DESIGN, IMPLEMENT, REPEAT: ESSAYS ON BUSINESS MODEL MANAGEMENT IN OFFLINE-BORN ORGANIZATIONS

It is commonly acknowledged that business model innovation carries enormous opportunities for incumbent organizations, especially when driven by digital transformation. New revenue models, highly efficient value creation mechanisms, and unprecedented interaction with the customer are only few of the numerous benefits that managers expect to see. However, less is known and discussed about the challenges of organizations that were established before the diffusion of the Internet - these organizations are sometimes known as “offline -born” - which attempt to tackle business model innovation. Lack of digital expertise, a conservative mindset, resource constraints, and fear of cannibalization of long-established business models are hurdles that can prevent incumbents from embracing this journey of change. In this context, we contribute to the business model domain with two research streams having a common denominator: offline-born organizations performing business model innovation. The first research stream addresses the process of business model management, analyzing phases that go beyond business model design. Specifically, we shed light on how incumbents analyze, design, evaluate, implement, and control their business models. We observe this process in practice, complementing the predominantly conceptual literature. Our main contributions include the activities performed in each process phase and two approaches to business model management: on the one hand, a deterministic and waterfall approach, characterized by a high level of certainty and confidence by the management team and, on the other hand, a discovery-driven approach, in which numerous design and evaluation iterations are performed before business model implementation. The second research stream studies the design of business models for connected products. Phenomena like internet of things and smart cities require a complex network of actors in which organizations, individuals, and objects exchange value. Existing business model representations are not fully capable of describing such networks, having rather generic elements and components. Therefore, we take a first step towards new means of representation, proposing a taxonomy of design elements to represent business models for cyber-physical systems, the combination of physical and computational processes atthefoundationofconnectedproductsT. hemaincontributionofthisresearchisaspecificsetofactors’ roles, the value they exchange and perceive, as well as their dominance in the network

Digitising the Industry Internet of Things Connecting the Physical, Digital and VirtualWorlds

This book provides an overview of the current Internet of Things (IoT) landscape, ranging from the research, innovation and development priorities to enabling technologies in a global context. A successful deployment of IoT technologies requires integration on all layers, be it cognitive and semantic aspects, middleware components, services, edge devices/machines and infrastructures. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC - Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster and the IoT European Platform Initiative (IoT-EPI) and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in the next years. The IoT is bridging the physical world with virtual world and requires sound information processing capabilities for the "digital shadows" of these real things. The research and innovation in nanoelectronics, semiconductor, sensors/actuators, communication, analytics technologies, cyber-physical systems, software, swarm intelligent and deep learning systems are essential for the successful deployment of IoT applications. The emergence of IoT platforms with multiple functionalities enables rapid development and lower costs by offering standardised components that can be shared across multiple solutions in many industry verticals. The IoT applications will gradually move from vertical, single purpose solutions to multi-purpose and collaborative applications interacting across industry verticals, organisations and people, being one of the essential paradigms of the digital economy. Many of those applications still have to be identified and involvement of end-users including the creative sector in this innovation is crucial. The IoT applications and deployments as integrated building blocks of the new digital economy are part of the accompanying IoT policy framework to address issues of horizontal nature and common interest (i.e. privacy, end-to-end security, user acceptance, societal, ethical aspects and legal issues) for providing trusted IoT solutions in a coordinated and consolidated manner across the IoT activities and pilots. In this, context IoT ecosystems offer solutions beyond a platform and solve important technical challenges in the different verticals and across verticals. These IoT technology ecosystems are instrumental for the deployment of large pilots and can easily be connected to or build upon the core IoT solutions for different applications in order to expand the system of use and allow new and even unanticipated IoT end uses. Technical topics discussed in the book include: • Introduction• Digitising industry and IoT as key enabler in the new era of Digital Economy• IoT Strategic Research and Innovation Agenda• IoT in the digital industrial context: Digital Single Market• Integration of heterogeneous systems and bridging the virtual, digital and physical worlds• Federated IoT platforms and interoperability• Evolution from intelligent devices to connected systems of systems by adding new layers of cognitive behaviour, artificial intelligence and user interfaces.• Innovation through IoT ecosystems• Trust-based IoT end-to-end security, privacy framework• User acceptance, societal, ethical aspects and legal issues• Internet of Things Application

Digitising the Industry Internet of Things Connecting the Physical, Digital and VirtualWorlds

This book provides an overview of the current Internet of Things (IoT) landscape, ranging from the research, innovation and development priorities to enabling technologies in a global context. A successful deployment of IoT technologies requires integration on all layers, be it cognitive and semantic aspects, middleware components, services, edge devices/machines and infrastructures. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC - Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster and the IoT European Platform Initiative (IoT-EPI) and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in the next years. The IoT is bridging the physical world with virtual world and requires sound information processing capabilities for the "digital shadows" of these real things. The research and innovation in nanoelectronics, semiconductor, sensors/actuators, communication, analytics technologies, cyber-physical systems, software, swarm intelligent and deep learning systems are essential for the successful deployment of IoT applications. The emergence of IoT platforms with multiple functionalities enables rapid development and lower costs by offering standardised components that can be shared across multiple solutions in many industry verticals. The IoT applications will gradually move from vertical, single purpose solutions to multi-purpose and collaborative applications interacting across industry verticals, organisations and people, being one of the essential paradigms of the digital economy. Many of those applications still have to be identified and involvement of end-users including the creative sector in this innovation is crucial. The IoT applications and deployments as integrated building blocks of the new digital economy are part of the accompanying IoT policy framework to address issues of horizontal nature and common interest (i.e. privacy, end-to-end security, user acceptance, societal, ethical aspects and legal issues) for providing trusted IoT solutions in a coordinated and consolidated manner across the IoT activities and pilots. In this, context IoT ecosystems offer solutions beyond a platform and solve important technical challenges in the different verticals and across verticals. These IoT technology ecosystems are instrumental for the deployment of large pilots and can easily be connected to or build upon the core IoT solutions for different applications in order to expand the system of use and allow new and even unanticipated IoT end uses. Technical topics discussed in the book include: • Introduction• Digitising industry and IoT as key enabler in the new era of Digital Economy• IoT Strategic Research and Innovation Agenda• IoT in the digital industrial context: Digital Single Market• Integration of heterogeneous systems and bridging the virtual, digital and physical worlds• Federated IoT platforms and interoperability• Evolution from intelligent devices to connected systems of systems by adding new layers of cognitive behaviour, artificial intelligence and user interfaces.• Innovation through IoT ecosystems• Trust-based IoT end-to-end security, privacy framework• User acceptance, societal, ethical aspects and legal issues• Internet of Things Application

Lingnan University : calendar 2019-2020

https://commons.ln.edu.hk/lingnan_calendar/1034/thumbnail.jp

Creating digital materials for Antimicrobial Resistance One Health awareness and behaviour change for Rhodes University peer educators

Antimicrobial resistance (AMR) is an urgent, global health problem that stems from the inappropriate use of and poor adherence to antibiotics that treat diseases in human beings. It is further exacerbated by the proliferation of antibiotics into the food chain, particularly from the overuse and misuse of antibiotics in agricultural, meat, and dairy production. The recently developed World Health Organisation (WHO) One Health (OH) approach encompasses and acknowledges the various interconnected pathways that drive AMR between the human, animal, and environmental spheres. Until recently, AMR health challenges have been viewed primarily through a biomedical lens, but this study draws on the more holistic perspective that the One Health approach offers. AMR from food sources (AMR-OH) is an underrepresented topic of research. Creating digital health communication for low-literate end-users on this topic using the One Health approach is an emerging field of research. AMR-OH has not been extensively covered in health communication campaigns and requires developing context-specific digital educational materials, such as the ones this study presents. This study draws on Social Behaviour Change Communication (SBCC) theory elements to create a suggested approach to disseminate AMR-OH information. This intervention was aimed at low-health-literate end-users to accomplish two objectives. First, create awareness and improve knowledge about AMR-OH via a video. Second, offer feasible, easily implementable behaviour change actions in the form of an infographic comprising four food safety steps (Clean, Separate, Cook, and Chill). The study was conducted in three phases. First, recruit participants and conduct a literature review to identify the effective SBCC elements of health communication intervention design. Second, conduct a needs assessment to gauge the volunteering participants’ familiarity with digital media and their current health literacy on AMR-OH. Third, conceptualise and design the two AMR-OH digital educational materials (a video and accompanying infographic). The materials were first evaluated by the researcher using the Clear Communication Index (CCI) test, and then shared with the participants via WhatsApp to be evaluated by them, using two end-user tests: the Patient Education Material Assessment Tool (PEMAT) and the Suitability Assessment of Materials (SAM) test. These two tests assessed the materials’ readability, understandability, and actionability. A post-evaluation, semi-structured interview (SSI) was then conducted with the participants. Deductive thematic analysis was conducted on the SSI data and analysed using the five design benchmarks as themes: Ease of Use of Technology, Clarity of Content, Appropriate Format, Target Audience Resonance (Appropriate for target audience), and Clear calls to Action (Actionable). The rapid onset of COVID-19 restrictions forced the project to scale down and shift entirely online. The study could be conducted due to the active and enthusiastic virtual participation of two Rhodes University Peer Educators (PEs) whose contribution was vital to developing and evaluating the materials. The needs assessment showed that the PEs were comfortable using WhatsApp, had reliable internet connection when on campus, and used this social media platform for professional and personal communication. This assessment also showed that they had prior knowledge of AMR but only from the human health perspective. The video and infographic scored high on the Clear Communication Index, 93.3% and 94.4%, respectively. The PEs’ evaluation of the materials was also high on the PEMAT and SAM assessments: video narration (100%, 80% respectively), video (100%, 99% respectively), and infographic (86%, 90% respectively). This study produced an easy-to-use, accessible and appropriate online repository of AMR-OH information in a novel format with actionable steps. The post-evaluation SSI revealed that the materials and the channel of delivery were welcomed. The PEs expressed their confidence in receiving, using, and sharing this novel presentation of evidence and solutions-based information about AMR-OH. They further highlighted that this is the first time they have received and evaluated context-specific digital multimedia about AMR-OH and that this information equipped them to adopt the food safety behaviours – namely, the four food safety steps. This study demonstrates that the theory-informed creation of engaging digital media for AMR-OH is feasible and viable. Furthermore, it affirms that engaging digital media for AMR-OH can be created to enhance the knowledge of end-users about this health issue. The scaled-down approach created a blueprint to implement a more extensive intervention in the future, informed by this intervention’s methods and tools. Lastly, this blueprint for a particular conceptualisation of an AMR-OH digital media intervention provides effective and empowering tools with which the PEs can disseminate this information to the university's support staff.Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 202

Experiencing the academic library in the Digital Age: From information seeking and user experience to human information interaction

The Digital Age, marked by the prevalent usage of digital technologies and explosion of digital information, has changed the way we communicate and interact with information, and prompts us to think about how it is influencing and transforming user experience with and within academic libraries. For academic libraries whilst their relationships with users may have shifted so too have their audiences. Internationalisation in higher education (HE) institutions has brought greater student diversity and requirements that should be understood to improve student experience and satisfaction. At the heart of HE, academic libraries serve a significant role in students’ learning and researching and their experience in the academic library constitutes an essential part of the learning experience. Within an interpretive paradigm, this thesis explores how international Chinese students experience the UK academic library in the Digital Age. Mixed methods research was conducted with a largely qualitative stance to explore the complexity of library user experience and to investigate library service delivery in order to enhance the future library user experience design. Library log analysis investigated what students do in the academic library through looking into their information seeking behaviour; cognitive mapping and semi-structured interviews were used to examine how students think and feel about the academic library by probing into their user experience. Demonstrating the complexity and multi-layered characteristics of context, this thesis proposed separating contexts to analyse and understand students’ library experience in distinct contexts. The findings developed an original framework theory of ‘context-perception-sense-making’ to depict a holistic picture of students’ library experience, identifying two vital elements, context and perception, which trigger, shape and alter students’ library experience. This thesis brings together the essential components of information seeking behaviour and user experience into the context of the academic library and defines students’ relationships with and within the library in new ways