245,778 research outputs found

    Security Risk Management of E-commerce Systems

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    Turvariski juhtimine mängib iga süsteemi väljatöötamisel olulist rolli ja see kehtib ka elektrooniliste kaubandussüsteemide kohta. Kuna paljud inimesed kasutavad neid teenuseid, võivad nad kokku puutuda ebaadekvaatsete turvameetmetega ja see on kahjulik nii äritegevusele kui klientidele. Antud lõputöö toob uurimistöö tulemusena välja elektrooniliste kaubandussüsteemide toiminguid, mis on suunatud turvariskide vähendamisele, uurides ja analüüsides Webshop poodi.Antud meetod vaatleb turvariski juhtimise strateegiate hindamist, olles selle eriala ekspertide poolt heaks kiidetud ning ei käsitle mitte ainult elektrooniliste kaubandussüsteemide potentsiaalsete ohtude määratlemist, vaid tagab ka turvariski juhtimise struktureeritud kulgemise. Turvariski juhtimise protsess on esitatud sellisel kujul, et ta on asjakohastele elektrooniliste kaubandussüsteemide osanikele arusaadav.Security risk management is a vital part of any system development including e-commerce systems. As many people rely on these e-services, its inadequate security measures can be experienced, causing great losses to both businesses and customers. This thesis research work proposes a procedure that targets e-commerce system security and suggests the application of a threat-driven approach to security risk management by analysing an e-commerce system Webshop as a case study.This approach provides a useful assessment of the security risk management procedure that is validated by experts in the field. It not only identifies evolving threats to e-commerce systems but allows for a structured flow in security risk management. The risk management process is documented and reported in such a way that is easily understandable by concerned stakeholders of the e-commerce system

    Critical review of the e-loyalty literature: a purchase-centred framework

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    Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage
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