11,911 research outputs found

    LAMP: Prompt Layer 7 Attack Mitigation with Programmable Data Planes

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    While there are various methods to detect application layer attacks or intrusion attempts on an individual end host, it is not efficient to provide all end hosts in the network with heavy-duty defense systems or software firewalls. In this work, we leverage a new concept of programmable data planes, to directly react on alerts raised by a victim and prevent further attacks on the whole network by blocking the attack at the network edge. We call our design LAMP, Layer 7 Attack Mitigation with Programmable data planes. We implemented LAMP using the P4 data plane programming language and evaluated its effectiveness and efficiency in the Behavioral Model (bmv2) environment

    Online advertising: analysis of privacy threats and protection approaches

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    Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

    Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

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    Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth

    Reducing Obesity: Policy Strategies From the Tobacco War

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    Outlines the impact of obesity on health, healthcare costs, and productivity. Reviews successful policy interventions to reduce tobacco use and considers whether excise or sales tax, labeling requirements, and advertising bans could lower obesity rates
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