Representation Learning for Attributed Multiplex Heterogeneous Network

Network embedding (or graph embedding) has been widely used in many real-world applications. However, existing methods mainly focus on networks with single-typed nodes/edges and cannot scale well to handle large networks. Many real-world networks consist of billions of nodes and edges of multiple types, and each node is associated with different attributes. In this paper, we formalize the problem of embedding learning for the Attributed Multiplex Heterogeneous Network and propose a unified framework to address this problem. The framework supports both transductive and inductive learning. We also give the theoretical analysis of the proposed framework, showing its connection with previous works and proving its better expressiveness. We conduct systematical evaluations for the proposed framework on four different genres of challenging datasets: Amazon, YouTube, Twitter, and Alibaba. Experimental results demonstrate that with the learned embeddings from the proposed framework, we can achieve statistically significant improvements (e.g., 5.99-28.23% lift by F1 scores; p<<0.01, t-test) over previous state-of-the-art methods for link prediction. The framework has also been successfully deployed on the recommendation system of a worldwide leading e-commerce company, Alibaba Group. Results of the offline A/B tests on product recommendation further confirm the effectiveness and efficiency of the framework in practice.Comment: Accepted to KDD 2019. Website: https://sites.google.com/view/gatn

On Large-Angle Bhabha Scattering at LEP

The theoretical accuracy of the program TOPAZ0 in the large-angle Bhabha channel is estimated. The physical error associated with the full Bhabha cross section and its forward and backward components separately is given for some event selections and several energy points of interest for LEP1 physics, both for the $s$ and non-$s$ contributions to the cross section.Comment: 8 pages, LaTeX, six tables, no figure

Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if queries are related when the advertiser does not bid on corresponding keywords. Moreover, most ad retrieval approaches regard rewriting and ad-selecting as two separated tasks, and focus on boosting relevance between search queries and ads. Recently, in e-commerce sponsored search more and more personalized information has been introduced, such as user profiles, long-time and real-time clicks. Personalized information makes ad retrieval able to employ more elements (e.g. real-time clicks) as search signals and retrieval keys, however it makes ad retrieval more difficult to measure ads retrieved through different signals. To address these problems, we propose a novel ad retrieval framework beyond keywords and relevance in e-commerce sponsored search. Firstly, we employ historical ad click data to initialize a hierarchical network representing signals, keys and ads, in which personalized information is introduced. Then we train a model on top of the hierarchical network by learning the weights of edges. Finally we select the best edges according to the model, boosting RPM/CTR. Experimental results on our e-commerce platform demonstrate that our ad retrieval framework achieves good performance

CHINESE E-COMMERCE MODEL: Using ALIBABA as a case study

This report aims to analyze Alibaba’s e-commerce mode. With the development of internet technology, e-commerce is attracting more and more attention from governments, businesses and individuals which is one of the major reasons for Alibaba’s quick development. The author has seen the importance of e-commerce and important role of Alibaba in e-commerce field. This report will start by introducing Alibaba briefly. And then the major theories and concepts used by the report will be analyzed, especially e-commerce, PEST framework and Porter’s five forces model. In addition, details of Alibaba’s e-commerce mode, problems of its mode will be provided in the following paragraph. Based on this situation, several suggestions will help Alibaba to resolve its problems. Literature review, theoretical research and practical analysis are two major approaches to analyze its e-commerce mode. In this way, Alibaba can make further progress in the future

Multi-Interest Network with Dynamic Routing for Recommendation at Tmall

Industrial recommender systems usually consist of the matching stage and the ranking stage, in order to handle the billion-scale of users and items. The matching stage retrieves candidate items relevant to user interests, while the ranking stage sorts candidate items by user interests. Thus, the most critical ability is to model and represent user interests for either stage. Most of the existing deep learning-based models represent one user as a single vector which is insufficient to capture the varying nature of user's interests. In this paper, we approach this problem from a different view, to represent one user with multiple vectors encoding the different aspects of the user's interests. We propose the Multi-Interest Network with Dynamic routing (MIND) for dealing with user's diverse interests in the matching stage. Specifically, we design a multi-interest extractor layer based on capsule routing mechanism, which is applicable for clustering historical behaviors and extracting diverse interests. Furthermore, we develop a technique named label-aware attention to help learn a user representation with multiple vectors. Through extensive experiments on several public benchmarks and one large-scale industrial dataset from Tmall, we demonstrate that MIND can achieve superior performance than state-of-the-art methods for recommendation. Currently, MIND has been deployed for handling major online traffic at the homepage on Mobile Tmall App