119 research outputs found

    Practicable robust stochastic optimization under divergence measures with an application to equitable humanitarian response planning

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    We seek to provide practicable approximations of the two-stage robust stochastic optimization (RSO) model when its ambiguity set is constructed with an f-divergence radius. These models are known to be numerically challenging to various degrees, depending on the choice of the f-divergence function. The numerical challenges are even more pronounced under mixed-integer first-stage decisions. In this paper, we propose novel divergence functions that produce practicable robust counterparts, while maintaining versatility in modeling diverse ambiguity aversions. Our functions yield robust counterparts that have comparable numerical difficulties to their nominal problems. We also propose ways to use our divergences to mimic existing f-divergences without affecting the practicability. We implement our models in a realistic location-allocation model for humanitarian operations in Brazil. Our humanitarian model optimizes an effectiveness-equity trade-off, defined with a new utility function and a Gini mean difference coefficient. With the case study, we showcase 1) the significant improvement in practicability of the RSO counterparts with our proposed divergence functions compared to existing f-divergences, 2) the greater equity of humanitarian response that our new objective function enforces and 3) the greater robustness to variations in probability estimations of the resulting plans when ambiguity is considered

    Optimal Real-Time Bidding Strategies

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    The ad-trading desks of media-buying agencies are increasingly relying on complex algorithms for purchasing advertising inventory. In particular, Real-Time Bidding (RTB) algorithms respond to many auctions -- usually Vickrey auctions -- throughout the day for buying ad-inventory with the aim of maximizing one or several key performance indicators (KPI). The optimization problems faced by companies building bidding strategies are new and interesting for the community of applied mathematicians. In this article, we introduce a stochastic optimal control model that addresses the question of the optimal bidding strategy in various realistic contexts: the maximization of the inventory bought with a given amount of cash in the framework of audience strategies, the maximization of the number of conversions/acquisitions with a given amount of cash, etc. In our model, the sequence of auctions is modeled by a Poisson process and the \textit{price to beat} for each auction is modeled by a random variable following almost any probability distribution. We show that the optimal bids are characterized by a Hamilton-Jacobi-Bellman equation, and that almost-closed form solutions can be found by using a fluid limit. Numerical examples are also carried out
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