A Deep Learning Approach towards Cold Start Problem in Movie Recommendation System

Recommendation systems play an important role for e-commerce websites to make profits. It has a variety of applications in different domains. There are three types of categories in which recommendation systems are classified i.e. content based, collaborative and hybrid systems. These systems suffer when a redundant amount of information is not available to provide recommendations. This problem is known as the cold start problem. In this digital era, it is possible to collect meta information about a user and provide rich recommendations. Various approaches such as social media analysis, graph networks have been proposed to solve this problem. But they lack personalization and generate irrelevant recommendations affecting the system performance. The objective of this work is to resolve new user cold start problem in movie recommendation systems using a deep learning approach that utilizes demographic attributes to cluster similar users. This embedding is given to the deep neural network to generate the recommendations. From the analysis done, we verify the effectiveness of our approach.

A Broad Learning Approach for Context-Aware Mobile Application Recommendation

With the rapid development of mobile apps, the availability of a large number of mobile apps in application stores brings challenge to locate appropriate apps for users. Providing accurate mobile app recommendation for users becomes an imperative task. Conventional approaches mainly focus on learning users' preferences and app features to predict the user-app ratings. However, most of them did not consider the interactions among the context information of apps. To address this issue, we propose a broad learning approach for \textbf{C}ontext-\textbf{A}ware app recommendation with \textbf{T}ensor \textbf{A}nalysis (CATA). Specifically, we utilize a tensor-based framework to effectively integrate user's preference, app category information and multi-view features to facilitate the performance of app rating prediction. The multidimensional structure is employed to capture the hidden relationships between multiple app categories with multi-view features. We develop an efficient factorization method which applies Tucker decomposition to learn the full-order interactions within multiple categories and features. Furthermore, we employ a group $\ell_{1}-$norm regularization to learn the group-wise feature importance of each view with respect to each app category. Experiments on two real-world mobile app datasets demonstrate the effectiveness of the proposed method

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online