Value Creation in a QoE Environment

User behavior of multimedia services currently undergoes strong changes. This is reflected in several recent trends, e.g. the increase of rich media content consumption, preferences for more individual and personalized services and the higher sensitivity of end users for quality issues. These changes will eventually lead to strong changes in network traffic characteristics: rising congestion in peak times and less availability of bandwidth for the individual user. As a result, the quality as perceived by the end-user will decrease if network operators and service providers do not anticipate the required changes for the network. Measurable network requirements such as available video and speech quality, security and reliability are addressed by technologies that are commonly summed up in the Quality of Service (QoS) concept. However, the end-users' perception of quality is only reflected in the wider concept of Quality of Experience (QoE). This takes the measurable network requirements into account as well as customer needs, wants and preferences. For the implementation of QoE technologies several network components need to be added or changed resulting in high capital expenditures. Yet, it is not clear if these costs can be compensated with efficiency increases. Thus, new revenue streams for the network operator are necessary to incentivize investments in QoE technologies. In this paper we address four new value creation models that can serve as basis for more elaborated business models for network operators and other actors. We show how interest in QoE of the user, the content provider, the service provider and the advertiser induces new revenue streams. These models are embedded in five possible future QoE scenarios that reveal regulation, end user quality sensibility and end-to-end support as major issues for the future. --Business Models,Quality of Experience (QoE),Quality of Service (QoS),Value Creation

A survey on buffer and rate adaptation optimization in TCP-based streaming media studies

Contrary to the popular conventional wisdom that the best transport protocol for the streaming media is UDP, many findings found that most of the transport protocols used nowadays are TCP. Two main reasons that UDP is not being used widely are it is not friendly to other flows and some organizations are blocking this protocol. In the meantime,TCP is naturally reliable and friendly to other flows. But with so many controls inbuilt in the protocol; such as congestion control, flow control, and others with the heavy acknowledgement mechanism, resulting delays and jitters.Thus it’s naturally not friendly to the streaming media.But with all the inherited weaknesses, we have seen explosive growth of streaming media in the Internet. With these contrasting premises, it is very interesting to study and investigate the streaming media via TCP transport protocol,specifically on buffer and rate adaptation optimization

Empirical studies of Quality of Experience (QoE) : A Systematic Literature Survey

Quality of Experience (QoE) is a relatively new phenomenon. The main focus of this thesis has been to conduct a systematic literature survey of research done in the field of QoE over a ten year period. The method, developed by A. Fink, has been used to survey empirical studies. A framework of QoE has been developed, which created the possibility of grouping together and analysing all the studies in a common framework. In total, 44 studies were analysed. 66 per cent of them were studies with human participants and 34 per cent of them were studies without human participants. The majority of the selected empirical studies have analysed the sub-aspect ‘satisfaction’. Among other vital sub-aspects, which were of interest to researches, were ‘usefulness’, ‘ease of use’, ‘communication’, ‘loss/packet loss’, ‘delay’, ‘bandwidth’, and ‘jitter’. The results of this survey show that different sub-aspects depend on different services. It is not enough that one sub-aspect functions very well, because most of sub-aspects are closely related to each other. Therefore, it is very important that sub-aspects, which are dependent on each other, are functioning as one group to achieve higher QoE on user experience. This thesis may contribute to deeper understanding of the phenomenon QoE. Knowledge of QoE can bring in new ideas and new possibilities for developing a new system or products for achieving satisfaction of user experience