. Up to now, the taxonomy generation techniques are mainly used to organize document corpus. We investigate the possibility of utilizing them upon relational datasets and then propose some algorithmic improvements. Another non-trivial problem is how to assign suitable labels for the taxonomic nodes so as to credibly summarize the content of each node. Unfortunately, this field has not been investigated sufficiently to the best of our knowledge, and so we attempt to fill the gap by proposing some novel approaches. The final goal of our cluster analysis and taxonomy generation techniques is to improve the scalability of recommender systems that are developed to tackle the problem of information overload. Recent research in recommender systems integrates the exploitation of domain knowledge to improve the recommendation quality, which however reduces the scalability of the whole system at the same time. We address this issue by applying the automatically derived taxonomy to preserve the pair-wise similarities between items, and then modeling the user visits by another hierarchical structure. Experimental results show that the computational complexity of the recommendation procedure can be greatly reduced and thus the system scalability be improved