Next Generation of Product Search and Discovery

Online shopping has become an important part of people’s daily life with the rapid development of e-commerce. In some domains such as books, electronics, and CD/DVDs, online shopping has surpassed or even replaced the traditional shopping method. Compared with traditional retailing, e-commerce is information intensive. One of the key factors to succeed in e-business is how to facilitate the consumers’ approaches to discover a product. Conventionally a product search engine based on a keyword search or category browser is provided to help users find the product information they need. The general goal of a product search system is to enable users to quickly locate information of interest and to minimize users’ efforts in search and navigation. In this process human factors play a significant role. Finding product information could be a tricky task and may require an intelligent use of search engines, and a non-trivial navigation of multilayer categories. Searching for useful product information can be frustrating for many users, especially those inexperienced users. This dissertation focuses on developing a new visual product search system that effectively extracts the properties of unstructured products, and presents the possible items of attraction to users so that the users can quickly locate the ones they would be most likely interested in. We designed and developed a feature extraction algorithm that retains product color and local pattern features, and the experimental evaluation on the benchmark dataset demonstrated that it is robust against common geometric and photometric visual distortions. Besides, instead of ignoring product text information, we investigated and developed a ranking model learned via a unified probabilistic hypergraph that is capable of capturing correlations among product visual content and textual content. Moreover, we proposed and designed a fuzzy hierarchical co-clustering algorithm for the collaborative filtering product recommendation. Via this method, users can be automatically grouped into different interest communities based on their behaviors. Then, a customized recommendation can be performed according to these implicitly detected relations. In summary, the developed search system performs much better in a visual unstructured product search when compared with state-of-art approaches. With the comprehensive ranking scheme and the collaborative filtering recommendation module, the user’s overhead in locating the information of value is reduced, and the user’s experience of seeking for useful product information is optimized

Disaster Site Structure Analysis: Examining Effective Remote Sensing Techniques in Blue Tarpaulin Inspection

This thesis aimed to evaluate three methods of analyzing blue roofing tarpaulin (tarp) placed on homes in post natural disaster zones with remote sensing techniques by assessing the different methods- image segmentation, machine learning (ML), and supervised classification. One can determine which is the most efficient and accurate way of detecting blue tarps. The concept here was that using the most efficient and accurate way to locate blue tarps can aid federal, state, and local emergency management (EM) operations and homeowners. In the wake of a natural disaster such as a tornado, hurricane, thunderstorm, or similar weather events, roofs are the most likely to be damaged (Esri Events., 2019). Severe roof damage needs to be mitigated as fast as possible: which in the United States is often done at no cost by the Federal Emergency Management Agency (FEMA). This research aimed to find the most efficient and accurate way of detecting blue tarps with three different remote sensing practices. The first method, image segmentation, separates parts of a whole image into smaller areas or categories that correspond to distinct items or parts of objects. Each pixel in a remotely sensed image is then classified into categories set by the user. A successful segmentation will result when pixels in the same category have comparable multivariate, grayscale values and form a linked area, whereas nearby pixels in other categories have distinct values. Machine Learning, ML, a second method, is a technique that processes data depending on many layers for feature v identification and pattern recognition. ArcGIS Pro mapping software processes data with ML classification methods to classify remote sensing imagery. Deep learning models may be used to recognize objects, classify images, and in this example, classify pixels. The resultant model definition file or deep learning software package is used to run the inference geoprocessing tools to extract particular item positions, categorize or label the objects, or classify the pixels in the picture. Finally, supervised classification is based on a system in which a user picks sample pixel in an image that are indicative of certain classes and then tells image-processing software to categorize the other pixels in the picture using these training sites as references. To group pixels together, the user also specifies the limits for how similar they must be. The number of classifications into which the image is categorized is likewise determined by the user. The importance of tracking blue roofs is multifaceted. Structures with roof damage from natural disasters face many immediate dangers, such as further water and wind damage. These communities are at a critical moment as responding to the damage efficiently and effectively should occur in the immediate aftermath of a disaster. In part due to strategies such as FEMA and the United States Army Corps of Engineers’ (USACE) Operation Blue Roof, most often blue tarpaulins are installed on structures to prevent further damage caused by wind and rain. From a Unmanned Arial Vehicles (UAV) perspective, these blue tarps stand out amid the downed trees, devastated infrastructure, and other debris that will populate the area. Understanding that recovery can be one of the most important stages of Emergency Management, testing techniques vi for speed, accuracy, and effectiveness will assist in creating more effective Emergency Management (EM) specialists

Three Essays on Big Data Consumer Analytics in E-Commerce

Consumers are increasingly spending more time and money online. Business to consumer e-commerce is growing on average of 20 percent each year and has reached 1.5 trillion dollars globally in 2014. Given the scale and growth of consumer online purchase and usage data, firms\u27 ability to understand and utilize this data is becoming an essential competitive strategy. But, large-scale data analytics in e-commerce is still at its nascent stage and there is much to be learned in all aspects of e-commerce. Successful analytics on big data often require a combination of both data mining and econometrics: data mining to reduce or structure (from unstructured data such as text, photo, and video) large-scale data and econometric analyses to truly understand and assign causality to interesting patterns. In my dissertation, I study how firms can better utilize big data analytics and specific applications of machine learning techniques for improved e-commerce using theory-driven econometrical and experimental studies. I show that e-commerce managers can now formulate data-driven strategies for many aspect of business including cross-selling via recommenders on sales sites to increasing brand awareness and leads via social media content-engineered-marketing. These results are readily actionable with far-reaching economical consequences

Modeling Dynamic User Interests: A Neural Matrix Factorization Approach

In recent years, there has been significant interest in understanding users' online content consumption patterns. But, the unstructured, high-dimensional, and dynamic nature of such data makes extracting valuable insights challenging. Here we propose a model that combines the simplicity of matrix factorization with the flexibility of neural networks to efficiently extract nonlinear patterns from massive text data collections relevant to consumers' online consumption patterns. Our model decomposes a user's content consumption journey into nonlinear user and content factors that are used to model their dynamic interests. This natural decomposition allows us to summarize each user's content consumption journey with a dynamic probabilistic weighting over a set of underlying content attributes. The model is fast to estimate, easy to interpret and can harness external data sources as an empirical prior. These advantages make our method well suited to the challenges posed by modern datasets. We use our model to understand the dynamic news consumption interests of Boston Globe readers over five years. Thorough qualitative studies, including a crowdsourced evaluation, highlight our model's ability to accurately identify nuanced and coherent consumption patterns. These results are supported by our model's superior and robust predictive performance over several competitive baseline methods

Mining product adopter information from online reviews for improving product recommendation

We present in this article an automated framework that extracts product adopter information from online reviews and incorporates the extracted information into feature-based matrix factorization formore effective product recommendation. In specific, we propose a bootstrapping approach for the extraction of product adopters from review text and categorize them into a number of different demographic categories. The aggregated demographic information of many product adopters can be used to characterize both products and users in the form of distributions over different demographic categories. We further propose a graphbased method to iteratively update user- and product-related distributions more reliably in a heterogeneous user-product graph and incorporate them as features into the matrix factorization approach for product recommendation. Our experimental results on a large dataset crawled from JINGDONG, the largest B2C e-commerce website in China, show that our proposed framework outperforms a number of competitive baselines for product recommendation

A framework for personalized dynamic cross-selling in e-commerce retailing

Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves selecting the right complementary products and optimizing the discount, the issue of computational complexity becomes central as the customer base and length of the product list grows. Traditional recommender systems are built upon simple collaborative filtering techniques, which exploit the informational cues gained from users in the form of product ratings and rating differences across users. The retail setting differs in that there are only records of transactions (in period X, customer Y purchased product Z). Instead of a range of explicit rating scores, transactions form binary datasets; 1-purchased and 0-not-purchased. This makes it a one-class collaborative filtering (OCCF) problem. Notwithstanding the existence of wider application domains of such an OCCF problem, very little work has been done in the retail setting. This research addresses this gap by developing an effective framework for dynamic cross-selling for online retailing. In the first part of the research, we propose an effective yet intuitive approach to integrate temporal information regarding a product\u27s lifecycle (i.e., the non-stationary nature of the sales history) in the form of a weight component into latent-factor-based OCCF models, improving the quality of personalized product recommendations. To improve the scalability of large product catalogs with transaction sparsity typical in online retailing, the approach relies on product catalog hierarchy and segments (rather than individual SKUs) for collaborative filtering. In the second part of the work, we propose effective bundle discount policies, which estimate a specific customer\u27s interest in potential cross-selling products (identified using the proposed OCCF methods) and calibrate the discount to strike an effective balance between the probability of the offer acceptance and the size of the discount. We also developed a highly effective simulation platform for generation of e-retailer transactions under various settings and test and validate the proposed methods. To the best of our knowledge, this is the first study to address the topic of real-time personalized dynamic cross-selling with discounting. The proposed techniques are applicable to cross-selling, up-selling, and personalized and targeted selling within the e-retail business domain. Through extensive analysis of various market scenario setups, we also provide a number of managerial insights on the performance of cross-selling strategies

Online Reviews as a Measure of Service Quality

The proliferation of socialized data offers an unprecedented opportunity for designing customer service measurement systems. In this paper we address the problem of adequately measuring service quality using socialized data. The theoretical basis for the study is the widely used SERVQUAL model. The analysis is based on a database of online reviews generated on the website of the leading price comparison engine in Italy. We use a weakly supervised topic model to extract relevant dimensions of service quality from the user-generated content. Despite its exploratory nature the study offers two contributions. First, it demonstrated that socialized textual data, not just quantitative ratings, provide a wealth of customer service information that can be used to measure the quality offered by service providers. Second, it shows that the distribution of topics in opinions differs significantly between positive and negative reviews. Specifically, we find that concerns about merchant responsiveness dominate negative reviews